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June 3, 1999

To: Economic Development and Parks Committee

From:Joe Halstead Commissioner Economic Development, Culture and Tourism

Subject:Economic Development Partnership Program Grants - All Wards

Purpose:

This report seeks approval for the first round of the Economic Development Partnership Program grant allocations totaling $ 275,272.50. The report discusses the principles and evaluation criteria applied to select this year's recipients, summarizes the grants requests, and makes recommendations concerning the allocations.

Funding Sources, Financial Implications and Impact Statement:

The allocations recommended in this report fall within Council's approved 1999 municipal Grants budget of $ 42,693,100.00. The total 1999 budget for the Economic Development Partnership Program is $ 337,000.00.

Recommendations

It is recommended that:

  1. Economic Development Partnership Program grants totaling $ 275,272.50 be allocated to 15 projects, as set out in Appendix 1;
  2. the disbursement of the Economic Development Partnership Program allocations be conditional on satisfying the 1999 Economic Development Partnership Program goals and criteria as set out in Appendix 2 and on project specific conditions set out in Appendix 4;
  3. $ 61,727.50 be set aside for the Economic Development Partnership Program Fall deadline of September 4, 1999;
  4. the appropriate City officials be authorized and directed to take the necessary action to give effect thereto.

Background:

The goal of the EDP program is to facilitate the start-up or expansion of projects that will provide substantial long term economic benefits to the City. The program provides for two categories of support: one time only projects; and developmental projects that are eligible for support for a maximum of five years with the maximum support in the fourth and fifth year set at 50% and 25% respectively of the level of support provided in the third year. Both new and developmental applications are considered two times a year. The upcoming Fall deadline is September 4, 1999.

Priority is given to projects with a strong potential of becoming self sustaining within the five year time frame of the program and which involve substantive partnerships with the private sector or other levels of government. Applicants are required to submit a business plan and detailed budget demonstrating the economic benefit and long term viability or benefits of this initiative.

This program originated with the former City of Toronto and was supporting a number of on-going projects at the time of amalgamation. A report commenting on the status and results of the EDP program was considered and adopted by Council at its meeting of April 13, 14 and 15, 1999. In this report, staff recommended that the 1999 EDP program continue with the criteria and program guidelines that were in place in 1998, and that a program review take place in 1999.

The objective of the review is to determine how the program can best support the City's emerging economic development strategy and to ensure that it is delivered in the most effective and equitable manner. Over the summer, staff will be consulting with previous grant recipients and other key departmental client groups to determine which of the elements of the program require change or refinement. Staff will be reporting to the Economic Development and Parks Committee on the outcome of the review in the Fall of 1999, so that any changes to the year 2000 program can be communicated to client groups prior to the year's end.

The 1999 EDP program guideline is attached to this report as Appendix 2.

Applications

A total of 16 applications were received requesting $ 405,314,50 for a number of purposes, in the Fashion, Tourism, Film, Food, Medical Bio-Tech and Retail Sectors, including one application, 761 Community Development Corporation, for community development. Forty percent or $ 163,772.50 of the total money requested is to fund 5 new projects. A summary of the applications is shown in

Appendix 3. Details on each individual application, allocation criteria and conditions are provided in Appendix 4.

Evaluation Criteria and Principles

Given that the requests for grants exceed by $ 68,314,50 the amount available for this Program and that additional applications i.e. the Toronto Theatre Alliance, are expected for the Fall round of applicatons, staff undertook a rigorous examination of each application in consultation with staff of Festivals and Special Events, Film and BIA Offices. Each application was reviewed in detail to ensure that the purpose of the project is in keeping with the objectives of this program.

To ensure that all applications were dealt with fairly, the following principles were guided staff evaluation of these applications:

a) former recipients would not be eligible to receive an amount higher than in the previous year. This would permit the support of new projects and to gear the EDP Program towards supporting the economic development priorities of the amalgamated City of Toronto.

b) former recipients were required to demonstrate that previous allocations were used as intended by the EDP Program otherwise their allocation would be reduced according to the particulars of the project for which a grant is being sought.

c)on-going projects, such as, the Toronto International Film Festival, Cinematheque Ontario and the Toronto Worldwide Short Film Festival - all in their 5th year - which under the existing criteria would be subject to a 50% reduction, would continue to be funded at the same level of 1998. When restructuring the EDP program, staff will address the issue of funding for ongoing projects where a long term funding relationship supports the City's economic development interests.

Appendix 1 contains the funding history of each organization along with the proposed allocations.

Conclusions

Staff are recommending that a total of $ 275,272.50 be allocated to funding the 15 projects described in this report. The review of the applications indicated that the 11 former recipients used the grant as per previous allocations criteria. Four out of the five new projects are recommended for approval for a total of $83,772.50, leaving $ 61,727.50 for the Fall round of allocations.

Future allocations beyond the Fall round, will be determined on the basis of a revised program which will be prepared in keeping with the objectives of the City's emerging Economic Development strategy. A report outlining the recommended adjustments to the EDP program is targeted for the Fall of 1999.

Contact Name:

Alicia I. Bulwik,

392 3830

Brenda Librecz

392 4700

Joe Halstead

Commissioner Economic Development, Culture & Tourism

ECO-99-25

APPENDIX 1

ECONOMIC DEVELOPMENT PARTNERSHIP

PROGRAM 1999

Funding History and Recommended Allocations

Applicant/Project

1995

$

1996

$

1997

$

1998

$

1999 requested $

1999

recommended $

1.Apparel Ontario

____ ____ ____ ____ 50,000 20,000*
2. Ashkenaz 5,000 20,000 5,000
3. Canadian Aboriginal Festival 20,000 20,000 20,000 15,000
4. Heritage Skills Development Centre (Bakery Co-op) 20,000 20,000 20,000
5. Heritage Skills Development Centre (Fashion Training) ____ ____ ____ ____ 50,000 0,00
6. Junction Gardens BIA 5,000 3,500 ____ 14,757 3,500
7. Parkdale Liberty Economic

Development Committee

____

____ ____ ____ 3,772,50 3,772.50
8. Riverdale Community

Business Centre

10,000 18,785 10,000
9. TABIA 1999

50,000 50,000 25,000 25,000 25,000 25,000
10. Toronto Bio-Tech Business

Incubator

____ ____ ____ ____

50,000 50,000*
11. Toronto Festival Alliance 20,000 20,000 10,000
12. Toronto International Film Festival 52,094 50,000 50,000 50,000 50,000 50,000
13. Toronto International Film Festival Group - Cinematheque Ontario 21,969 25,000 25,000 25,000 25,000 25,000
14. Toronto Worldwide Short Film Festival 20,000 20,000 20,000 20,000 20,000 20,000
15. Woman in Film &Television Mentor-Internship Program 8,000 8,000 8,000*
16. 761 Community Development Corporation ____ ____ ____ ____ 10,000 10,000
TOTAL 405,314.50 275,272.50

* Subject to applicant leveraging other funds by September 4, 1999. Grant money will be held for this purpose until that time.

