Provision of Litter Bins with Advertising
in East York
The East York Community Council supports replacing existing litter bins with new bins
with an advertising component and recommends that the new litter bins be located near
commercial areas and on major streets.
The East York Community Council reports having requested the Commissioner of Works and
Emergency Services to submit a report to the Works Committee and the East York
Community Council with respect to:
(1)existing contracts between the former Borough of East York and private companies
regarding the provision of litter bins and benches in East York; and
(2)the possible re-use and/or recycling of the old litter bins.
The East York Community Council submits the following report (May 3, 1999) from the
Commissioner of Works and Emergency Services:
To request the Community Councils' direction on replacement of existing litter bins with new
bins including an advertising component.
Funding Sources, Financial Implications and Impact Statement:
Provision of litter bins with an advertising component by the private sector would reduce or
eliminate the cost to maintain, replace and clean existing City-owned bins and could
potentially generate revenue from the sale of advertising space.
It is recommended that the Community Councils, except Etobicoke, advise Toronto Council
as soon as possible whether they support replacing existing litter bins with new bins with an
advertising component and, if so, whether there are any existing bin locations in the
Community Council Area that should be excluded.
At its meeting of February 2, 3 and 4, 1999, City Council approved a number of
recommendations pertaining to issuing a Request for Proposals (RFP) for the provision of
litter bins with advertising.
At its meeting of April 21, 1999, the Works and Utilities Committee recommended to Council
the adoption of the Terms of Reference for the Request for Proposals embodied in the report
dated March 15, 1999, copy appended, from the Commissioner of Works and Emergency
Services, subject to:
(a)deleting the last sentence in No. (9) and striking out No. (17) of the Terms of Reference,
as previously directed by the Works and Utilities Committee;
(b)providing that at least two firms be recommended for the program;
(c)any bin or furniture being proven, and including a multi-compartment component, so that
recyclables can be separated; and
(d)the firm having at least one year of experience in the provision of such equipment.
Comments and/or Discussion and/or Justification:
The RFP will solicit proposals from the private sector to supply, install and maintain new litter
bins with an advertising component, at no cost to the City, which will replace existing litter
bins at various locations within the public road allowances in the City. Subject to Council
approval, the new bins will have three compartments to accommodate litter and recyclables;
i.e. litter, paper and containers. It is anticipated that Toronto will retain responsibility for
emptying the containers. Proponents will also be requested to specify how much revenue will
be paid to the City as a result of selling advertising space on the bins.
The RFP will be broken down into separate contracts by Community Council Area (except
Etobicoke and a section of Danforth Avenue in Ward 25 which are currently involved in litter
bin projects with OMG Media), and will include a detailed listing of the locations that the
successful proponents can place the new bins. Therefore, in order to issue the RFP we need to
know whether each Community Council Area, excluding Etobicoke, is interested in
participating in the litter bins with advertising program and, if so, whether there are any
locations within each Community Council Area that the Council do not wish included. A
listing of the current litter bin locations, which are under consideration for new litter bins with
advertising, is appended.
Business Improvement Areas and other interested parties that we are aware of have been
notified that the issue of litter bins with advertising in their community will be on this
meeting's agenda. Once this issue is dealt with by each Community Council, we would
appreciate if the recommendations could be forwarded to Toronto Council for their
An RFP for the provision of new litter bins with an advertising component will be issued after
we receive direction from the Community Councils and Toronto Council as to which
Community Councils would like to participate in the litter bins with advertising program and
whether there are certain areas or locations that should not be included in the RFP.
Manager - Waste Diversion
Solid Waste Management Services
Phone: (416) 392-8506
Fax: (416) 392-4754
(A copy of the report (March 15, 1999) from the Commissioner of Works and Emergency
Services and the listing of current litter bin locations which are under consideration for new
litter bins with advertising in Ward 1, referred to in the foregoing report, were included with
the agenda for the meeting of the East York Community Council held on May 26 and 27, 1999
and a copy thereof is on file in the office of the City Clerk.)