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Business Education Tax Rate - Communications Plan
The Strategic Policies and Priorities Committee reports having concurred with the recommendations embodied in the report (February 23, 1998) from the Chief Administrative Officer and having directed that such report be submitted to Council for information.
The Strategic Policies and Priorities Committee reports, for the information of Council, having directed that the communications plan resulting from discussions between the Economic Development and Communications staff with representatives of the business community be submitted directly to Council at its meeting scheduled to be held on March 4 and 5, 1998.
The Strategic Policies and Priorities Committee submits the following report (February 23, 1998) from the Chief Administrative Officer:
Purpose:
At its meeting of February 11, 1998, City Council requested me to report on a communications strategy to enlist the support of the public and business against the unfair business education tax scheme which will leave Toronto in a disadvantaged position.
Funding Sources, Financial Implications and Impact Statements:
To be reported upon.
Recommendations:
(1) that the Committee direct the Economic Development and Communications staff to work with representatives of the business community to finalize a communications strategy to address City Council=s concerns regarding the business education tax rate issue; and
(2) that the communications plan resulting from this discussion be brought directly to City Council next week.
Background:
A communications plan to address the business education tax issue is being developed. In the past week staff have been part of discussions with representatives of the business community about their participation in a partnership with the City to address this issue. The partnership would result in a much stronger campaign which demonstrates the concern and involvement of the business community, rather than a solely City-driven effort. This should also result in financial participation by the business community.
I recommend that Economic Development and Communications staff be directed to continue to consult with the business community representatives and, as a result, bring forward to City Council a full communications plan.
Contact Name:
Sydney K. Baxter, 392-3769.
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