SUMMARY TOTAL

APPROVED BUDGET 1999$337,000.00

TOTAL RECOMMENDED$275,272.50

For 4 new projects $83,772.50

For 11 on-going projects $191,500.00

RESERVED FOR FALL ROUND $61,727.50

APPENDIX 2

ECONOMIC DEVELOPMENT PARTNERSHIP

PROGRAM - 1999

PROGRAM OVERVIEW

The goal of the Economic Development Partnership Program is to facilitate the initiation or expansion of projects which will have substantial long term economic development benefits for the City of Toronto by contributing to the size of the local economy and/or to the generation of future economic growth and job creation.

A maximum of 25% of the project budget is eligible for support up to a maximum grant ceiling of $50,000. In practice, grants exceeding $20,000 are awarded only in extraordinary circumstances. Support may take the form of grants or sponsorships.

The program provides for two broad categories of support:

1.NEW or ONE TIME ONLY projects not previously supported, and

2.DEVELOPMENTAL projects, where ongoing City support is required for the project to achieve a specific end or result.

Special provisions

At least $50,000 of the program budget is reserved each year for new/one time only initiatives in the following sectors: Medical/Biotechnology, Information Technology, Telecommunications and New Media, Food and Packaging, Tourism, Fashion, Apparel and Design.

ELIGIBILITY CRITERIA

1.The organization applying for support can be either a non-profit organization (incorporated or unincorporated) or a private business. Support for initiatives being undertaken by private businesses must take the form of a purchase of a sponsorship or advertisement which provides the City with a commensurate service or benefit.

2.The project must be located within the boundaries of the City of Toronto, and must substantially benefit City businesses or residents.

  1. (a)All other sources of support for the project must have been thoroughly investigated, including all other appropriate City of Toronto programs and services; funding offered by other levels of government; fundraising opportunities; corporate sponsorships; and sources of self-generated revenue.

(b)Components of the project which can be funded from another source or supported through the provision of in-kind services are not eligible for support from the program.

(c)The maximum amount of support shall be 25% of the total project costs subject to a grant/sponsorship ceiling of $50,000. Grants exceeding $20,000 are awarded only in extraordinary circumstances.

(d)Developmental projects are eligible for support for a maximum of FIVE years, with the maximum support in the fourth and fifth year set at 50% and 25% respectively of the level of support provided in the third year.

4.A wide variety of projects have economic development benefits, and can potentially seek support from the program. However, priority in funding will be given to projects:

(a)which will lead to sustainable long term benefits that address the directions set out in the City of Toronto's economic development strategies.

(b)which have a good potential to become self-sustaining within the five year time frame of the program.

(c)where the requested support will make a substantive contribution to the viability or feasibility of the project, and

(d)which involve substantive partnerships with the private sector.

5.The following categories of economic development projects will be considered ineligible for support:

(a)deficit reduction

(b)projects which have already been completed

(c)ongoing operating activities

(d)promotional or advertising material for individual events or facilities

(e)skills and other training initiatives, and

(f)projects initiated by City of Toronto Departments or Agencies.

6.Before approved funds are disbursed, the organization must agree to:

(a)adopt City Council's non-discrimination policies,

(b)provide satisfactory recognition of the City of Toronto's support for the project,

(c)in the case of a developmental project, provide an evaluation of the project before a subsequent request for funding support is considered by City Council.

APPLICATION CONTENTS

1.Covering letter providing project information as follows:

(a)Brief description of the project,

(b)Summary of how the project addresses program goals and eligibility criteria and priorities,

(c)Projected direct benefits to the city of the project,

(d)Amount of support being requested.

2.Information about the organization requesting support:

(a) For Incorporated Non-profit organizations. Must file:

(i) List of current Board of Directors

(ii)Articles of Incorporation

(iii)Charitable Number (if registered as a charity)

(iv)Brief description of the organization's objectives; major activities; history; organizational structure; board responsibilities; meeting frequency; operating relationship between board and any paid staff

(v) Most recent financial statements. (If financial statements are not audited, applicant must indicate willingness to provide financial records to the City Auditor for review if requested to do so)

(vi)Organization's current year budget

(b) For Unincorporated non-profit organizations. Must file:

(i) List of organization members

(ii)Description of decision-making structure and method of ensuring accountability for financial decisions and transactions

(iii)Brief description of the organization's objectives; major activities; history; organizational structure; board responsibilities; meeting frequency; operating relationship between board and any paid staff,

(iv) Most recent financial statements. (If financial statements are not audited, applicant must indicate willingness to provide financial records to the City Auditor for review if requested to do so)

(v)Organization's current year budget

(c) For private businesses.

A description of the sales package outlining the benefits or services which will accrue to the City at the requested level of support.

3.DETAILED INFORMATION ABOUT THE PROJECT:

(a)Detailed project proposal and appropriate background information including project date(s), times and location(s)

(b) Current year business plan

(c) Detailed project budget outlining revenue sources and expenditure categories, and actual expenditures and revenues from the previous year if project was undertaken previously

(d)Description of how the requested support from the program will impact the project

(e)Description of how the project will contribute to the size of the local economy, generation of future economic growth, and job creation in the city of Toronto including quantitative measures

(f)For ongoing projects, evaluation of previous year project, including quantitative measures as per the Project Evaluation Criteria outlined below

(g)If it is anticipated that repeat support will be sought from the program in future years, address how self-sufficiency will be attained and support from the program phased out

(h) In addition to the submission of your own budget as Per item 3(c) above, please also complete the budget attached to this application.

APPLICATION DEADLINES AND DECISION MAKING PROCESS:

1.Both New and Developmental Applications will be considered two times a year. The application submission deadline dates for 1999 are as follows.

For Summer/Fall Funding:April 20, 1999

For Fall/Winter Funding:September 4, 1999

2.Submit two complete copies of your application to:

Eva Pyatt

Manager, Sector & Strategic Partnerships

Economic Development Division

Metro Hall

55 John Street

Stn. 1084, 8th Floor

Toronto, Ontario

Canada M5V 3C6

3. City staff will authorize the issuance of cheques once City Council approval has been confirmed and all conditions of funding have been fulfilled.

PROJECT EVALUATION

(4)Organizations applying for ongoing support must provide a report on the project which was undertaken before a subsequent request for support is considered by City Council.

