|
|
June 3, 1999
To: Economic Development and Parks Committee
From:Joe Halstead Commissioner Economic Development, Culture and Tourism
Subject:Economic Development Partnership Program Grants - All Wards
Purpose:
This report seeks approval for the first round of the Economic Development Partnership Program grant allocations totaling
$ 275,272.50. The report discusses the principles and evaluation criteria applied to select this year's recipients, summarizes
the grants requests, and makes recommendations concerning the allocations.
Funding Sources, Financial Implications and Impact Statement:
The allocations recommended in this report fall within Council's approved 1999 municipal Grants budget of $
42,693,100.00. The total 1999 budget for the Economic Development Partnership Program is $ 337,000.00.
Recommendations
It is recommended that:
- Economic Development Partnership Program grants totaling $ 275,272.50 be allocated to 15 projects, as set out in
Appendix 1;
- the disbursement of the Economic Development Partnership Program allocations be conditional on satisfying the 1999
Economic Development Partnership Program goals and criteria as set out in Appendix 2 and on project specific
conditions set out in Appendix 4;
- $ 61,727.50 be set aside for the Economic Development Partnership Program Fall deadline of September 4, 1999;
- the appropriate City officials be authorized and directed to take the necessary action to give effect thereto.
Background:
The goal of the EDP program is to facilitate the start-up or expansion of projects that will provide substantial long term
economic benefits to the City. The program provides for two categories of support: one time only projects; and
developmental projects that are eligible for support for a maximum of five years with the maximum support in the fourth
and fifth year set at 50% and 25% respectively of the level of support provided in the third year. Both new and
developmental applications are considered two times a year. The upcoming Fall deadline is September 4, 1999.
Priority is given to projects with a strong potential of becoming self sustaining within the five year time frame of the
program and which involve substantive partnerships with the private sector or other levels of government. Applicants are
required to submit a business plan and detailed budget demonstrating the economic benefit and long term viability or
benefits of this initiative.
This program originated with the former City of Toronto and was supporting a number of on-going projects at the time of
amalgamation. A report commenting on the status and results of the EDP program was considered and adopted by Council
at its meeting of April 13, 14 and 15, 1999. In this report, staff recommended that the 1999 EDP program continue with the
criteria and program guidelines that were in place in 1998, and that a program review take place in 1999.
The objective of the review is to determine how the program can best support the City's emerging economic development
strategy and to ensure that it is delivered in the most effective and equitable manner. Over the summer, staff will be
consulting with previous grant recipients and other key departmental client groups to determine which of the elements of
the program require change or refinement. Staff will be reporting to the Economic Development and Parks Committee on
the outcome of the review in the Fall of 1999, so that any changes to the year 2000 program can be communicated to client
groups prior to the year's end.
The 1999 EDP program guideline is attached to this report as Appendix 2.
Applications
A total of 16 applications were received requesting $ 405,314,50 for a number of purposes, in the Fashion, Tourism, Film,
Food, Medical Bio-Tech and Retail Sectors, including one application, 761 Community Development Corporation, for
community development. Forty percent or $ 163,772.50 of the total money requested is to fund 5 new projects. A summary
of the applications is shown in
Appendix 3. Details on each individual application, allocation criteria and conditions are provided in Appendix 4.
Evaluation Criteria and Principles
Given that the requests for grants exceed by $ 68,314,50 the amount available for this Program and that additional
applications i.e. the Toronto Theatre Alliance, are expected for the Fall round of applicatons, staff undertook a rigorous
examination of each application in consultation with staff of Festivals and Special Events, Film and BIA Offices. Each
application was reviewed in detail to ensure that the purpose of the project is in keeping with the objectives of this
program.
To ensure that all applications were dealt with fairly, the following principles were guided staff evaluation of these
applications:
a) former recipients would not be eligible to receive an amount higher than in the previous year. This would permit the
support of new projects and to gear the EDP Program towards supporting the economic development priorities of the
amalgamated City of Toronto.
b) former recipients were required to demonstrate that previous allocations were used as intended by the EDP Program
otherwise their allocation would be reduced according to the particulars of the project for which a grant is being sought.
c)on-going projects, such as, the Toronto International Film Festival, Cinematheque Ontario and the Toronto Worldwide
Short Film Festival - all in their 5th year - which under the existing criteria would be subject to a 50% reduction, would
continue to be funded at the same level of 1998. When restructuring the EDP program, staff will address the issue of
funding for ongoing projects where a long term funding relationship supports the City's economic development interests.
Appendix 1 contains the funding history of each organization along with the proposed allocations.
Conclusions
Staff are recommending that a total of $ 275,272.50 be allocated to funding the 15 projects described in this report. The
review of the applications indicated that the 11 former recipients used the grant as per previous allocations criteria. Four
out of the five new projects are recommended for approval for a total of $83,772.50, leaving $ 61,727.50 for the Fall round
of allocations.
Future allocations beyond the Fall round, will be determined on the basis of a revised program which will be prepared in
keeping with the objectives of the City's emerging Economic Development strategy. A report outlining the recommended
adjustments to the EDP program is targeted for the Fall of 1999.
Contact Name:
Alicia I. Bulwik,
392 3830
Brenda Librecz
392 4700
Joe Halstead
Commissioner Economic Development, Culture & Tourism
ECO-99-25
APPENDIX 1
ECONOMIC DEVELOPMENT PARTNERSHIP
PROGRAM 1999
Funding History and Recommended Allocations
Applicant/Project |
1995
$ |
1996
$ |
1997
$ |
1998
$ |
1999
requested $ |
1999
recommended $ |
1.Apparel Ontario
|
____ |
____ |
____ |
____ |
50,000 |
20,000* |
2. Ashkenaz
|
|
|
5,000 |
|
20,000 |
5,000 |
3. Canadian Aboriginal Festival |
|
|
20,000 |
20,000 |
20,000 |
15,000 |
4. Heritage Skills Development Centre
(Bakery Co-op) |
|
|
|
20,000 |
20,000 |
20,000 |
5. Heritage Skills Development Centre
(Fashion Training) |
____ |
____ |
____ |
____ |
50,000 |
0,00 |
6. Junction Gardens BIA
|
|
5,000 |
3,500 |
____ |
14,757 |
3,500 |
7. Parkdale Liberty Economic
Development Committee |
____
|
____ |
____ |
____ |
3,772,50 |
3,772.50 |
8. Riverdale Community
Business Centre |
|
|
|
10,000 |
18,785 |
10,000 |
9. TABIA 1999
|
50,000 |
50,000 |
25,000 |
25,000 |
25,000 |
25,000 |
10. Toronto Bio-Tech Business
Incubator |
____ |
____ |
____ |
____
|
50,000 |
50,000* |
11. Toronto Festival Alliance |
|
|
|
20,000 |
20,000 |
10,000 |
12. Toronto International Film
Festival |
52,094 |
50,000 |
50,000 |
50,000 |
50,000
|
50,000
|
13. Toronto International Film
Festival Group - Cinematheque
Ontario |
21,969 |
25,000 |
25,000 |
25,000 |
25,000 |
25,000 |
14. Toronto Worldwide Short Film
Festival |
20,000 |
20,000 |
20,000 |
20,000 |
20,000 |
20,000 |
15. Woman in Film &Television
Mentor-Internship Program |
|
|
|
8,000 |
8,000 |
8,000*
|
16. 761 Community Development
Corporation |
____ |
____ |
____ |
____ |
10,000 |
10,000 |
TOTAL
|
|
|
|
|
405,314.50 |
275,272.50 |
* Subject to applicant leveraging other funds by September 4, 1999. Grant money will be held for this purpose until that time.
