May 14, 1999
To:Toronto Community Council
From:Commissioner of Urban Planning and Development Services
Subject:23 Spadina Avenue, Application No. 999038: Request for approval of a variance
from Chapter 297, Signs, of the former City of Toronto Municipal Code, upon application by
Concord Adex Developments Corp., 23 Spadina Avenue, Toronto, Ontario M5V 3M5. (Ward
24 - Downtown)
To review and make recommendations respecting an application for a variance to permit an
undefined sign type at 23 Spadina Avenue.
It is recommended that:
1.City Council approve Application No. 999038 respecting a minor variance from Chapter
297, Signs, of the former City of Toronto Municipal Code to permit the proposed three
2.The applicant be advised, upon approval of Application No. 999038, of the requirement to
obtain the necessary permits from the Commissioner of Urban Planning and Development
The property is located with the block bounded by Spadina Avenue, Bremner Boulevard,
Navy Wharf Court and Blue Jays Way within a mixed-use (commercial-residential) district.
The applicant is requesting permission to install signage on the west and east elevations of the
building (see Figures 2 and 3). The proposed signage will identify the building as a sales
office for condominium projects to be located within the Railway Lands Central and West.
The proposed signs have dimensions as follows:
-overall length of 18.3 m (60 ft.) and a height of 0.88 m (34.6 in.)
-overall length of 13.04 m (42 ft. 9.3 in) and a height of 0.6 m (13 in.)
The signs do not comply with Chapter 297 of the Municipal Code in the following ways:
1.the proposed signs do not fit within any of the current definitions of sign types; and
2.as the proposed signs are not defined and as the site is within the defined area of
expressway corridors and waterfront such an undefined sign type is not permitted, although
various types of signage are permitted.
The site is situated at the intersection of Bremner Boulevard with Spadina Avenue to the west
of SkyDome in the heart of the Railway Lands development area owned by Concord Adex
Developments Corp. The signs would consist of individual cut-out lettering with neon
backlighting. The lettering would be located above a "brise soleil" (or open sun screen) which
acts as a cornice below the roof line and above the eastern doorway access from the parking
lot located at the rear of the building.
In my opinion the proposed signage would modestly identify the function of the building,
while maintaining its significance as the new sales centre for the first phase of residential
development within the Railway Lands. I am recommending approval of this application, as I
find the variances requested to be minor and within the general intent and purpose of the sign
provisions of the Municipal Code.
Contact Name:Angus Cranston
Telephone: (416) 392-0425
Fax: (416) 392-1330
Director, Community Planning, South District