(5)The report should include financial statements, a discussion of the activities undertaken and an evaluation of the project both in terms of the extent to which it met the objectives of the organization, and the extent to which it met the economic development objectives of the City as stated when support was approved.

The report must contain objective quantitative information such as:

(a)new employment generation

(b) new sponsorship funds leverages as a result of City participation

(c)new programming launched

(d)additional revenues generated i.e. sales generated for Toronto companies as a result of the initiative

(e) number of visitors and estimated spin off effect i.e. hotel room nights generated, tourism expenditures, out of town advertising etc.

(f) potential long term benefits i.e. new start up businesses, new investment in the City

Other measurable indicators which will help to ascertain the merits of the support provided by the Economic Development Partnership Program will also be considered.

Effective in 1999, all program participants are required to provide a project evaluation report within 6 months of completion of the initiative for which funding was requested.

Questions regarding the Economic Development Partnership Program should be referred to:

Alicia BulwikTel: (416) 392-3830

Fax: (416) 397-5332

Eva Pyatt Tel: (416) 392-3378

Fax: (416) 397-5332

SPECIAL NOTE:

The Economic Partnership Program objectives, criteria and funding formula will be reviewed and restructured in 1999 for implementation commencing in the year 2000. Applicants will be advised of the new program objectives and criteria for the new program by December 15, 1999.

APPENDIX 3

ECONOMIC DEVELOPMENT PARTNERSHIP PROGRAM 1999

SUMMARY OF SUBMISSIONS

APPLICANT/

PROJECT

PROJECT

DESCRPITION

SECTOR

"GRANTED 1998"

AMOUNT REQ'D

BUDGET

OTHER FUNDING

LEVERAGE

Public * Private

Sector $ Sector $

YEAR

COMMENTS

AND/OR BENEFITS

1.Apparel **

Ontario

Apparel Industry

Development

Corporation

Fashion N/A 50,000 718,264 25,000

&334,649

1 - Technology centre to

support apparel industry. - To be launched in 1999

- Potential for leverage

2. Ashkenaz

Foundation

Ashkenaz Festival of New Yiddish Culture

(biannual)

Tourism N/A

(5,000 in 1997)

20,000 913,220 150,720

& 65,760

(grants)

545,700

&50,650

(in kind)

3 - Grant to be used for

tourism development.

3. Canadian

Aboriginal

Festival

Festival

(annual)

Culture -

Tourism

20,000 20,000 1,294,000 270,000 280,000 &

490,000

(in kind)

3 - Cultural

Tourism

Development

4. Heritage

Skills

Development

Centre

Cooperative

Bakery Project

Food 20,000 20,000 85,000 ____ ____ 2 - Small business skills

development

5. Heritage **

Skills

Development

Centre

Heritage & Fashion Design Network Fashion Training N/A 50,000 128,440 ____ 15,000 1 - Sewing and fashion

designing co-operative.

6. Junction

Gardens BIA

Junction Community Farmers Market Food N/A

(3,500 in 1997)

14,757 70,127.00 N/A N/A 2 - Community Farmers

market program

development

7. Parkdale **

Liberty

Economic

Development

Community

Parkdale Liberty

Historic Map

Culture -

Tourism

N/A 3,772.50 15,090

7,317.50 0 1 - Tourism development

June/99-1/3

APPLICANT/

PROJECT

PROJECT

DESCRPITION

SECTOR

"GRANTED 1998"

AMOUNT

REQ'D

BUDGET

OTHER FUNDING

LEVERAGE

Public * Private Sector $ Sector $

YEAR

COMMENTS

AND/OR BENEFITS

8. Riverdale

Community

Business

Centre

Riverdale

Tourism

Marketing

Initiative

Tourism 10,000 18,785 98,222 31,037 26,400 2 - Tourism product

development

Toronto Association of Business Improvement

Areas (TABIA)

1999 City Wide

Campaign

(Promotion)

Retail 25,000 25,000 200,000 13,500 25,000 5 - Former City of

Toronto approval until

2001

10. Toronto **

Bio-Tech

Business

Incubator

Business Incubator

(continuous)

Medical -

Biotech

N/A 50,000 600,000 425,000

(TBA)

TBA 1 - Bio-tech business

initiative

11. Toronto

Festival

Alliance

Networking and promotional organization Tourism 20,000 20,000 N/A 0 0 2 - Festival umbrella

organization

information.

(12)Toronto

International

Film Festival

Group

Selected components of the Festival

(annual)

Film-

Tourism

50,000 50,000 7,222,900 1,151,330 2,001,500 5 - Supports and promotes

Toronto as a film

Location centre.

(13)Toronto

International

Film Festival

Group

Cinematheque Ontario -

Film Reference

Library

Film-Tourism 25,000 25,000 2,578,500 917,000 122,500 5 - Film industry

development

(14)Toronto

Worldwide

Short Film

Festival

Marketplace component (annual) Film -

Tourism

20,000 20,000 272,500 37,500

110,000 5 - Film industry

development

June/99-2/3

APPLICANT/

PROJECT

PROJECT

DESCRPITION

SECTOR

"GRANTED 1998"

AMOUNT REQ'D

BUDGET

OTHER FUNDING

LEVERAGE

Public Private Sector $ Sector $

YEAR

COMMENTS

AND/OR BENEFITS

15. Woman in

Film &

Television

Mentor-

Internship program

(training)

Film

Communi -

cations

8,000 8,000 32,420 10,000 4,300 2 - Skills development

program for the film

television industries.

16. 761 **

Community

Development

Corporation

Community

Project

Community

Development

N/A 10,000 1,749,751 1,040,178

&+ 135,000

____ 1 - Grant directed by

Council at its meeting

of April 13, 14 & 15, 99.

TOTAL REQUESTED 405,314.50

* Excluding this application

** New Project

APPENDIX 4

Applications and Allocation Recommendations

1.APPAREL INDUSTRY DEVELOPMENT CORPORATION

The Apparel Manufacturers Association of Ontario (Apparel Ontario), on behalf of Gerber Technology Ltd., Toronto Fashion Incubator, Fashion Industry Liaison Committee, the Fashion Industry Human Resources Adjustment Committee and the apparel sector in general is seeking support to implement the Apparel Industry Development Corporation. This initiative would address the strategic need for technical skill development and support in the apparel sector by providing for three technology-based services: Technology Consulting Service, Technology Demonstration and Support Service, and Central Distribution of Technology Information and Resources. The anticipated launch for the Apparel Industry Development Corporation and Technology Centre is September 1999. This initiative is requesting developmental project assistance from the City of Toronto for a five-year period: $50,000 for the first 3 years and $25,000 and $12,500 respectively for the 4th and 5th year.

