Toronto Transit Commission

Family Pass/Celebrate Toronto Street Festival.

The Urban Environment and Development Committee reports having received the following communication (May 22, 1998) from the General Secretary, Toronto Transit Commission; and having directed that such communication be submitted to Council for information:

At its meeting on Wednesday, May 20, 1998, the Toronto Transit Commission (Commission) considered the attached memorandum dated May 20, 1998 from D. Gunn, Chief General Manager, entitled "TTC Family Pass/Celebrate Toronto Street Festival."

The Commission received the foregoing communication and requested a copy be forwarded to the Urban Environment and Development Committee and City Council for information.

(Toronto Transit Commission Report No. 34(a), entitled"Toronto Transit Commission Family Pass/CelebrateToronto Street Festival".)

The Commission, at its meeting on April 22, 1998, approved the City of Toronto's request to implement a special Family Pass for the Celebrate Toronto Street Festival, and requested staff to report at the next meeting on the anticipated risks and costs associated with implementing it.

Extending the "Sunday" conditions for the Family Pass to July 2 to 4, 1998 will result in a maximum worst case risk of approximately $65,000.00 in foregone revenues for the TTC (i.e., six people travelling on each Pass, with all trips on the Pass replacing trips previously made with other fare media). Since previous research has indicated that the average number of people using the Pass with "Sunday" conditions is approximately four, a more reasonable estimate of the range of maximum risk is $20,000.00 - $50,000.00 in foregone revenues (see Attachment"A").

The Celebrate Toronto Street Festival will present staff with an opportunity to conduct research with Family Pass purchasers by means of intercept surveys during the event. The research findings, along with promotional analyses of both the Celebrate Toronto and 1998 CNE Family Pass promotions will then be reported the Commission in the Fall, including a recommendation for future events of this nature.

(A copy of Attachment "A", which was appended to the foregoing report, has been forwarded to all Members of Council with the agenda of the June 15 and 16, 1998 meeting of the Urban Environment and Development Committee, and a copy thereof is also on file in the office of the City Clerk.)