SUMMARY TOTAL
APPROVED BUDGET 1999$337,000.00
TOTAL RECOMMENDED$275,272.50
For 4 new projects $83,772.50
For 11 on-going projects $191,500.00
RESERVED FOR FALL ROUND $61,727.50
APPENDIX 2
ECONOMIC DEVELOPMENT PARTNERSHIP
PROGRAM - 1999
PROGRAM OVERVIEW
The goal of the Economic Development Partnership Program is to facilitate the initiation or expansion
of projects which will have substantial long term economic development benefits for the City of
Toronto by contributing to the size of the local economy and/or to the generation of future economic
growth and job creation.
A maximum of 25% of the project budget is eligible for support up to a maximum grant ceiling of
$50,000. In practice, grants exceeding $20,000 are awarded only in extraordinary circumstances.
Support may take the form of grants or sponsorships.
The program provides for two broad categories of support:
1.NEW or ONE TIME ONLY projects not previously supported, and
2.DEVELOPMENTAL projects, where ongoing City support is required for the project to achieve a
specific end or result.
Special provisions
At least $50,000 of the program budget is reserved each year for new/one time only initiatives in the
following sectors: Medical/Biotechnology, Information Technology, Telecommunications and New
Media, Food and Packaging, Tourism, Fashion, Apparel and Design.
ELIGIBILITY CRITERIA
1.The organization applying for support can be either a non-profit organization (incorporated or
unincorporated) or a private business. Support for initiatives being undertaken by private businesses
must take the form of a purchase of a sponsorship or advertisement which provides the City with a
commensurate service or benefit.
2.The project must be located within the boundaries of the City of Toronto, and must substantially
benefit City businesses or residents.
- (a)All other sources of support for the project must have been thoroughly investigated, including all other appropriate
City of Toronto programs and services; funding offered by other levels of government; fundraising opportunities;
corporate sponsorships; and sources of self-generated revenue.
(b)Components of the project which can be funded from another source or supported through the
provision of in-kind services are not eligible for support from the program.
(c)The maximum amount of support shall be 25% of the total project costs subject to a
grant/sponsorship ceiling of $50,000. Grants exceeding $20,000 are awarded only in extraordinary
circumstances.
(d)Developmental projects are eligible for support for a maximum of FIVE years, with the maximum
support in the fourth and fifth year set at 50% and 25% respectively of the level of support provided in
the third year.
4.A wide variety of projects have economic development benefits, and can potentially seek support
from the program. However, priority in funding will be given to projects:
(a)which will lead to sustainable long term benefits that address the directions set out in the City of
Toronto's economic development strategies.
(b)which have a good potential to become self-sustaining within the five year time frame of the
program.
(c)where the requested support will make a substantive contribution to the viability or feasibility of
the project, and
(d)which involve substantive partnerships with the private sector.
5.The following categories of economic development projects will be considered ineligible for
support:
(a)deficit reduction
(b)projects which have already been completed
(c)ongoing operating activities
(d)promotional or advertising material for individual events or facilities
(e)skills and other training initiatives, and
(f)projects initiated by City of Toronto Departments or Agencies.
6.Before approved funds are disbursed, the organization must agree to:
(a)adopt City Council's non-discrimination policies,
(b)provide satisfactory recognition of the City of Toronto's support for the project,
(c)in the case of a developmental project, provide an evaluation of the project before a subsequent
request for funding support is considered by City Council.
APPLICATION CONTENTS
1.Covering letter providing project information as follows:
(a)Brief description of the project,
(b)Summary of how the project addresses program goals and eligibility criteria and priorities,
(c)Projected direct benefits to the city of the project,
(d)Amount of support being requested.
2.Information about the organization requesting support:
(a) For Incorporated Non-profit organizations. Must file:
(i) List of current Board of Directors
(ii)Articles of Incorporation
(iii)Charitable Number (if registered as a charity)
(iv)Brief description of the organization's objectives; major activities; history; organizational
structure; board responsibilities; meeting frequency; operating relationship between board and any
paid staff
(v) Most recent financial statements. (If financial statements are not audited, applicant must indicate
willingness to provide financial records to the City Auditor for review if requested to do so)
(vi)Organization's current year budget
(b) For Unincorporated non-profit organizations. Must file:
(i) List of organization members
(ii)Description of decision-making structure and method of ensuring accountability for financial
decisions and transactions
(iii)Brief description of the organization's objectives; major activities; history; organizational
structure; board responsibilities; meeting frequency; operating relationship between board and any
paid staff,
(iv) Most recent financial statements. (If financial statements are not audited, applicant must indicate
willingness to provide financial records to the City Auditor for review if requested to do so)
(v)Organization's current year budget
(c) For private businesses.
A description of the sales package outlining the benefits or services which will accrue to the City
at the requested level of support.
3.DETAILED INFORMATION ABOUT THE PROJECT:
(a)Detailed project proposal and appropriate background information including project date(s), times
and location(s)
(b) Current year business plan
(c) Detailed project budget outlining revenue sources and expenditure categories, and actual
expenditures and revenues from the previous year if project was undertaken previously
(d)Description of how the requested support from the program will impact the project
(e)Description of how the project will contribute to the size of the local economy, generation of
future economic growth, and job creation in the city of Toronto including quantitative measures
(f)For ongoing projects, evaluation of previous year project, including quantitative measures as per
the Project Evaluation Criteria outlined below
(g)If it is anticipated that repeat support will be sought from the program in future years, address
how self-sufficiency will be attained and support from the program phased out
(h) In addition to the submission of your own budget as Per item 3(c) above, please also
complete the budget attached to this application.
APPLICATION DEADLINES AND DECISION MAKING PROCESS:
1.Both New and Developmental Applications will be considered two times a year. The application
submission deadline dates for 1999 are as follows.
For Summer/Fall Funding:April 20, 1999
For Fall/Winter Funding:September 4, 1999
2.Submit two complete copies of your application to:
Eva Pyatt
Manager, Sector & Strategic Partnerships
Economic Development Division
Metro Hall
55 John Street
Stn. 1084, 8th Floor
Toronto, Ontario
Canada M5V 3C6
3. City staff will authorize the issuance of cheques once City Council approval has been confirmed and all conditions of
funding have been fulfilled.
