CITY CLERK
Clause embodied in Report No. 12 of the North York Community Council, as
amended by the Council of the City of Toronto at its meeting held on November
25, 26 and 27, 1998.
2
Sign By-law Variance Request -
First Floor Wall Signage and Roof Level Signage -
Trimark Trust and Steel Art Signs - 5140 Yonge Street -
North York Centre
(City Council on November 25, 26 and 27, 1998, amended this Clause by striking out and
referring back to the North York Community Council, that portion of the Clause pertaining to
the sign on the south side of 5140 Yonge Street which faces onto Mel Lastman Square.)
(City Council on October 28, 1998, deferred this Clause to the next regular meeting to be held
on November 25, 1998.)
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(Clause 2 of Report No. 11 of the North York Community Council)
The North York Community Council recommends that:
(1)the three signs proposed for the first floor of 5140 Yonge Street (east elevation) be
approved;
(2)two signs on the north and south side of 5140 Yonge Street be approved;
(3)the size of the south facing sign be amended to 30 feet long by 4'10" in height; and
(4)the illumination be such that it not disturb residents of the existing condominiums or
those condominiums presently under construction.
The North York Community Council reports for the information of Council having requested
the Commissioner of Urban Planning and Development to develop a criteria for the
illumination of signs as part of the review of the Sign By-law currently under way.
The North York Community Council submits the following report (October 2, 1998)
from the Director and Deputy Chief Building Official:
Purpose:
Evaluate and make recommendations concerning a request by Ms. Filo Costa, Project
Manager for Trimark Trust, for a variance from the Sign By-law to permit the erection of four
wall signs, one on the south and three on the east elevation of the first floor of 5140 Yonge St.
(See attached drawings). The sign facing south will be an illuminated sign 90 feet long by 4
feet in height, for an area of 360 square feet. The signs facing east will consist of one
illuminated 30 foot by 4 foot sign with an area of 120 square feet, and two non illuminated
signs over the entrance doors each 10 feet by 2 feet 4 inches in width with an area of
approximately 23 square feet. The total area of signage on the east side is proposed to be 160
square feet.
Recommendation:
It is recommended that:
(1)the request for a minor variance from the sign by-law be approved.
Council Reference/Background/History:
The building is located in an O3 zone and the sign by-law limits the area of wall signage in
such zones to an aggregate area of 161.5 square feet. A site specific by-law number 28421
permits commercial uses in that zone and it would follow that the provisions of Section
5.2.3.1 of the Sign By-law for wall signage in a commercial zone should be applied. Section
5.2.3.1 of the Sign By-law would permit a cumulative sign area 20 percent of the wall area
visible from any direction for the first storey, for a sign area of 530 square feet. The proposed
signage of 360 square feet on the south elevation, and 160 square on the east elevation would
comply if the requirements of the sign by-law in a commercial zone are applied, and a
variance would not have been required.
The Ward Councillors have been notified of this request and have been provided with a copy
of the report and attached plans.
Conclusions:
It is the opinion of this department that the proposed signs would not have a negative impact
on the surrounding area and that the intent of the sign by-law would not be compromised by
the erection of these signs. As a condition of the issuance of a sign permit, however, we would
request the approval of the Director of Civic Projects to assure that any specific limitations
put forth in the Development Agreement have been complied with.
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(A copy of the plans and drawings referred to in the foregoing report is on file in the office of
the City Clerk, North York Civic Centre.)
Ms. Filo Costa, Project Manager, Trimark Trust, appeared before the North York Community
Council in connection with the foregoing matter.
The North York Community Council also submits the following report (October 2, 1998)
from the Director and Deputy Chief Building Official:
Purpose:
Evaluate and make recommendations concerning a request by Gene Mordaunt of Steel Art
Signs, for a variance from the sign by-law to permit the erection of two wall signs, of identical
size, to be placed at the 24th storey level on the south and north elevations of the APetro
Canada Building@ located at the south west corner of Yonge Street and Park Home Avenue.
