• Artist: Alejandro Figueroa
  • Medium: Interactive Installation
  • Project Type: Major Institutions
  • Neighbourhood: Downtown

An Instagrammable kaleidoscopic art installation invites visitors to explore a need for social validation and self-promotion in the digital age.


Drake 150

  • Address: 150 York St.
  • Physical Access: Wheelchair accessible
  • Indoors/Outdoors: Indoors

The Project

A live feed of projections from social media—the “social media trinity” of Twitter, Facebook and Instagram—will be the basis for this human-sized kaleidoscope. Originally presented at the Montreal Museum of Contemporary Art, this installation will produce social media content at the same time that is being produced by social media content.

The Artist

  • Alejandro Figueroa , Venezuela/Montreal

Alejandro Figueroa is a culture builder, art curator and producer. In the past six years, he has produced and curated events for the Montreal Museum of Contemporary Art and Arsenal Contemporary. He has also created immersive environments for arts organizations, music festivals and companies. Now, VR, AR and self-reconnection are among his main interests.