PROJECT EVALUATION
(4)Organizations applying for ongoing support must provide a report on the project which was undertaken before a
subsequent request for support is considered by City Council.
(5)The report should include financial statements, a discussion of the activities undertaken and an evaluation of the
project both in terms of the extent to which it met the objectives of the organization, and the extent to which it met the
economic development objectives of the City as stated when support was approved.
The report must contain objective quantitative information such as:
(a)new employment generation
(b) new sponsorship funds leverages as a result of City participation
(c)new programming launched
(d)additional revenues generated i.e. sales generated for Toronto companies as a result of the initiative
(e) number of visitors and estimated spin off effect i.e. hotel room nights generated, tourism expenditures, out of
town advertising etc.
(f) potential long term benefits i.e. new start up businesses, new investment in the City
Other measurable indicators which will help to ascertain the merits of the support provided by the Economic
Development Partnership Program will also be considered.
Effective in 1999, all program participants are required to provide a project evaluation report within 6 months of
completion of the initiative for which funding was requested.
Questions regarding the Economic Development Partnership Program should be referred to:
Alicia BulwikTel: (416) 392-3830
Fax: (416) 397-5332
Eva Pyatt Tel: (416) 392-3378
Fax: (416) 397-5332
SPECIAL NOTE:
The Economic Partnership Program objectives, criteria and funding formula will be reviewed and restructured in 1999 for
implementation commencing in the year 2000. Applicants will be advised of the new program objectives and criteria for
the new program by December 15, 1999.
APPENDIX 3
ECONOMIC DEVELOPMENT PARTNERSHIP PROGRAM 1999
SUMMARY OF SUBMISSIONS
APPLICANT/
PROJECT
|
PROJECT
DESCRPITION |
SECTOR |
"GRANTED 1998" |
AMOUNT
REQ'D |
BUDGET |
OTHER FUNDING
LEVERAGE
Public * Private
Sector $ Sector $ |
YEAR |
COMMENTS
AND/OR
BENEFITS
|
1.Apparel **
Ontario |
Apparel
Industry
Development
Corporation |
Fashion |
N/A |
50,000 |
718,264 |
|
25,000
&334,649 |
1 |
- Technology centre
to
support apparel
industry. - To be
launched in 1999
- Potential for
leverage |
2. Ashkenaz
Foundation
|
Ashkenaz
Festival of
New Yiddish
Culture
(biannual) |
Tourism |
N/A
(5,000 in
1997)
|
20,000 |
913,220 |
150,720
&
65,760
(grants) |
545,700
&50,650
(in kind) |
3 |
- Grant to be used for
tourism
development. |
3. Canadian
Aboriginal
Festival
|
Festival
(annual) |
Culture -
Tourism |
20,000 |
20,000 |
1,294,000 |
270,000 |
280,000
&
490,000
(in kind) |
3 |
- Cultural
Tourism
Development |
4. Heritage
Skills
Development
Centre |
Cooperative
Bakery
Project |
Food |
20,000 |
20,000 |
85,000 |
____ |
____ |
2 |
- Small business
skills
development |
5. Heritage **
Skills
Development
Centre |
Heritage &
Fashion
Design
Network |
Fashion
Training |
N/A |
50,000 |
128,440 |
____ |
15,000 |
1 |
- Sewing and fashion
designing
co-operative. |
6. Junction
Gardens BIA
|
Junction
Community
Farmers
Market
|
Food |
N/A
(3,500 in
1997)
|
14,757 |
70,127.00 |
N/A |
N/A |
2 |
- Community
Farmers
market program
development |
7. Parkdale **
Liberty
Economic
Development
Community |
Parkdale
Liberty
Historic Map |
Culture -
Tourism |
N/A |
3,772.50 |
15,090
|
7,317.50 |
0 |
1 |
- Tourism
development
|
June/99-1/3
APPLICANT/
PROJECT
|
PROJECT
DESCRPITION |
SECTOR |
"GRANTED
1998" |
AMOUNT
REQ'D |
BUDGET |
OTHER FUNDING
LEVERAGE
Public * Private Sector $
Sector $ |
YEAR |
COMMENTS
AND/OR BENEFITS
|
8. Riverdale
Community
Business
Centre
|
Riverdale
Tourism
Marketing
Initiative
|
Tourism |
10,000 |
18,785 |
98,222 |
31,037 |
26,400 |
2 |
- Tourism product
development |
Toronto
Association
of Business
Improvement
Areas
(TABIA) |
1999 City
Wide
Campaign
(Promotion) |
Retail |
25,000 |
25,000 |
200,000 |
13,500 |
25,000 |
5 |
- Former City of
Toronto approval until
2001 |
10. Toronto
**
Bio-Tech
Business
Incubator
|
Business
Incubator
(continuous) |
Medical -
Biotech |
N/A |
50,000 |
600,000 |
425,000
(TBA) |
TBA |
1 |
- Bio-tech business
initiative |
11. Toronto
Festival
Alliance
|
Networking
and
promotional
organization |
Tourism |
20,000 |
20,000 |
N/A |
0 |
0 |
2 |
- Festival umbrella
organization
information. |
(12)Toronto
International
Film Festival
Group |
Selected
components of
the Festival
(annual) |
Film-
Tourism |
50,000 |
50,000 |
7,222,900 |
1,151,330 |
2,001,500 |
5 |
- Supports and
promotes
Toronto as a film
Location centre. |
(13)Toronto
International
Film Festival
Group |
Cinematheque
Ontario -
Film
Reference
Library |
Film-Tourism |
25,000 |
25,000 |
2,578,500 |
917,000 |
122,500 |
5 |
- Film industry
development
|
(14)Toronto
Worldwide
Short Film
Festival
|
Marketplace
component
(annual) |
Film -
Tourism |
20,000 |
20,000 |
272,500 |
37,500
|
110,000 |
5 |
- Film industry
development |
June/99-2/3
APPLICANT/
PROJECT
|
PROJECT
DESCRPITION |
SECTOR |
"GRANTED 1998" |
AMOUNT
REQ'D |
BUDGET |
OTHER FUNDING
LEVERAGE
Public Private Sector $
Sector $ |
YEAR |
COMMENTS
AND/OR BENEFITS
|
15. Woman in
Film &
Television
|
Mentor-
Internship
program
(training) |
Film
Communi
-
cations |
8,000 |
8,000 |
32,420 |
10,000 |
4,300 |
2 |
- Skills development
program for the film
television industries. |
16. 761 **
Community
Development
Corporation |
Community
Project |
Community
Development |
N/A |
10,000 |
1,749,751 |
1,040,178
&+
135,000 |
____ |
1 |
- Grant directed by
Council at its
meeting
of April 13, 14 & 15,
99. |
TOTAL REQUESTED 405,314.50 |
* Excluding this application
** New Project
APPENDIX 4
Applications and Allocation Recommendations
1.APPAREL INDUSTRY DEVELOPMENT CORPORATION
The Apparel Manufacturers Association of Ontario (Apparel Ontario), on behalf of Gerber Technology Ltd., Toronto
Fashion Incubator, Fashion Industry Liaison Committee, the Fashion Industry Human Resources Adjustment Committee
and the apparel sector in general is seeking support to implement the Apparel Industry Development Corporation. This
initiative would address the strategic need for technical skill development and support in the apparel sector by providing
for three technology-based services: Technology Consulting Service, Technology Demonstration and Support Service, and
Central Distribution of Technology Information and Resources. The anticipated launch for the Apparel Industry
Development Corporation and Technology Centre is September 1999. This initiative is requesting developmental project
assistance from the City of Toronto for a five-year period: $50,000 for the first 3 years and $25,000 and $12,500
respectively for the 4th and 5th year.
