Safety is no joke
If you have heard or seen our advertisements, then you know that Steve Fenton has some crazy ideas about safety for everyone who uses the roads. Of course, we all know that Steve is wrong. While our ads are humorous (at least we hope you think so), they are serious about one thing -- whether you are driving, walking or cycling, everyone needs to put safety first.

The ads are running from September to early November on various Toronto radio stations as well as in some newspapers, transit shelters and recycling bins.

Check out the following:

• Safety tips for all road users
• News release
• View and hear the ads
• See past Transportation advertising campaigns
  • Pedestrian Safety
  • Red Light Cameras

Pedestrians | Cyclists | Drivers

For Pedestrians:

• Be predictable. Do not make decisions that place you in the path of oncoming traffic
• Cross at traffic signals, crosswalks and stop signs on busy roads
• Look all ways before crossing. Never cross unless it is safe to do so
• Walk, don't run, across intersections. Only cross when you have enough time to safely do so
• At pedestrian crossovers, push the button to activate the flashing yellow light and point to indicate your intention to cross
• Try to make eye contact with drivers before stepping off the curb. Just because you see the car doesn’t mean that the driver sees you
• Wait for vehicles to stop before crossing in front of them. Cars take longer to stop than you think
• Keep aware of traffic until you safely reach the other side
  

For Cyclists:

• Bicycles are defined as vehicles under the Highway Traffic Act, and the rules of the road apply to all vehicles
• At night, lights and reflectors are required, and are critical in making you more visible to drivers
• A properly fitted helmet can protect you in a fall. Cyclists under 18 must wear a helmet
• Ride in a straight line well out from parked cars to avoid a suddenly opened door
• Never pass on the right as you approach an intersection, especially if the vehicle ahead is turning right
• Sidewalks are for pedestrians. Cycling on the sidewalk threatens pedestrians, and increases your risk of collision with a motor vehicle at intersections, lanes and driveways

For Drivers:

• Keep your eyes on the road and both hands on the wheel
• Don’t be distracted by talking to passengers, eating, drinking, or using your cellular phone
• Look out for the driver who isn't looking out
• Always yield to pedestrians in a crosswalk or pedestrian crossover
• Never pass a stopped car when approaching a marked pedestrian crossover. The driver ahead may be stopped for a person crossing the roadway
• Always looks for cyclists before opening your car door into traffic
• Do not tailgate. Maintain a sufficient distance from the car in front of you so that you will have plenty of distance to stop
• Signal your intentions early enough to give others time to prepare for your next move