The long-term goal of the project is to establish a series of innovative partnerships and alliances to speed up the absorption of technology by small and mid-sized firms. These partnerships will build upon an historical foundation of fifteen years, that has been established by Apparel Ontario, the Fashion Industry Liaison Committee (FILC) and the Fashion Industry Human Resources Adjustment committee (FIHRAC) of the City of Toronto. This wide base of experience and support will allow the industry to expand existing opportunities through flexible and innovative solutions to the sector's technology needs.

The requested support of the City of Toronto would serve to leverage support from both the federal and provincial governments and foundations such as the Trillium Foundation as well as to set up a 1500 sq. ft. office, purchase computers and other capital purchases and cover initial operating expenses. Apparel Ontario is currently negotiating with MEDTT, HRDC, the Trillium Foundation and others to secure funds for this initiative. Their support is crucial to the success of this initiative. The total budget for this initiative is $718,264.

The creation of the Apparel Industry Development Corporation will contribute to the size of the local economy by enhancing the productivity and competitiveness of industry workers and thus increase the shipments of companies who design and manufacture apparel in the City. An advocate for the economic viability of the sector, the facilities and services provided by the Centre will assist the industry to improve its technology skills, capacity and competitiveness in the changing global economy. Additional benefits will accrue to those companies who supply components to the industry and distribute, promote and sell the resulting products. As individual companies are strengthened, future economic growth will be generated for the industry, based on improved national and international relationships with retailers and the resulting consumers. Increased industry shipments will result in new job creation and higher tax revenues for the City of Toronto.

Quantitative measures of these impacts will include:-the number of small and medium-sized enterprises (SMEs) that utilize the services of the corporation, and their assessment of the value for those services;

-improvements in competitiveness for Centre clients;

-increasing availability of skilled workers and increasing utilization of new technology;

-the number of SMEs not accessing these services who close

-the number of jobs retained and created in the industry;

-new companies attracted to the City; and

-increases in sector shipments and exports

This initiative has the potential of strengthening the Fashion sector by creating a common place for technological advancement of the sector. However, the launching of the Apparel Industry Development Corporation depends very much on the support that the City's grant can leverage.

Recommendation: To allocate $20,000, subject to applicant leveraging sufficient funds to launch the program by September 4, 1999. Grant money will be held for this purpose until that time.

2.ASHKENAZ

The Ashkenaz Foundation is requesting $ 20,000 to support its 3rd bi-annual Festival of the New Yiddish Culture which will take place at Harbourfront Centre from August 30 to September 6, 1999. According to its organizers, ASHKENAZ, a festival deeply rooted in the Jewish world, is the world's largest event of its kind, welcoming thousands of persons of all backgrounds. A collection of over 100 performances and events, most of them free, is offered over a seven-day period.

At ASHKENAZ 1997, over 70,000 people attended music, theatre, and contemporary dance performances, art exhibitions, poetry and prose readings and art forums that were presented by over 150 artists at a dozen venues. Included among these events featuring critically acclaimed local, Canadian and international artists, was the colourful Parade animated by over two thousand costumed people of all ages who travelled from Kensington Market to Harbourfront Centre.

This Festival has grown considerably over the years. It is anticipated that the 1999 Festival will out grow the 1997 Festival by 50%. Tourists come from other Provinces, U.S. border States, New York, Chicago, Los Angeles, Europe and South America. This year in particular, ASHKENAZ is embarking in a campaign to outreach visitors beyond the City of Toronto borders. Media sponsorship deals have been secured with both the Canadian Jewish News and the CBC Radio 1. The CJN with a circulation of 24,000 in the GTA, and a National edition distributed Province-wide, and in Montreal and Western Canada with a circulation of 22,000, will publish a four-page centre section supplement about ASHKENAZ featuring the full Festival schedule of events. CBC will broadcast special sponsorship spots highlighting Festival performances. Press releases will be sent to the arts and entertainment and travel editors of over 200 newspapers in North America and Europe.

ASHKENAZ brochure will be direct mailed to thousands of Jewish Community Centres and Synagogues in North America. These organizations write up the Festival in their own newsletters. Assistance is being sought from the Ontario Ministry of Tourism for advertising this event in the United States. ASHKENAZ has a web site and maintains an e-mail list service with 600 addresses.

This publicity is expected to generate significant business to Toronto hotels, restaurants, taxis, etc. ASHKENAZ itself is booking between 160 and 200 hotel room-nights for its artists.

ASHKENAZ also provides significant employment for a core staff. Cultural jobs centred on arts administration, artistic direction, fundraising and development, publicity and marketing and office administration provide work for 8 full and part time staff at the Ashkenaz Foundation office. In addition, as the Festival approaches, contract work is provided for seven sub-curators for specific projects within the Festival, i.e. art gallery, film series. A contract volunteer co-ordinator recruits and supervises near 100 volunteers. The Festival features over 200 artists, a third of whom come from Toronto and produces 5,000 posters, 75,000 brochures and 50,000 program books, thus creating work for designers, printers and distribution networks.

ASHKENAZ is a recipient of a $20,000 grant from the Toronto Arts Council. The $ 20,000 requested under the Economic Development Partnership program is intended to support their marketing efforts outside Toronto. This year, a comprehensive survey will be circulated to attendees to garner information specifically from out-of-town visitors to find out where they come from, how did they travel, where are they staying, what else they did in Toronto, whether they have visited previously, etc. This would allow the organizers to obtain quantitative data about the success of the Festival. To date, five busloads are being organized from outside Toronto. ASHKENAZ budget total budget is $913,000, $204,460 of which is for marketing the event.

Recommendation: To maintain the same level of support from the previous year. A $5,000 grant is allocated for the purpose of supporting the out-of -town marketing activities, subject to the City's support being acknowledged in the marketing materials and ASHKENAZ web site.

3.CANADIAN ABORIGINAL FESTIVAL

The Canadian Aboriginal Festival is requesting $20,000. Now in its sixth year, the Canadian Aboriginal Festival has become the national and international showcase of Aboriginal heritage and culture. The festival is made up of five major elements: The Toronto international Pow Wow, which features hundreds of dancers and singers from across North America; the Canadian Aboriginal Music Awards, being the first Aboriginal music awards in Canada; The Teaching Circle, designed to give students from Toronto and beyond a positive learning experience about Canada's first Peoples; the Aboriginal Market Area, featuring 150 booths of authentic Aboriginal arts and crafts, authentic foods, information booths and a large pavilion area; and Performing and Visual Arts, with art exhibits and four stages featuring some 200 performers. This year's event will be held at the SkyDome, December 2nd to 5th, 1999. The requested grant would be used cash flow to fund general expenses for the festival.