The long-term goal of the project is to establish a series of innovative partnerships and alliances to speed up the absorption
of technology by small and mid-sized firms. These partnerships will build upon an historical foundation of fifteen years,
that has been established by Apparel Ontario, the Fashion Industry Liaison Committee (FILC) and the Fashion Industry
Human Resources Adjustment committee (FIHRAC) of the City of Toronto. This wide base of experience and support will
allow the industry to expand existing opportunities through flexible and innovative solutions to the sector's technology
needs.
The requested support of the City of Toronto would serve to leverage support from both the federal and provincial
governments and foundations such as the Trillium Foundation as well as to set up a 1500 sq. ft. office, purchase computers
and other capital purchases and cover initial operating expenses. Apparel Ontario is currently negotiating with MEDTT,
HRDC, the Trillium Foundation and others to secure funds for this initiative. Their support is crucial to the success of this
initiative. The total budget for this initiative is $718,264.
The creation of the Apparel Industry Development Corporation will contribute to the size of the local economy by
enhancing the productivity and competitiveness of industry workers and thus increase the shipments of companies who
design and manufacture apparel in the City. An advocate for the economic viability of the sector, the facilities and services
provided by the Centre will assist the industry to improve its technology skills, capacity and competitiveness in the
changing global economy. Additional benefits will accrue to those companies who supply components to the industry and
distribute, promote and sell the resulting products. As individual companies are strengthened, future economic growth will
be generated for the industry, based on improved national and international relationships with retailers and the resulting
consumers. Increased industry shipments will result in new job creation and higher tax revenues for the City of Toronto.
Quantitative measures of these impacts will include:-the number of small and medium-sized enterprises (SMEs) that utilize the services of the corporation, and their
assessment of the value for those services;
-improvements in competitiveness for Centre clients;
-increasing availability of skilled workers and increasing utilization of new technology;
-the number of SMEs not accessing these services who close
-the number of jobs retained and created in the industry;
-new companies attracted to the City; and
-increases in sector shipments and exports
This initiative has the potential of strengthening the Fashion sector by creating a common place for technological
advancement of the sector. However, the launching of the Apparel Industry Development Corporation depends very much
on the support that the City's grant can leverage.
Recommendation: To allocate $20,000, subject to applicant leveraging sufficient funds to launch the program by
September 4, 1999. Grant money will be held for this purpose until that time.
2.ASHKENAZ
The Ashkenaz Foundation is requesting $ 20,000 to support its 3rd bi-annual Festival of the New Yiddish Culture which
will take place at Harbourfront Centre from August 30 to September 6, 1999. According to its organizers, ASHKENAZ, a
festival deeply rooted in the Jewish world, is the world's largest event of its kind, welcoming thousands of persons of all
backgrounds. A collection of over 100 performances and events, most of them free, is offered over a seven-day period.
At ASHKENAZ 1997, over 70,000 people attended music, theatre, and contemporary dance performances, art exhibitions,
poetry and prose readings and art forums that were presented by over 150 artists at a dozen venues. Included among these
events featuring critically acclaimed local, Canadian and international artists, was the colourful Parade animated by over
two thousand costumed people of all ages who travelled from Kensington Market to Harbourfront Centre.
This Festival has grown considerably over the years. It is anticipated that the 1999 Festival will out grow the 1997 Festival
by 50%. Tourists come from other Provinces, U.S. border States, New York, Chicago, Los Angeles, Europe and South
America. This year in particular, ASHKENAZ is embarking in a campaign to outreach visitors beyond the City of Toronto
borders. Media sponsorship deals have been secured with both the Canadian Jewish News and the CBC Radio 1. The CJN
with a circulation of 24,000 in the GTA, and a National edition distributed Province-wide, and in Montreal and Western
Canada with a circulation of 22,000, will publish a four-page centre section supplement about ASHKENAZ featuring the
full Festival schedule of events. CBC will broadcast special sponsorship spots highlighting Festival performances. Press
releases will be sent to the arts and entertainment and travel editors of over 200 newspapers in North America and Europe.
ASHKENAZ brochure will be direct mailed to thousands of Jewish Community Centres and Synagogues in North
America. These organizations write up the Festival in their own newsletters. Assistance is being sought from the Ontario
Ministry of Tourism for advertising this event in the United States. ASHKENAZ has a web site and maintains an e-mail
list service with 600 addresses.
This publicity is expected to generate significant business to Toronto hotels, restaurants, taxis, etc. ASHKENAZ itself is
booking between 160 and 200 hotel room-nights for its artists.
ASHKENAZ also provides significant employment for a core staff. Cultural jobs centred on arts administration, artistic
direction, fundraising and development, publicity and marketing and office administration provide work for 8 full and part
time staff at the Ashkenaz Foundation office. In addition, as the Festival approaches, contract work is provided for seven
sub-curators for specific projects within the Festival, i.e. art gallery, film series. A contract volunteer co-ordinator recruits
and supervises near 100 volunteers. The Festival features over 200 artists, a third of whom come from Toronto and
produces 5,000 posters, 75,000 brochures and 50,000 program books, thus creating work for designers, printers and
distribution networks.
ASHKENAZ is a recipient of a $20,000 grant from the Toronto Arts Council. The $ 20,000 requested under the Economic
Development Partnership program is intended to support their marketing efforts outside Toronto. This year, a
comprehensive survey will be circulated to attendees to garner information specifically from out-of-town visitors to find
out where they come from, how did they travel, where are they staying, what else they did in Toronto, whether they have
visited previously, etc. This would allow the organizers to obtain quantitative data about the success of the Festival. To
date, five busloads are being organized from outside Toronto. ASHKENAZ budget total budget is $913,000, $204,460 of
which is for marketing the event.
Recommendation: To maintain the same level of support from the previous year. A $5,000 grant is allocated for the
purpose of supporting the out-of -town marketing activities, subject to the City's support being acknowledged in the
marketing materials and ASHKENAZ web site.
