The City has begun the process to secure a new Toronto Sign in Nathan Phillips Square by 2020. Donors interested in contributing to enhancing the sign can do so through the City’s donor portal.
I don’t think anyone could imagine Nathan Phillips Square without the Toronto Sign.
The sign may have started as a temporary fixture but it has become a Toronto icon,
beloved by residents and tourists alike.

Mayor John Tory

The City has issued a request for proposal (RFP) for a new, more durable Toronto Sign, which is a wildly popular cultural attraction and landmark for our city. The Toronto Sign at Nathan Phillips Square was among the top three most visited attractions in the city, according to Tourism Toronto’s visitor survey.

The original sign was installed on the public square in front of Toronto City Hall as a temporary structure in July 2015 for the Toronto Pan American and Parapan American Games. After more than four years, the original sign is showing significant wear and has needed ongoing repairs.

The City will use reserve funds to pay for the new sign and existing operational budgets to cover the ongoing cost of maintenance.

The City is open to philanthropic support to enhance the features of the sign. Interested donors can donate to help make the new sign – visually, a replica of the original – a reality by the end of this year, just in time to help ring in 2020.