Due to the growing interest in First nations culture internationally, and especially in Europe, the festival has positioned itself to be both a tourist and a local entertainment and educational attraction. The festival attracts both a local and international audience and as such benefits Toronto's hospitality and tourism industries. The festival also positions Toronto as a supporter of positive image building and business development for the First Nations community.

It is estimated that 30,000 visitors, the majority from outside of the GTA came to the Festival in 1998. The organizers anticipate 50,000 visitors this year. Over the four-day festival some 150 part time jobs are created right at the festival. Business is also generated for companies providing sound, staging, displays, etc as well as for the service industry. A team of some 100 volunteers is expected to assist with the development of the festival. The Festival is planning to spend over $ 300,000 in Toronto for services in 1999. The Canadian Aboriginal Festival expects to be self-sufficient by 2002.

In 1999, the Canadian Aboriginal Festival will present its most comprehensive program to date. The introduction of the Canadian Aboriginal Music Award, the extra day for education and general upgrading of all element contents will assist in attracting larger audiences than in the past. Marketing will concentrate on three major target areas: non-aboriginal families -above average income and education; aboriginal families within the Greater Toronto area and outlying communities; and American and European tourist operators.

The Canadian Aboriginal Festival is a $10,000 recipient from the Toronto Arts Council. Its total budget is $1.3 million, $50,000.00 of which is for setting up the booths and stage. Although the total budget has been increased by 45% with respect to 1998, we are recommending an allocation reduction as most of their budget increase is for the artistic component, which is heavily funded by both the Provincial and Federal government, rather than for the market component, which is what this grant has been supporting. This matter has been discussed with the organizers.

Recommendation: To reduce the 1998 allocation to $15,000 as follows: $10,000 to be used for the market component and $5,000 for marketing the event outside Canada, subject to the City's support being acknowledge in all marketing materials.

4.CO-OPERATIVE BAKERY PROJECT

Heritage Skills Development Centre (HSDC), a non-profit organization, established in 1993, to promote the economic self-sufficiency and well-being of immigrant women and youth, is seeking a total of $20,000 to launch a three year project: the Co-operative Bakery Project for Low-Income Women. The targeted participants are low-income immigrant women, mostly of African Canadian origin. The project aims at enabling them to become economically self-sufficient. The 1999 budget for this project is $85,000.

The purpose of the project is to build a women's co-operative making bakery products at home, to be sold at collective events, restaurants and retailers. Management would be provided by the HSDC and project partners. A successful City supported pilot project was conducted last year resulting in some new home businesses. This project is building up on that experience. In a survey of bakery stores conducted by HSDC in Toronto a couple of years ago, it was determined that no stores were selling African bakery products. As the demand for ethnic food is increasing rapidly, HSDC is taking this opportunity to promote new baking products by acting as a broker for immigrant women who are willing to upgrade their skills, adapt themselves to a new culture, and eventually become self-sufficient and entrepreneurial. Although the project is focussed on the African Canadian community, it is open to any resident of Toronto. Women will have an opportunity to acquire practical business management experience by being introduced to business mentors.

Project participants would ensure that products are standardized. Participants will attend production workshops so that they follow identical ways of production. This will be supplemented by an attempt to use similar equipment. The project will begin with ten participants and expand gradually. Initially, only a small line of items will be marketed, more items will be added according to market response. HSDC intends to use the City's Kitchen Incubator of Eastern Avenue from time to time for the production of food items and training. This project would be marketed through the local media, advertising in malls, markets and special ethnic events. Co-operative approaches to marketing will be pursued with the assistance of volunteers and a telephone network that will allow easy access to products.

The project will work as follows: home-based suppliers will supply products for the co-operative business. Each supplier will concentrate on one or two type of products. HSDC will sell the food items to retailers, restaurants, corner stores, special events, community meetings, etc. as well as will deliver take- out orders. HSDC intends to use the EDP grant towards financing the overall project activities, including advertising, staff, recruit prospective participants, identify bakery products to be marketed, hold training/information sessions, inspect home kitchens, purchase equipment, market/sell products and on-going monitoring and evaluation of the project.

Staff are supportive of this type of product development and small business initiative in the food sector, however, some of the proposed activities, such as the training/information sessions about food inspection, handling hygiene, packaging, etc., are currently being supported by the City through its Food Ventures program. In addition, the City operates a Food Incubator, which is currently being under-utilised. There is an opportunity to work with the City to avoid duplication of efforts. We are encouraging HSDC to take advantage of some of the City programs and facilities currently in operation. Therefore, we are recommending that the 1998 level of support be maintained, but directed to those activities that are more likely to contribute to product development and marketing.

Recommendation: To allocate $20,000 to be used as follows: $ 5,000 as seed money to set up the project and purchase equipment and $15,000 for identifying bakery products to be marketed, recruit prospective participants, market/sell products, publicize the project and for on-going monitoring and evaluation of project. The City's support is to be acknowledged in all marketing materials, including the HDSC web site.

5.HERITAGE FASHION DESIGN NETWORK (HFDN)

Heritage Skills Development Centre (HSDC) is requesting a $50,000 grant each for a period of two years to continue the development of the HFDN project, which was launched in 1996 by the Centre. This program would train immigrant women into the latest technology and sewing equipment, would give them the opportunity to work from home, would provide networking opportunities and would facilitate their integration into the Canadian society. The HFDN project would include the establishment of a sewing drop-in centre, a centralized operating and marketing facility and network opportunities both with and outside the community. The total budget of the project is $128,440.00.

Staff met with HSDC Executive Director and other Board members to discuss the eligibility of this project. The City is currently supporting a number of initiatives in the Fashion sector, including the Toronto Fashion Incubator. There are opportunities for HSDC to work together with staff and members of the fashion industry to identify possibilities of enhancing existing programs to include components that would more closely suit the Centre's clients' needs.

Recommendation: Project ineligible for support under the EDP program. Staff to work together with HSDC to find a way to incorporate their programming needs into existing City initiatives.

6.JUNCTION GARDENS BUSINESS IMPROVEMENT AREA (BIA) MARKET

Junction Gardens BIA is requesting $14,757 for its Junction Community Farmers Market to be held on Saturdays from June 12 to October 30, 1999, on Pacific Avenue at Dundas Street West. The market, which started in 1995, as a means of revitalizing the area and supplementing the area's deficiency in fresh and specialty foods, suffered from a business decline due to discontinuous administration. The market caters mainly to the local community, which is made out of a broad racial mix. With the hiring of a new co-ordinator, Junction Gardens BIA expects to raise the market's profile and reach an attendance of 3000 that is double from last year. With only 14 stalls rented so far, they expect to be self-sufficient by 2001 if all 20 stalls are rented.