3.CANADIAN ABORIGINAL FESTIVAL
The Canadian Aboriginal Festival is requesting $20,000. Now in its sixth year, the Canadian Aboriginal Festival has
become the national and international showcase of Aboriginal heritage and culture. The festival is made up of five major
elements: The Toronto international Pow Wow, which features hundreds of dancers and singers from across North
America; the Canadian Aboriginal Music Awards, being the first Aboriginal music awards in Canada; The Teaching
Circle, designed to give students from Toronto and beyond a positive learning experience about Canada's first Peoples; the
Aboriginal Market Area, featuring 150 booths of authentic Aboriginal arts and crafts, authentic foods, information booths
and a large pavilion area; and Performing and Visual Arts, with art exhibits and four stages featuring some 200 performers.
This year's event will be held at the SkyDome, December 2nd to 5th, 1999. The requested grant would be used cash flow
to fund general expenses for the festival.
Due to the growing interest in First nations culture internationally, and especially in Europe, the festival has positioned
itself to be both a tourist and a local entertainment and educational attraction. The festival attracts both a local and
international audience and as such benefits Toronto's hospitality and tourism industries. The festival also positions Toronto
as a supporter of positive image building and business development for the First Nations community.
It is estimated that 30,000 visitors, the majority from outside of the GTA came to the Festival in 1998. The organizers
anticipate 50,000 visitors this year. Over the four-day festival some 150 part time jobs are created right at the festival.
Business is also generated for companies providing sound, staging, displays, etc as well as for the service industry. A team
of some 100 volunteers is expected to assist with the development of the festival. The Festival is planning to spend over $
300,000 in Toronto for services in 1999. The Canadian Aboriginal Festival expects to be self-sufficient by 2002.
In 1999, the Canadian Aboriginal Festival will present its most comprehensive program to date. The introduction of the
Canadian Aboriginal Music Award, the extra day for education and general upgrading of all element contents will assist in
attracting larger audiences than in the past. Marketing will concentrate on three major target areas: non-aboriginal families
-above average income and education; aboriginal families within the Greater Toronto area and outlying communities; and
American and European tourist operators.
The Canadian Aboriginal Festival is a $10,000 recipient from the Toronto Arts Council. Its total budget is $1.3 million,
$50,000.00 of which is for setting up the booths and stage. Although the total budget has been increased by 45% with
respect to 1998, we are recommending an allocation reduction as most of their budget increase is for the artistic
component, which is heavily funded by both the Provincial and Federal government, rather than for the market component,
which is what this grant has been supporting. This matter has been discussed with the organizers.
Recommendation: To reduce the 1998 allocation to $15,000 as follows: $10,000 to be used for the market component and
$5,000 for marketing the event outside Canada, subject to the City's support being acknowledge in all marketing materials.
4.CO-OPERATIVE BAKERY PROJECT
Heritage Skills Development Centre (HSDC), a non-profit organization, established in 1993, to promote the economic
self-sufficiency and well-being of immigrant women and youth, is seeking a total of $20,000 to launch a three year project:
the Co-operative Bakery Project for Low-Income Women. The targeted participants are low-income immigrant women,
mostly of African Canadian origin. The project aims at enabling them to become economically self-sufficient. The 1999
budget for this project is $85,000.
The purpose of the project is to build a women's co-operative making bakery products at home, to be sold at collective
events, restaurants and retailers. Management would be provided by the HSDC and project partners. A successful City
supported pilot project was conducted last year resulting in some new home businesses. This project is building up on that
experience. In a survey of bakery stores conducted by HSDC in Toronto a couple of years ago, it was determined that no
stores were selling African bakery products. As the demand for ethnic food is increasing rapidly, HSDC is taking this
opportunity to promote new baking products by acting as a broker for immigrant women who are willing to upgrade their
skills, adapt themselves to a new culture, and eventually become self-sufficient and entrepreneurial. Although the project is
focussed on the African Canadian community, it is open to any resident of Toronto. Women will have an opportunity to
acquire practical business management experience by being introduced to business mentors.
Project participants would ensure that products are standardized. Participants will attend production workshops so that they
follow identical ways of production. This will be supplemented by an attempt to use similar equipment. The project will
begin with ten participants and expand gradually. Initially, only a small line of items will be marketed, more items will be
added according to market response. HSDC intends to use the City's Kitchen Incubator of Eastern Avenue from time to
time for the production of food items and training. This project would be marketed through the local media, advertising in
malls, markets and special ethnic events. Co-operative approaches to marketing will be pursued with the assistance of
volunteers and a telephone network that will allow easy access to products.
The project will work as follows: home-based suppliers will supply products for the co-operative business. Each supplier
will concentrate on one or two type of products. HSDC will sell the food items to retailers, restaurants, corner stores,
special events, community meetings, etc. as well as will deliver take- out orders. HSDC intends to use the EDP grant
towards financing the overall project activities, including advertising, staff, recruit prospective participants, identify bakery
products to be marketed, hold training/information sessions, inspect home kitchens, purchase equipment, market/sell
products and on-going monitoring and evaluation of the project.
Staff are supportive of this type of product development and small business initiative in the food sector, however, some of
the proposed activities, such as the training/information sessions about food inspection, handling hygiene, packaging, etc.,
are currently being supported by the City through its Food Ventures program. In addition, the City operates a Food
Incubator, which is currently being under-utilised. There is an opportunity to work with the City to avoid duplication of
efforts. We are encouraging HSDC to take advantage of some of the City programs and facilities currently in operation.
Therefore, we are recommending that the 1998 level of support be maintained, but directed to those activities that are more
likely to contribute to product development and marketing.
Recommendation: To allocate $20,000 to be used as follows: $ 5,000 as seed money to set up the project and purchase
equipment and $15,000 for identifying bakery products to be marketed, recruit prospective participants, market/sell
products, publicize the project and for on-going monitoring and evaluation of project. The City's support is to be
acknowledged in all marketing materials, including the HDSC web site.
5.HERITAGE FASHION DESIGN NETWORK (HFDN)
Heritage Skills Development Centre (HSDC) is requesting a $50,000 grant each for a period of two years to continue the
development of the HFDN project, which was launched in 1996 by the Centre. This program would train immigrant
women into the latest technology and sewing equipment, would give them the opportunity to work from home, would
provide networking opportunities and would facilitate their integration into the Canadian society. The HFDN project would
include the establishment of a sewing drop-in centre, a centralized operating and marketing facility and network
opportunities both with and outside the community. The total budget of the project is $128,440.00.
Staff met with HSDC Executive Director and other Board members to discuss the eligibility of this project. The City is
currently supporting a number of initiatives in the Fashion sector, including the Toronto Fashion Incubator. There are
opportunities for HSDC to work together with staff and members of the fashion industry to identify possibilities of
enhancing existing programs to include components that would more closely suit the Centre's clients' needs.
Recommendation: Project ineligible for support under the EDP program. Staff to work together with HSDC to find a way
to incorporate their programming needs into existing City initiatives.
