Throughout the month of October, the City of Toronto is offering an expanded slate of free webinars—including the Indigenous Entrepreneurship Forum on October 26—to help entrepreneurs start and build their businesses. See the list of webinars available below and register to participate.

Designed for those looking to start their own business but don’t know where to start, this webinar will provide a high-level overview of what you need to consider, including:

  • Market research
  • Registering your business and choosing a business name
  • Essential government regulations
  • Business planning
  • Financing for small business
  • Marketing and sales
  • Insurance

Friday, October 1
9:30 – 11 a.m.

Register for Free

Join this session led by Google’s SMB Marketing Lead and get insights on consumer behaviour changes brought on by the pandemic, as well as tips to evolve your marketing strategy to attract more customers.

Monday, October 4
1 – 2 p.m.

Register for Free

Learn how to develop a web presence so your customers can easily find you online. Topics covered include:

  • Platforms you can use to set up your website
  • How to create a professionally-designed, responsive website
  • How to optimize website content to improve your search engine ranking (SEO)
  • Getting started with social media

Tuesday, October 5
10 – 11:30 a.m.

Register for Free

Search engine optimization is one of the most effective marketing channels yet also the most misunderstood. Although Google makes hundreds of algorithm changes a year, the basics remain the same. Learn how to demystify SEO.

Wednesday, October 6
1 – 2:30 p.m.

Register for Free

Learn how to access Service Canada and enroll in various programs and services for employers. Get information on EI benefits, the Work-Sharing program, Job Bank, and more.

Thursday, October 7
11 a.m. – noon

Register for Free

 

Learn how to measure your company’s current impact in the areas of governance, employee relations, community and the environment, and then use these results to guide you forward as a social entrepreneur.

Tuesday, October 12
10 a.m. – noon

Register for Free

Learn about customs documentation and clearance, suppliers and country of origin rules, the role of logistics and other partners, and product-related regulations—for trouble-free importing into Canada.

Wednesday, October 13
9:30 a.m. – 12:30 p.m.

Register for Free

Learn how to access Service Canada and enroll in various programs and services for employers. Get information on EI benefits, the Work-Sharing program, Job Bank, and more.

Thursday, October 14
11 a.m. – noon

Register for Free

Topics covered include:

  • The different business structures most used by entrepreneurs and the benefits of each
  • When is the right time to incorporate your business?
  • Liability and tax benefits of incorporating
  • Core elements of an incorporation and how to conduct a free business name search

Friday, October 15
9:30 – 11:30 a.m.

Register for Free

A review of the (mostly free) resources that entrepreneurs can use to populate their start-up business plan, covering resources for specific industries, demographic/consumer information, corporate customers, suppliers and competitors, key regulations, and industry trends.

Monday, October 18
9:30 a.m. – 12:30 p.m.

Register for Free

Learn how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs.

Tuesday, October 19
10 – 11:30 a.m.

Register for Free

Join Futurpreneur Canada and the Business Development Bank of Canada (BDC) as they present financing opportunities for your small business.

Wednesday, October 20
1:30 – 3 p.m.

Register for Free

Learn how to access Service Canada and enroll in various programs and services for employers. Get information on EI benefits, the Work-Sharing program, Job Bank, and more.

Thursday, October 21
11 a.m. – noon

Register for Free

Geared toward unincorporated businesses, this seminar will help participants understand their tax obligations and provide them with the resources needed to navigate the tax system.

Friday, October 22
9:30 a.m. – noon

Register for Free

Join this session led by Google’s SMB Marketing Lead and get insights on consumer behaviour changes brought on by the pandemic, as well as tips to evolve your marketing strategy to attract more customers.

Monday., October 25
1 – 2 p.m.

Register for Free

This all-day forum features presentations and panel discussions that provide practical information for businesses and celebrate Indigenous innovation and entrepreneurship—with Indigenous-led businesses sharing their experiences and successes. Topics covered include:

  • The City of Toronto’s Social Procurement Program and doing business with the City
  • Business incubation support through the Indigenous Centre for Innovation and Entrepreneurship (ICIE)
  • E-commerce opportunities and digital adoption
  • Access to capital for Indigenous entrepreneurs

Tuesday, October 26
9:30 a.m. – 3:30 p.m.

Register for Free

Learn how to access Service Canada and enroll in various programs and services for employers. Get information on EI benefits, the Work-Sharing program, Job Bank, and more.

Thursday, October 28
11 a.m. – noon

Register for Free

Hosted by the Ontario Chamber of Commerce, this webinar will address:

  • Challenges and opportunities of building an inclusive workplace culture
  • Sourcing, recruiting, and successfully onboarding diverse candidates
  • Best practices to create an inclusive people management program

Friday, October 29
Noon – 1:30 p.m.

Register for Free

Sponsor:

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