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Behind the campaign |
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In 2004 four key partners - Tourism Toronto, City of Toronto, Ontario Ministry of Tourism and Recreation, and Toronto City Summit Alliance - established the Toronto Branding Project. The objective of the new Brand is to aid in communicating the city's strong and dynamic identity to the world at large. To assist in doing this, the signature line Toronto Unlimited was developed to signify the unlimited potential within the city along with the Brand promise Engage your imagination in a city of unlimited possibilities.
For the City of Toronto, Economic Development Office, the Toronto Unlimited brand was the first step in promoting the unlimited potential of Toronto's diverse business communities and the beginning of the We Build This City - Business Success Campaign. The City of Toronto is a diverse community of over 2.5 million people who have come from all corners of the globe. It has become one of the most diverse cities in the world with over 100 languages spoken and many cultures celebrated.
Diversity is also the backbone of Toronto's business leaders, who's skill and talent have helped position Toronto as one of the top centres for many industries including financial services, film and theatre, information technology, bio-technology and food processing.
Acknowledging Business Success
The City of Toronto, Economic Development Office began work on the We Build This City - Business Success Campaign in late 2005. The goal of the campaign has been to unite Toronto businesses in the shared understanding, passion and pride that comes from knowing Toronto is a world-class business destination and that the value each business brings, by being located and conducting business within Toronto, helps to build this city - Toronto the city of unlimited possibilities.
Inspired by the pride and passion of our business communities, the City launched the We Build This City campaign in May 2006. Recognising a cross section of Toronto's businesses, the campaign shares the experiences of some of Toronto's most talented and skilled business leaders. These candid success stories provide insight into why these business leaders chose to have and conduct their business in Toronto and how being in Toronto has helped make their businesses true success stories.
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