6.JUNCTION GARDENS BUSINESS IMPROVEMENT AREA (BIA) MARKET
Junction Gardens BIA is requesting $14,757 for its Junction Community Farmers Market to be held on Saturdays from
June 12 to October 30, 1999, on Pacific Avenue at Dundas Street West. The market, which started in 1995, as a means of
revitalizing the area and supplementing the area's deficiency in fresh and specialty foods, suffered from a business decline
due to discontinuous administration. The market caters mainly to the local community, which is made out of a broad racial
mix. With the hiring of a new co-ordinator, Junction Gardens BIA expects to raise the market's profile and reach an
attendance of 3000 that is double from last year. With only 14 stalls rented so far, they expect to be self-sufficient by 2001
if all 20 stalls are rented.
The market provides an opportunity for local food producers/processors to retail their items and provides a venue for
nearby farmers. The area is undergoing a "facelift" under the Façade Improvement Program, Hydro cables are being buried
and local businesses are commencing to pick up. During the summer months, the market acts as a catalyst for the area by
supplementing local businesses and adding an attraction, which has the potential of bringing in people from other areas in
Toronto. This year, the organizers are planning to add entertainment activities to make the market a more attractive place to
shop and enjoy the neighbourhood.
This project budget is $70,127.00, 56% of which is funded through the BIA. The requested funds would be used for
staffing and entertainment for the market. In 1997, this project received $3,500. Staff are of the view that staffing and
entertainment for a seasonal neighbourhood market would not be eligible for funding under the 1999 EDP program as it
does not lead to sustainable long term benefits for the City. There is merit, however, to maintain the previous level of
support of $3,500 for marketing activities until the EDP program is restructured and criteria are established for this type of
initiatives across the city.
Recommendation: To allocate $3,500 for the purpose of marketing the available stalls at the market and maintaining the
market profile and attendance with a promotional campaign. The City's support is to be acknowledged in all marketing
activities.
7.PARKDALE/ LIBERTY HISTORIC MAP
The Parkdale/Liberty Economic Development Committee (P/LEDC) is requesting $3,772.50 to develop and distribute a
map of the Village of Parkdale and the Liberty District. The content of the map is aimed at promoting the numerous
amenities found in the Parkdale/Liberty community, including an historic walk, art galleries, restaurants and local services,
along with general information on festivals, antique district, Parkdale on the Internet, TTC access information and other
valuable information for visitors to the area. The total budget for this project is $15,090.
P/LEDC was founded in late 1996 and is funded through Human Resources Development Canada - Industrial Adjustment
Services. The committee was designed as a community-based initiative aimed at restoring the social, economic and
environmental health of the Parkdale/Liberty Community. The Committee is comprised of local organizations, business
leaders, community leaders, and residents.
The P/LEDC uses its funding to promote economic development in the local community through a number of project
initiatives. The purpose of the Historic Map will be to promote and foster local economic development by raising the
profile of the Parkdale/Liberty Community among the residents and businesses in both the Parkdale/Liberty area and the
GTA. In doing so, local dollars will be circulated within the community and tourist spending will bring in new dollars. The
Map will also highlight and capitalize on the dynamic nature of the Liberty District. The expanding multimedia industry in
Liberty is a remarkable development, which has attracted many new businesses to the district. The Historic map will
document the history and current activities of the area, paying close attention to the enormous potential for further
economic growth.
It is expected that once distributed, the map would entice tourists to visit the area and enjoy its amenities. The map would
be distributed to the CNE, Tourism Toronto Office, festivals, libraries, schools, BIAs, community groups, retail outlets,
politicians, local realtors and the Toronto Real Estate Board and it is expected to attract a broad audience, including local
consumers, business owners, entrepreneurs, tourists/visitors and home buyers. It is intended that the Historic Map would be
available for distribution at the two community festivals - "Then and Now" and "Artbeat"- as well as the CNE. Support
is being sought from local merchants to translate the map into other languages.
Recommendation: To allocate $ 3,772.50 for the printing, promotion and distribution of the Parkdale/Liberty Historical
Map. The City's support is to be acknowledged in the Map.
8.RIVERDALE TOURISM MARKETING INITIATIVE
The Riverdale Community Centre, a non-profit project of the Riverdale Community Development Corporation, is seeking
$18,785 for their Riverdale Tourism Initiative. This initiative works to ensure that smaller businesses and less affluent
communities in Riverdale receive the promotion and community economic development support they need to take
advantage of the tourism market's interest in neighbourhoods and their businesses. Joint promotion, destination marketing
and product development support can provide them with an opportunity of strengthen their businesses as well as create
jobs and prosperity for their community and Toronto. The total budget for this initiative is $98,222.00, allocated to 5
projects: Riverdale Map ($34,286), Riverdale Tourism Web-Site ($6,166), Bed and Breakfast Workshop ($2,755), Historic
Riverside Walking Tour Brochure ($8,570), the Leslieville Walking Tour Brochure ($8,570), Art Studio Tour ($25,045) -
this project is supported by the Toronto Arts Council and Visual Arts Council- and Toronto's First Baseball Stadium
Commemorative Special Event ($14,350.00).
Support for these projects has been solicited from Human Resources Development Canada, Heritage Toronto and local
merchants, Business improvement Associations and corporations. The Centre will set up a monitoring and evaluation
system to track the effectiveness of their projects. This initiative is in its second year. The goal of this year is to identify
and implement promotional tools and strategies to attract tourists and to track results. In its third year, once these products
have been identified and tested, the initiative will determine the feasibility of a membership-based marketing organization.
Last year, fiscal 1998/1999, the Riverdale Tourism Initiative received $10,000 from the EDP program, helping to launch
three projects: the Discover Toronto's Riverdale map, Exploring Toronto's riverside and a Bed and Breakfast workshop. In
addition, monies received helped funding developmental work on a variety of tourism-related projects.
This year the Centre is developing evaluation systems that will assist the Centre in determining its overall effectiveness as
a small business development organization. These evaluation tools will help to assess the outcomes and impact of its
Tourism Initiative and provide a useful framework for other organizations and groups in Toronto. All projects include a
revenue-generating component, which is expected to increase over time, as the Initiative becomes self-sufficient. However,
no time frame is provided in this application.
Staff discussed the allocation criteria with the Riverdale Community Business Centre Director, as some project
components are not eligible under the EDP program. The issue of co-ordinating local tourism initiatives across the city was
also discussed. It was understood that for this year, the allocation under this program will be maintained at the 1998 level,
that is $ 10,000; that the money will be directed to 3 of the projects: the Riverdale Map, the Historic Riverside Walking
Tour Brochure and the Leslieville Walking Tour Brochure; and that the Centre will be invited to participate in the
consultation process leading towards the restructuring of this program.
Furthermore, tourism mapping for local areas will be considered in the 1999 program review, as there are efficiencies to be
gained by consolidating and harmonizing neighbourhood maps.
Recommendation: To allocate $10,000 as follows: $5,000 for the reprinting and distribution of the Riverdale Map; $2,500
for the reprinting and distribution of the Historic Riverside Walking Tour Brochure; and $2,500 for the printing and
distribution of the Historic Leslieville Walking Tour Brochure. The City's support is to be acknowledged in all printed
materials.