The market provides an opportunity for local food producers/processors to retail their items and provides a venue for nearby farmers. The area is undergoing a "facelift" under the Façade Improvement Program, Hydro cables are being buried and local businesses are commencing to pick up. During the summer months, the market acts as a catalyst for the area by supplementing local businesses and adding an attraction, which has the potential of bringing in people from other areas in Toronto. This year, the organizers are planning to add entertainment activities to make the market a more attractive place to shop and enjoy the neighbourhood.

This project budget is $70,127.00, 56% of which is funded through the BIA. The requested funds would be used for staffing and entertainment for the market. In 1997, this project received $3,500. Staff are of the view that staffing and entertainment for a seasonal neighbourhood market would not be eligible for funding under the 1999 EDP program as it does not lead to sustainable long term benefits for the City. There is merit, however, to maintain the previous level of support of $3,500 for marketing activities until the EDP program is restructured and criteria are established for this type of initiatives across the city.

Recommendation: To allocate $3,500 for the purpose of marketing the available stalls at the market and maintaining the market profile and attendance with a promotional campaign. The City's support is to be acknowledged in all marketing activities.

7.PARKDALE/ LIBERTY HISTORIC MAP

The Parkdale/Liberty Economic Development Committee (P/LEDC) is requesting $3,772.50 to develop and distribute a map of the Village of Parkdale and the Liberty District. The content of the map is aimed at promoting the numerous amenities found in the Parkdale/Liberty community, including an historic walk, art galleries, restaurants and local services, along with general information on festivals, antique district, Parkdale on the Internet, TTC access information and other valuable information for visitors to the area. The total budget for this project is $15,090.

P/LEDC was founded in late 1996 and is funded through Human Resources Development Canada - Industrial Adjustment Services. The committee was designed as a community-based initiative aimed at restoring the social, economic and environmental health of the Parkdale/Liberty Community. The Committee is comprised of local organizations, business leaders, community leaders, and residents.

The P/LEDC uses its funding to promote economic development in the local community through a number of project initiatives. The purpose of the Historic Map will be to promote and foster local economic development by raising the profile of the Parkdale/Liberty Community among the residents and businesses in both the Parkdale/Liberty area and the GTA. In doing so, local dollars will be circulated within the community and tourist spending will bring in new dollars. The Map will also highlight and capitalize on the dynamic nature of the Liberty District. The expanding multimedia industry in Liberty is a remarkable development, which has attracted many new businesses to the district. The Historic map will document the history and current activities of the area, paying close attention to the enormous potential for further economic growth.

It is expected that once distributed, the map would entice tourists to visit the area and enjoy its amenities. The map would be distributed to the CNE, Tourism Toronto Office, festivals, libraries, schools, BIAs, community groups, retail outlets, politicians, local realtors and the Toronto Real Estate Board and it is expected to attract a broad audience, including local consumers, business owners, entrepreneurs, tourists/visitors and home buyers. It is intended that the Historic Map would be available for distribution at the two community festivals - "Then and Now" and "Artbeat"- as well as the CNE. Support is being sought from local merchants to translate the map into other languages.

Recommendation: To allocate $ 3,772.50 for the printing, promotion and distribution of the Parkdale/Liberty Historical Map. The City's support is to be acknowledged in the Map.

8.RIVERDALE TOURISM MARKETING INITIATIVE

The Riverdale Community Centre, a non-profit project of the Riverdale Community Development Corporation, is seeking $18,785 for their Riverdale Tourism Initiative. This initiative works to ensure that smaller businesses and less affluent communities in Riverdale receive the promotion and community economic development support they need to take advantage of the tourism market's interest in neighbourhoods and their businesses. Joint promotion, destination marketing and product development support can provide them with an opportunity of strengthen their businesses as well as create jobs and prosperity for their community and Toronto. The total budget for this initiative is $98,222.00, allocated to 5 projects: Riverdale Map ($34,286), Riverdale Tourism Web-Site ($6,166), Bed and Breakfast Workshop ($2,755), Historic Riverside Walking Tour Brochure ($8,570), the Leslieville Walking Tour Brochure ($8,570), Art Studio Tour ($25,045) - this project is supported by the Toronto Arts Council and Visual Arts Council- and Toronto's First Baseball Stadium Commemorative Special Event ($14,350.00).

Support for these projects has been solicited from Human Resources Development Canada, Heritage Toronto and local merchants, Business improvement Associations and corporations. The Centre will set up a monitoring and evaluation system to track the effectiveness of their projects. This initiative is in its second year. The goal of this year is to identify and implement promotional tools and strategies to attract tourists and to track results. In its third year, once these products have been identified and tested, the initiative will determine the feasibility of a membership-based marketing organization. Last year, fiscal 1998/1999, the Riverdale Tourism Initiative received $10,000 from the EDP program, helping to launch three projects: the Discover Toronto's Riverdale map, Exploring Toronto's riverside and a Bed and Breakfast workshop. In addition, monies received helped funding developmental work on a variety of tourism-related projects.

This year the Centre is developing evaluation systems that will assist the Centre in determining its overall effectiveness as a small business development organization. These evaluation tools will help to assess the outcomes and impact of its Tourism Initiative and provide a useful framework for other organizations and groups in Toronto. All projects include a revenue-generating component, which is expected to increase over time, as the Initiative becomes self-sufficient. However, no time frame is provided in this application.

Staff discussed the allocation criteria with the Riverdale Community Business Centre Director, as some project components are not eligible under the EDP program. The issue of co-ordinating local tourism initiatives across the city was also discussed. It was understood that for this year, the allocation under this program will be maintained at the 1998 level, that is $ 10,000; that the money will be directed to 3 of the projects: the Riverdale Map, the Historic Riverside Walking Tour Brochure and the Leslieville Walking Tour Brochure; and that the Centre will be invited to participate in the consultation process leading towards the restructuring of this program.

Furthermore, tourism mapping for local areas will be considered in the 1999 program review, as there are efficiencies to be gained by consolidating and harmonizing neighbourhood maps.

Recommendation: To allocate $10,000 as follows: $5,000 for the reprinting and distribution of the Riverdale Map; $2,500 for the reprinting and distribution of the Historic Riverside Walking Tour Brochure; and $2,500 for the printing and distribution of the Historic Leslieville Walking Tour Brochure. The City's support is to be acknowledged in all printed materials.

