Promotion (PDF) chapter from the Toronto Bike Plan.

Principle
Every bicycle trip improves the quality of life for all Torontonians.

Objectives
The City of Toronto will:

• Encourage cycling for everyday transportation;
• Promote cycling to a wide audience via effective use of media and public outreach;
• Demonstrate leadership through innovative policies and facilities that encourage City employees to cycle; and
• Market Toronto as a cycling tourist destination. and support cycling.