TABIA
The Toronto Association of Business Improvement Areas (TABIA)'s citywide marketing and promotion campaign is
aimed at increasing public awareness of Toronto's BIA marketplaces as great places in which to shop, live and work. The
campaign promotes the overall concept of BIA neighbourhood marketplaces while promoting advertising the identity and
location of individual BIA's and publicizing individual BIA promotional events and festivals through print and radio
advertising, value-added campaign booklets, shopping sprees etc. In 1997, Council of the former City of Toronto approved
in principle the continuation of an annual $50,000.00 contribution to the TABIA City-wide marketing promotion until the
year 2001, subject to receiving an annual report on the previous year's promotion including an evaluation of the impact of
the program and financial statements, $25,000.00 of this total were to be provided from the Economic Development
Partnership Program.
TABIA's 1999 budget is $200,000.00. Their advertising and promotion budget is $ 102,200.00.
Recommendation: As directed by the Council of the former City of Toronto, this year's allocation is $25,000.00. This
allocation is subject to moneys being used for marketing -advertising and promotion- of this initiative and that the City's
support is to be acknowledged in all marketing materials.
TORONTO BIO-TECHNOLOGY BUSINESS INCUBATOR
The Toronto BioTech Business Incubator Advisory Board is requesting $50,000.00 for the creation of a biotechnology
business incubator at the currently empty Princess Margaret Hospital site on Sherbourne Street, Toronto. This contribution
would be used to immediately provide research and administration facilities for the establishment of new companies
involved in the development of new bio-technologies. By encouraging and nurturing new companies growth and
investment, this very specialized centre would help realize the full economic potential of Toronto's medical economic
community. For the academic community such a centre will be equally valuable; it would help build the economic wealth
of the region and provide knowledge-based jobs that would keep our talented scientists here in the city. It would be a place
where the academic and business worlds meet and seed the next generation of biomedical enterprises.
The Advisory Board represents a broad cross-section of the biotechnology community in Toronto: University of Toronto,
Princess Margaret Hospital, City of Toronto, Industry Canada, BioCatalyst Yorkton, Aird & Berlis, Samuel Lunenfeld
Research Institute, Hospital for Sick Children, Ministry of Energy Science and Technology, Human Resources
Development Canada and Skye Pharmatech Inc. The consortium has already secured seed financing and has attracted the
interest from government and financial institutions.
Health care is one of the fastest growing economic sectors in the world and this is certainly the case in the city of Toronto
which is ranked fourth (4th) in North America as a research community. The absence of a dedicated biotechnology
incubator facility appears to be the most important factor in hindering the expansion of the biomedical industry in Toronto.
While Toronto lies at the heart of one of the largest centres of biomedical and biotechnology activity in North America,
Toronto's rate of growth has fallen behind other cites. It is clear that the presence of incubator facilities in thriving biotech
communities such as Vancouver and Montreal has provided a powerful stimulant to the local economy by nurturing
companies from start up to commercial life. Biotechnology incubators provide a mixture of specialized equipment and
facilities, office space, business support services and entrepreneurial assistance at a cost affordable to emerging companies.
A new facility would be the ideal venue for this initiative; however, at this point this is not financially feasible. With its
500,000 square feet, 40,000 square feet of which, contain several functional laboratories and office space, the Princess
Margaret Hospital offers a viable short term alternative. The biotech business incubator would occupy the 6th and 7th
laboratory floors. Negotiations are on going with the Ontario Realty Corporation (ORC) who owns and manage the old
PMH building on behalf of the Government of Ontario to implement this project.
In 1998, the Advisory Board received $25,000.00 from TEDCO and $20,000.00 from HRDC. Additional funding is being
sought. The total budget for this initiative is $600,000.00, 50% of which is to cover the upgrading of the facility and initial
operating costs. The EDP program funds would help to seed this important initiative as well as to leverage additional
public and private funding.
Recommendations: To allocate $50,000, subject to applicant leveraging sufficient funds to launch this initiative by
September 4, 1999. These funds will be held for this purpose until that time.
11.TORONTO FESTIVAL ALLIANCE
The Toronto Festival Alliance is requesting $20,000 to continue the organization of an administrative structure
amalgamating festivals within the Toronto area. The goal of the Festival Alliance is to become a central communication
source that represents and promotes all Toronto based festivals both locally and world wide through tourism marketing and
promotion. This initiative is still in its first year. In recommending a $20,000 grant last year, staff acknowledged the
importance of such an organization as an opportunity to make festivals operate more efficiently and effectively. In
supporting this initiative, it was also understood that corporate sponsorship and membership dues would supplement
funding in subsequent years.
Future projects would include: production of an all-inclusive brochure, establishing an 800 number, identifying collective
marketing strategies, providing co-operative advertising opportunities, setting up a research department providing technical
assistance and knowledge, hosting fund-raisers, supporting charities, initiating economic impact and marketing surveys and
offering literature and seminars on essential festival requirements such as sponsorship development, political lobbying and
other projects yet to become identified.
The total budget for this initiative is $70,000.00, 78% of which is for staffing and administrative expenses. No private or
public funding has been secured to date. As part of its ongoing industry consultation, the Festival Alliance has submitted a
funding request to support current programming initiatives. It is anticipated that the membership will have completed their
plans and budgets for additional programming elements over the summer, and has requested the opportunity to submit a
second application for support in the Fall round.
Recommendations: To reduce the 1999 allocation to $10,000.00, at this time. Client will be eligible to apply for
additional funding up to a maximum of $10,000 in the September round of applications, subject to additional programming
needs and meeting the program criteria.
12.TORONTO INTERNATIONAL FILM FESTIVAL
The Toronto International Film Festival Group is seeking to renew its $50,000.00 grant under the EDP program, for the 5th
time, to support four specific components of the Toronto International Film Festival:
a)Industry Centre ($9,000.00), servicing 4,500 industry professionals at Canada's largest business conference for the film
industry: the Industry Centre is essential to attracting the key international film buyers and journalists that anchor the
business and industrial services side of the Festival;
b)Tourism Marketing Initiative ($4,000.00), targeted at increasing room night bookings by outside Toronto consumers
and building Toronto's profile as both a cultural and film industry destination: this initiative has increased the room nights
bookings from 4,000 in 1995 to over 12000:
c)Nathan Phillip Square Screening ($22,000.00), offering a free public screening on the Square attended by Torontonians
and visitors alike.
d)Toronto City Award ($15,000.00): matched by a corporate sponsor - City TV-, a $25,000 award is presented annually
to the best Canadian feature film at the Toronto Festival. Traditionally, the winning filmmaker uses the cash Award to
finance its next production.
The total budget for the Festival, who is a $181,330 Toronto Arts Council recipient, is $ 7,2 million, approximately 20% of
which is used for the 4 components described above. The Toronto International Film Festival is one of the world's most
important film festivals both from a film industry and local entertainment and tourism perspectives. The direct economic
impact of this festival, along with Cinemateque Ontario (described below), is estimated at 30 million dollars with a direct
tourism expenditure impact of 7.5 million and media value on Toronto tourism and the City's film industry of 3.3million
dollars. This event creates 462 person years of employment.
