2005, the City of Toronto has launched a new advertising campaign
to encourage both pedestrians and drivers to be careful on our
roads. Following the success of the “Please Drive Carefully – We’re
all Pedestrians” campaign in 2003/04, this campaign reinforces
the theme that everyone needs to take care and be courteous as
they make their way around Toronto. The posters are featured on
transit shelters and Eucan bins throughout the city.
the posters and read:
- Half of
all traffic fatalities involve pedestrians.
Fatalities in 2004: 28
Fatalities in 2005: 12 (to August 31st)
- More than
2,300 pedestrians are injured every year in traffic collisions
(Average: six people/day).
All Pedestrians campaign, launched in 2003, is a multi-year safety
and awareness campaign aimed at encouraging better driving habits
(working in cooperation with Toronto Police Service).
In 2005, 220
posters appeared on transit shelters and 500 curb side garbage
bins across the city for five weeks.
Also in 2005,
the safety message has been produced on one streetcar which travels
on various routes over a 12-week period.
In 2003 and
2004, 200 posters on the backs of buses, 190 transit shelter
posters and posters on 250 curb-side garbage bins were displayed
around the city for five weeks each fall.
also been placed in libraries, community centres, schools and
Services has an extensive program to make Toronto streets safer
for pedestrians including:
Reflective Yellow-Green School Crossing Signs
The city is replacing 3,500 school crossing signs with more
visible signage that makes them easier to see during dawn and
Your Speed Program
Four speed display trailers are used throughout the city in
neighbourhoods with a history of local speeding. A sign mounted
on the trailer reminds motorists of the posted speed limit
in the area while the radar unit measures the speed of approaching
vehicles and displays this speed back to the motorist.
Transportation Services is reviewing the use of each pedestrian
crossover in the city to determine if it is the most suitable
device for pedestrians and drivers at each location.
Transportation Services is conducting an in-depth study of
pedestrian collisions to identify the most frequent causes
and possible solutions to prevent them.