City Council has adopted new policies that govern partnership activities such as naming rights, sponsorships and honourific and street naming.

• The City welcomes proposals for naming rights while safeguarding against the undue commercialization of the public realm
• Although all naming right proposals require Council approval, certain properties and assets (e.g. City Hall, Community Council locations, and others as determined by Council) are not available for naming rights
• Properties with names of historic or community significance will only be considered for renaming in exceptional circumstances and only after consultation with the local councillor and the community
• Toronto also welcomes mutually-beneficial sponsorships that enrich the lives of residents by enhancing City properties and programs.

• Honourific names shall normally be awarded posthumously to people who have been deceased for at least two years, with exceptions to be approved by Council
• Councillors may introduce honourific naming proposals affecting their wards at Community Council

For more information, please contact Phyllis Berck, Toronto Office of Partnerships, (416) 392-6119, pberck@toronto.ca.

For more information regarding the City's street naming procedures, contact Kerry Ferguson, Supervisor Titles and Status, 416-392-7757 or http://www.toronto.ca/mapping/street_naming/index.htm.