Recording over 250,000 admissions, the ten-day festival presents 400 films to the general public as well as 300 private
screenings for film buyers and journalists. The films represent fifty different countries and constitute the world's largest
showcase of Canadian film. In 1997, the Film Festival Group was awarded the 1997 Tourism Business of the year Award
by Toronto Tourism Awards group. The importance of this event has already been recognized by Council, who has
endorsed a steady support level of $50,000.00 under this program for the past five years.
Recommendation: To allocate $50,000.00 as follows: $9,000.00 for the Industry Centre; $ 4,000.00 for the Tourism
Marketing Initiative; $ 22,000.00 for the Nathan Phillips Square Screening; and $ 15,000.00 for the Toronto City Award.
The City's sponsorship is to be acknowledged as appropriate.
13.TORONTO INTERNATIONAL FILM FESTIVAL GROUP - CINEMATEQUE ONTARIO
The Toronto International Film Festival Group is requesting that the City renew its support of $25,000 for the 5th time, for
the Cinematheque Ontario's Film Reference Library. Established in 1990 as a research and development arm of the City's
film infrastructure, Cinematheque Ontario is a division of the Toronto International Film Festival Group. Its total budget is
$ 2.5 million, while the budget for the library is $ 368,400.00. Cinematheque Ontario receives $ 25,000.00 from the
Toronto Arts Council.
The library provides the City with a direct and cost-effective solution to preserving its heritage and servicing its film
industry. The City's Film and Television Office deposits its archival material in the library where it is accessed by every
fact of the film industry, including screenwriters, location scouts and distributors. Funding of this project was intended to
be a temporary measure that ensured Cinemateque's survival during a period when other sources of public funding
disappeared in the mid 1990s. Last year, however, Council renewed its full support to this project in view of the
uncertainty about the availability of other funding sources.
The restructuring of the EDP program will address the issue of funding for on-going projects such as this and the Toronto
International Film Festival.
Recommendation:To allocate $25,000 for the Film Reference Library and to encourage the Toronto Film Festival Group
to leverage additional private sponsorships in support of this initiative, aiming at self-sufficiency in the longer term.
14.TORONTO WORLD WIDE SHORT FILM FESTIVAL
The Toronto Worldwide Short Film Festival, a 5th year applicant to the EDP program, is requesting that the City renew its
support of $20,000. The purpose of this one-week Festival held in June is to connect an international cast of short
filmmakers to film buyers, distributors and audiences. The event is comprised of a festival for short films, a film market
-Marketplace-, short film workshops and an awards program that recognizes best "shorts" in a number of different
categories. The festival has both a business and entertainment component that includes both the viewing and also the
buying and selling of short films. The Festival hopes to focus on increasing the international attendees for the marketplace
as this helps Canadian filmmakers get their films sold and programmed at other festivals. As the market place aspect of the
Festival becomes more significant, more networks come to pick up short films for broadcasting.
The Festival's 1999 total budget is $ 272,500.00, approximately $57,000.00 or 20% out of which is for the marketplace.
Like the Toronto International Film Festival, this Festival would be subject to a 50% reduction from last year's allocation
according with the phasing out criteria of the EDP program. In recognition of the positive effect of this event on the
Toronto film industry, Council has been supporting this initiative by granting $ 20,000 every year since 1995. The future of
this event's support under this program will be addressed as the program is restructured.
Recommendation: To allocate $20,000.00 as follows: $14,000.00 towards the marketplace and
$ 6,000.00 towards marketing the Festival outside Toronto. The City's sponsorship is to be acknowledged in all promotion
materials.
15.WOMEN IN FILM AND TELEVISION MENTOR/INTERNSHIP PROGRAM
Women in Film and Television (WIFT) is requesting $8,000.00 for the 2nd time to continue with its mentor/internship
program. Founded in 1984, WIFT is a non-profit organization helping women in the film and television industries build,
advance and sustain their careers locally and internationally. This initiative provides women with an opportunity at various
levels of the film and television industry to gain experience and knowledge under the guidance of more senior
professionals. Program outcome includes enhanced networking and entrepreneurial skills, and greater career opportunities
for women en the creative, business and technical areas of film and television production. It is expected that once
graduated from this program, women will either find full time employment or be self-employed with potential of creating
new jobs.
In 1998, this program achieved 18 matches, 13 of them were completed where both mentor and protégé felt that they had
each achieved the end results they set out for themselves. Three of the protégés found permanent employment. This project
would be self-sufficient in 3 more years.
The total budget for this project is $ 32,420.00, which is identical to the 1998 budget. This reflects limited effort to either
increase self-sufficiency or leverage additional funding. The EDP program requires that all other sources of support for the
project must have been thoroughly investigated, including funding by other levels of government and corporate sponsors.
Staff have been advised that this project is eligible under the Ontario Film Development Corporation (OFDC) Partnerships
in Training program, which granted $10,000.00 in 1998. An application has been filed for 1999, and it is currently under
review. No other applications are on record.
Recommendation: To allocate $8,000.00 subject applicant leveraging funding up to $24,420.00 by September 4, 1999.
Grant money will be held for this purpose until that date.
16.761 COMMUNITY DEVELOPMENT CORPORATION
At its meeting of April 13, 14 and 15, 1999, Council directed that funding in the amount of $ 83,750.00 be provided to the
761 Community Development Corporation (761 CDC) from the following grant programs: Economic Development
Partnership, Homeless Initiatives Fund, Community Services Grants Programs, and the grants contingency, once the 1999
Operating budget has been approved and that the recommended funding be administered by the Shelter, Housing and
Support Division of the Community and Neighbourhood Services Department.
It was agreed that this Division would contribute with $ 10,000.00 from the EDP program, while the remainder would be
contributed by the other agencies. In accordance with the guidelines and timing of this program, 761 Community
Development Corporation submitted a formal application for $10,000.00 so that it could be reviewed in time for June's
Council meeting. The Community and Neighbourhood Services Department will submit a separate report on the full
implementation of Council resolution.
761 CDC is an incorporated non-profit community organization with a mandate to work with and for people who have
personal experience of poverty to create employment opportunities through community economic development (CED).
CED refers to initiatives started by a community group to enable poor and unemployed people to participate in their
community and achieve greater economic independence. The management style features participatory decision-making and
fosters leadership; social isolation is reduced and participants achieve the benefits of increased self-esteem and the ability
to take more ownership of their lives. Community businesses are successful because they pay careful attention to building
community, developing commitment, forming supportive networks, organizing peer training and support, and finding
effective partners.
The intent of 761 CDC is to act as critical infrastructure to assist with organizing and nurturing new opportunities for CED
that respond to the employment needs of people who are marginalized in the existing social economy of Toronto.
Recommendations: To allocate $ 10,000,00 to this initiative.
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