TABIA

The Toronto Association of Business Improvement Areas (TABIA)'s citywide marketing and promotion campaign is aimed at increasing public awareness of Toronto's BIA marketplaces as great places in which to shop, live and work. The campaign promotes the overall concept of BIA neighbourhood marketplaces while promoting advertising the identity and location of individual BIA's and publicizing individual BIA promotional events and festivals through print and radio advertising, value-added campaign booklets, shopping sprees etc. In 1997, Council of the former City of Toronto approved in principle the continuation of an annual $50,000.00 contribution to the TABIA City-wide marketing promotion until the year 2001, subject to receiving an annual report on the previous year's promotion including an evaluation of the impact of the program and financial statements, $25,000.00 of this total were to be provided from the Economic Development Partnership Program.

TABIA's 1999 budget is $200,000.00. Their advertising and promotion budget is $ 102,200.00.

Recommendation: As directed by the Council of the former City of Toronto, this year's allocation is $25,000.00. This allocation is subject to moneys being used for marketing -advertising and promotion- of this initiative and that the City's support is to be acknowledged in all marketing materials.

TORONTO BIO-TECHNOLOGY BUSINESS INCUBATOR

The Toronto BioTech Business Incubator Advisory Board is requesting $50,000.00 for the creation of a biotechnology business incubator at the currently empty Princess Margaret Hospital site on Sherbourne Street, Toronto. This contribution would be used to immediately provide research and administration facilities for the establishment of new companies involved in the development of new bio-technologies. By encouraging and nurturing new companies growth and investment, this very specialized centre would help realize the full economic potential of Toronto's medical economic community. For the academic community such a centre will be equally valuable; it would help build the economic wealth of the region and provide knowledge-based jobs that would keep our talented scientists here in the city. It would be a place where the academic and business worlds meet and seed the next generation of biomedical enterprises.

The Advisory Board represents a broad cross-section of the biotechnology community in Toronto: University of Toronto, Princess Margaret Hospital, City of Toronto, Industry Canada, BioCatalyst Yorkton, Aird & Berlis, Samuel Lunenfeld Research Institute, Hospital for Sick Children, Ministry of Energy Science and Technology, Human Resources Development Canada and Skye Pharmatech Inc. The consortium has already secured seed financing and has attracted the interest from government and financial institutions.

Health care is one of the fastest growing economic sectors in the world and this is certainly the case in the city of Toronto which is ranked fourth (4th) in North America as a research community. The absence of a dedicated biotechnology incubator facility appears to be the most important factor in hindering the expansion of the biomedical industry in Toronto. While Toronto lies at the heart of one of the largest centres of biomedical and biotechnology activity in North America, Toronto's rate of growth has fallen behind other cites. It is clear that the presence of incubator facilities in thriving biotech communities such as Vancouver and Montreal has provided a powerful stimulant to the local economy by nurturing companies from start up to commercial life. Biotechnology incubators provide a mixture of specialized equipment and facilities, office space, business support services and entrepreneurial assistance at a cost affordable to emerging companies.

A new facility would be the ideal venue for this initiative; however, at this point this is not financially feasible. With its 500,000 square feet, 40,000 square feet of which, contain several functional laboratories and office space, the Princess Margaret Hospital offers a viable short term alternative. The biotech business incubator would occupy the 6th and 7th laboratory floors. Negotiations are on going with the Ontario Realty Corporation (ORC) who owns and manage the old PMH building on behalf of the Government of Ontario to implement this project.

In 1998, the Advisory Board received $25,000.00 from TEDCO and $20,000.00 from HRDC. Additional funding is being sought. The total budget for this initiative is $600,000.00, 50% of which is to cover the upgrading of the facility and initial operating costs. The EDP program funds would help to seed this important initiative as well as to leverage additional public and private funding.

Recommendations: To allocate $50,000, subject to applicant leveraging sufficient funds to launch this initiative by September 4, 1999. These funds will be held for this purpose until that time.

11.TORONTO FESTIVAL ALLIANCE

The Toronto Festival Alliance is requesting $20,000 to continue the organization of an administrative structure amalgamating festivals within the Toronto area. The goal of the Festival Alliance is to become a central communication source that represents and promotes all Toronto based festivals both locally and world wide through tourism marketing and promotion. This initiative is still in its first year. In recommending a $20,000 grant last year, staff acknowledged the importance of such an organization as an opportunity to make festivals operate more efficiently and effectively. In supporting this initiative, it was also understood that corporate sponsorship and membership dues would supplement funding in subsequent years.

Future projects would include: production of an all-inclusive brochure, establishing an 800 number, identifying collective marketing strategies, providing co-operative advertising opportunities, setting up a research department providing technical assistance and knowledge, hosting fund-raisers, supporting charities, initiating economic impact and marketing surveys and offering literature and seminars on essential festival requirements such as sponsorship development, political lobbying and other projects yet to become identified.

The total budget for this initiative is $70,000.00, 78% of which is for staffing and administrative expenses. No private or public funding has been secured to date. As part of its ongoing industry consultation, the Festival Alliance has submitted a funding request to support current programming initiatives. It is anticipated that the membership will have completed their plans and budgets for additional programming elements over the summer, and has requested the opportunity to submit a second application for support in the Fall round.

Recommendations: To reduce the 1999 allocation to $10,000.00, at this time. Client will be eligible to apply for additional funding up to a maximum of $10,000 in the September round of applications, subject to additional programming needs and meeting the program criteria.

12.TORONTO INTERNATIONAL FILM FESTIVAL

The Toronto International Film Festival Group is seeking to renew its $50,000.00 grant under the EDP program, for the 5th time, to support four specific components of the Toronto International Film Festival:

a)Industry Centre ($9,000.00), servicing 4,500 industry professionals at Canada's largest business conference for the film industry: the Industry Centre is essential to attracting the key international film buyers and journalists that anchor the business and industrial services side of the Festival;

b)Tourism Marketing Initiative ($4,000.00), targeted at increasing room night bookings by outside Toronto consumers and building Toronto's profile as both a cultural and film industry destination: this initiative has increased the room nights bookings from 4,000 in 1995 to over 12000:

c)Nathan Phillip Square Screening ($22,000.00), offering a free public screening on the Square attended by Torontonians and visitors alike.

d)Toronto City Award ($15,000.00): matched by a corporate sponsor - City TV-, a $25,000 award is presented annually to the best Canadian feature film at the Toronto Festival. Traditionally, the winning filmmaker uses the cash Award to finance its next production.

The total budget for the Festival, who is a $181,330 Toronto Arts Council recipient, is $ 7,2 million, approximately 20% of which is used for the 4 components described above. The Toronto International Film Festival is one of the world's most important film festivals both from a film industry and local entertainment and tourism perspectives. The direct economic impact of this festival, along with Cinemateque Ontario (described below), is estimated at 30 million dollars with a direct tourism expenditure impact of 7.5 million and media value on Toronto tourism and the City's film industry of 3.3million dollars. This event creates 462 person years of employment.