Recommendation:
It is recommended that:
(1)the request for a minor variance from the sign by-law be approved.
Council Reference/Background/History:
Gene Mordaunt of Steel Art Signs is requesting permission to erect two wall signs on the
north and south wall faces of the top storey of the building. One sign will be placed flush to
the top of the parapet at the 24th floor on the south elevation and the other flush to the top of
the parapet on the north elevation. Both signs have an area of 544.5 square feet.
The building is located in an O3 zone and the sign by-law limits the area of wall signage in
such zones to an aggregate area of 161.5 square feet. A site specific by-law number 28421
permits commercial uses in that zone and it would follow that the provisions of Section
5.2.3.1 of the Sign By-law for wall signage in a commercial zone should be applied. Section
5.2.3.1. of the sign by-law would permit a cumulative sign area per storey of 15 percent of the
wall area visible from any direction, for signage on storeys other than the first storey, with a
sign area of 653.25 square feet. The proposed signage on both elevation would comply if the
requirements of the sign by-law in a commercial zone are applied, and a variance would not
have been required.
The Ward Councillors have been notified of this request and have been provided with a copy
of the report and attached plans.
Conclusions:
It is the opinion of this department that the proposed signs would not have a negative impact
on the surrounding area and that the intent of the sign by-law would not be compromised by
the erection of these signs. As a condition of the issuance of a sign permit, however, we would
request the approval of the Director of Civic Projects to assure that any specific limitations
put forth in the Development Agreement have been complied with.
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(A copy of the plans referred to in the foregoing report is on file in the office of the City
Clerk, North York Civic Centre.)
A.Councillor Filion, North York Centre, moved that:
(1)the three signs on the first floor of 5140 Yonge Street (east elevation) be approved;
(2)(i)the two signs on the north and south side of 5140 Yonge Street be approved; and
(ii)the approval of the two signs on the north and south side of 5140 Yonge Street be for a
period of two years;
(3)the illumination be such that it not disturb residents of the existing condominiums or those
presently under construction; and
(4)the sign on Mel Lastman Square not be approved but that Trimark Trust be permitted to
erect a temporary sign for one week prior to and one week after its opening in 1998.
B.Councillor Gardner, North York Centre, moved that the size of the south facing sign on
5140 Yonge Street be amended to 30 feet long by 4'10" in height.
A recorded vote on part (1) of motion A. by Councillor Filion, North York Centre, was as
follows:
FOR:Councillors Mammoliti, Sgro, Li Preti, Feldman, Flint, Gardner, Chong, Shiner, King
AGAINST:Councillors Augimeri, Berger, Filion
ABSENT:Councillors Moscoe, Minnan-Wong
Carried
A recorded vote on part (2)(ii) of motion A. by Councillor Filion, North York Centre, was as
follows:
FOR:Councillors Mammoliti, Li Preti, Augimeri, Chong, Filion
AGAINST:Councillors Sgro, Feldman, Berger, Flint, Gardner, Shiner, King
ABSENT:Councillors Moscoe, Minnan-Wong
Part (2)(ii) of motion A. by Councillor Filion, North York Centre, was declared by the Chair
to be lost.
A recorded vote on part (4) of motion A. by Councillor Filion, North York Centre, was as
follows:
FOR:Councillors Mammoliti, Li Preti, Augimeri, Flint, Filion, King
AGAINST:Councillors Sgro, Feldman, Berger, Gardner, Chong, Shiner
ABSENT:Councillors Moscoe, Minnan-Wong
Part (4) of motion A. by Councillor Filion, North York Centre, was declared by the Chair to
be lost on a tie vote.
A recorded vote on motion B. by Councillor Gardner, North York Centre, was as follows:
FOR:Councillors Sgro, Feldman, Berger, Gardner, Chong, Shiner, King
AGAINST:Councillors Mammoliti, Li Preti, Augimeri, Flint, Filion
ABSENT:Councillors Moscoe, Minnan-Wong
Carried
