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Air quality |
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The objectives of the Air Quality Health Index advertising campaign are to:
- Raise awareness of the Air Quality Health Index as a valuable tool for understanding air quality in terms of health risk and for planning daily activities accordingly
- Encourage people to check the Air Quality Health Index on a daily basis
- Encourage local media to report daily Air Quality Health Index forecasts and key messages specific to the Index readings
- Connect people to the 20/20 The Way to Clean Air campaign where they will be provided with tools to help reduce energy use and to improve Toronto's air quality
2008 Print ads
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PDF file size 1066KB
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PDF file size 918 KB
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PDF file size 1244KB
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2008 Radio ads
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