Recording over 250,000 admissions, the ten-day festival presents 400 films to the general public as well as 300 private screenings for film buyers and journalists. The films represent fifty different countries and constitute the world's largest showcase of Canadian film. In 1997, the Film Festival Group was awarded the 1997 Tourism Business of the year Award by Toronto Tourism Awards group. The importance of this event has already been recognized by Council, who has endorsed a steady support level of $50,000.00 under this program for the past five years.

Recommendation: To allocate $50,000.00 as follows: $9,000.00 for the Industry Centre; $ 4,000.00 for the Tourism Marketing Initiative; $ 22,000.00 for the Nathan Phillips Square Screening; and $ 15,000.00 for the Toronto City Award. The City's sponsorship is to be acknowledged as appropriate.

13.TORONTO INTERNATIONAL FILM FESTIVAL GROUP - CINEMATEQUE ONTARIO

The Toronto International Film Festival Group is requesting that the City renew its support of $25,000 for the 5th time, for the Cinematheque Ontario's Film Reference Library. Established in 1990 as a research and development arm of the City's film infrastructure, Cinematheque Ontario is a division of the Toronto International Film Festival Group. Its total budget is $ 2.5 million, while the budget for the library is $ 368,400.00. Cinematheque Ontario receives $ 25,000.00 from the Toronto Arts Council.

The library provides the City with a direct and cost-effective solution to preserving its heritage and servicing its film industry. The City's Film and Television Office deposits its archival material in the library where it is accessed by every fact of the film industry, including screenwriters, location scouts and distributors. Funding of this project was intended to be a temporary measure that ensured Cinemateque's survival during a period when other sources of public funding disappeared in the mid 1990s. Last year, however, Council renewed its full support to this project in view of the uncertainty about the availability of other funding sources.

The restructuring of the EDP program will address the issue of funding for on-going projects such as this and the Toronto International Film Festival.

Recommendation:To allocate $25,000 for the Film Reference Library and to encourage the Toronto Film Festival Group to leverage additional private sponsorships in support of this initiative, aiming at self-sufficiency in the longer term.

14.TORONTO WORLD WIDE SHORT FILM FESTIVAL

The Toronto Worldwide Short Film Festival, a 5th year applicant to the EDP program, is requesting that the City renew its support of $20,000. The purpose of this one-week Festival held in June is to connect an international cast of short filmmakers to film buyers, distributors and audiences. The event is comprised of a festival for short films, a film market -Marketplace-, short film workshops and an awards program that recognizes best "shorts" in a number of different categories. The festival has both a business and entertainment component that includes both the viewing and also the buying and selling of short films. The Festival hopes to focus on increasing the international attendees for the marketplace as this helps Canadian filmmakers get their films sold and programmed at other festivals. As the market place aspect of the Festival becomes more significant, more networks come to pick up short films for broadcasting.

The Festival's 1999 total budget is $ 272,500.00, approximately $57,000.00 or 20% out of which is for the marketplace. Like the Toronto International Film Festival, this Festival would be subject to a 50% reduction from last year's allocation according with the phasing out criteria of the EDP program. In recognition of the positive effect of this event on the Toronto film industry, Council has been supporting this initiative by granting $ 20,000 every year since 1995. The future of this event's support under this program will be addressed as the program is restructured.

Recommendation: To allocate $20,000.00 as follows: $14,000.00 towards the marketplace and

$ 6,000.00 towards marketing the Festival outside Toronto. The City's sponsorship is to be acknowledged in all promotion materials.

15.WOMEN IN FILM AND TELEVISION MENTOR/INTERNSHIP PROGRAM

Women in Film and Television (WIFT) is requesting $8,000.00 for the 2nd time to continue with its mentor/internship program. Founded in 1984, WIFT is a non-profit organization helping women in the film and television industries build, advance and sustain their careers locally and internationally. This initiative provides women with an opportunity at various levels of the film and television industry to gain experience and knowledge under the guidance of more senior professionals. Program outcome includes enhanced networking and entrepreneurial skills, and greater career opportunities for women en the creative, business and technical areas of film and television production. It is expected that once graduated from this program, women will either find full time employment or be self-employed with potential of creating new jobs.

In 1998, this program achieved 18 matches, 13 of them were completed where both mentor and protégé felt that they had each achieved the end results they set out for themselves. Three of the protégés found permanent employment. This project would be self-sufficient in 3 more years.

The total budget for this project is $ 32,420.00, which is identical to the 1998 budget. This reflects limited effort to either increase self-sufficiency or leverage additional funding. The EDP program requires that all other sources of support for the project must have been thoroughly investigated, including funding by other levels of government and corporate sponsors. Staff have been advised that this project is eligible under the Ontario Film Development Corporation (OFDC) Partnerships in Training program, which granted $10,000.00 in 1998. An application has been filed for 1999, and it is currently under review. No other applications are on record.

Recommendation: To allocate $8,000.00 subject applicant leveraging funding up to $24,420.00 by September 4, 1999. Grant money will be held for this purpose until that date.

16.761 COMMUNITY DEVELOPMENT CORPORATION

At its meeting of April 13, 14 and 15, 1999, Council directed that funding in the amount of $ 83,750.00 be provided to the 761 Community Development Corporation (761 CDC) from the following grant programs: Economic Development Partnership, Homeless Initiatives Fund, Community Services Grants Programs, and the grants contingency, once the 1999 Operating budget has been approved and that the recommended funding be administered by the Shelter, Housing and Support Division of the Community and Neighbourhood Services Department.

It was agreed that this Division would contribute with $ 10,000.00 from the EDP program, while the remainder would be contributed by the other agencies. In accordance with the guidelines and timing of this program, 761 Community Development Corporation submitted a formal application for $10,000.00 so that it could be reviewed in time for June's Council meeting. The Community and Neighbourhood Services Department will submit a separate report on the full implementation of Council resolution.

761 CDC is an incorporated non-profit community organization with a mandate to work with and for people who have personal experience of poverty to create employment opportunities through community economic development (CED). CED refers to initiatives started by a community group to enable poor and unemployed people to participate in their community and achieve greater economic independence. The management style features participatory decision-making and fosters leadership; social isolation is reduced and participants achieve the benefits of increased self-esteem and the ability to take more ownership of their lives. Community businesses are successful because they pay careful attention to building community, developing commitment, forming supportive networks, organizing peer training and support, and finding effective partners.

The intent of 761 CDC is to act as critical infrastructure to assist with organizing and nurturing new opportunities for CED that respond to the employment needs of people who are marginalized in the existing social economy of Toronto.

Recommendations: To allocate $ 10,000,00 to this initiative.

 

   
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