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About the Toronto Premier Ranked Tourist Destination Project |
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What is the Toronto Premier Ranked Tourist Destination Project (PRTD)?
The Toronto PRTD Project is a tourism industry-led initiative that undertook a comprehensive assessment of Toronto's strengths and weaknesses as a tourist destination with the objective of improving Toronto's performance as a global tourist destination.
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What's new |
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PRTD Implementation Plan under development
The Toronto Destination Development Leadership Committee is currently developing a PRTD Implementation Plan:
- The Committee is chaired by Michael Kurts, Assistant Deputy Minister of Tourism, and includes senior representation from Tourism Toronto, the Greater Toronto Hotel Association, Toronto Board of Trade, Metro Toronto Convention Centre, Ontario Restaurant, Hotel and Motel Association, Attractions Ontario, the Ontario Tourism Marketing Partnership Corporation, the Toronto Association of Business Improvement Areas, and the City of Toronto Economic Development, Culture and Tourism Division.
- The Leadership Committee will review the status of various initiatives and consider if a greater degree of collaboration is needed to ensure that tourism development objectives are achieved. It will determine where new initiatives are required and how they can be mobilized. It will also consider the need to expand its membership to represent a broader cross-section of activities impacting Toronto's destination development. This work will lead to the development of a PRTD implementation plan in the coming months.
The Province of Ontario is considering how to make Ontario a more competitive tourist destination. Check the details.
You may need the free Adobe Acrobat Viewer to view PDF files. 
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Project partners |
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Funded by the Ontario Government, Ministry of Tourism |
Employment Ontario programs are funded in part by the Government of Canada |
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