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June 23, 1999

To:Community Services Committee

From:Commissioner, Works & Emergency Services

Subject:Official Registration of the term "Toronto EMS" in reference to Toronto Ambulance Services.

Purpose:

To officially recognize and establish the term "Toronto EMS" in reference to Toronto Ambulance Services.

Funding Sources, Financial Implications and Impact Statement:

There are no funding or financial implications.

Recommendations:

That the Standing Committee and City Council agree to permit Toronto Ambulance Services to work with the legal department in securing the necessary registration of Toronto EMS under the Trade Mark Act.

Background:

The term EMS, Emergency Medical Services is synonymous with ambulance services throughout North America and has been utilized by Toronto Ambulance Services on its vehicles, uniforms and equipment for some time now.

Comments and/or Discussion and/or Justification:

Toronto Ambulance Services wishes to apply for official registration of the term Toronto EMS on behalf of the City of Toronto to secure it's use in reference to ambulance services and to prevent its misuse and misrepresentation.

Conclusions:

The Standing Committee and City Council give public notice under the Trade Mark Act of the adoption and use by the City of Toronto Ambulance Services of the term Toronto EMS as an official mark for wares, stationary and documents, including letterheads, invitations, notices, legal documents and other written matter published or used by the City of Toronto Ambulance Services, divisional vehicles, equipment, cap badges and crests, pens and pencils.

Contact Name:

Ronald L. Kelusky, General Manager

Phone: 397-9240

Fax: 392-2115

Ronald L. KeluskyBarry H. Gutteridge

General ManagerCommissioner

Toronto AmbulanceWorks & Emergency Services

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