The North York Community Council recommends that the following report (February 5, 1998) from the Chief Building Official/Building Commissioner not be adopted and that the request by Gould Advertising be approved:

Purpose:

Evaluate and make recommendations concerning a request by Just Cole of Gould Outdoor Advertising, for a variance from the sign by-law to permit an illuminated off premise AV@ shaped roof sign oriented to face north & south bound traffic on Weston Road.

Recommendation:

It is recommended that the request by Just Cole of Gould Outdoor Advertising, be denied as a minor variance from the sign by-law.

Council Reference/Background/History:

In a letter dated August 18, 1997, Just Cole, Gould Outdoor Advertising, is requesting permission to erect an illuminated AV@ shaped roof sign oriented to face north & south bound traffic on Weston Road. The sign will be within 650 feet of an existing roof sign located on the same side of the street and to the north.

Section 5.3.1.1. of North York Sign By-law No. 30788 permits off premise roof signs having a maximum sign area of 250.8 square feet to be erected on the roof of an industrial building provided that no such roof sign will be closer than 750 feet from another roof sign on the same side of the street.

Although the proposed sign is well within the area limitations set fourth in the by-law it is closer than 750 feet from existing roof signs to the north on the same side of the street and therefore it does not comply with the requirements of the sign by-law.

The applicant contends that there will be no negative impact on the surrounding area resulting from the erection of the proposed roof sign even though it will be closer than 750 feet from another roof sign to the north.

Conclusions:

It is the opinion of this department, that the intent of the sign by-law is not served by the erection of this sign. We therefore recommend that this request be denied as a minor variance from the sign by-law.

______

Mr. Just Cole, Gould Outdoor Advertising, appeared before the North York Community Council in connection with the foregoing matter.