Businesses can apply for an outdoor marketing display to showcase merchandise on the sidewalk in front of their business. The merchandise sold inside and outside must be the same.

Individuals, partnerships and corporations.

Apply in person at the Municipal Licensing and Standards’ Etobicoke/York District Office at the Etobicoke Civic Centre, 399 The West Mall, North Block, 3rd Floor

If the applicant is an agent of the business owner, a letter signed by the owner, authorizing the agent to act on the owner’s behalf is required.

Application Form

A completed Application for Marketing Agreement.

Up-to-date Plan or Survey

One copy of an up-to-date plan or survey, as well as a site plan showing the location of the proposed display area in relation to the City’s street line, sidewalk, utility poles, fire hydrants, trees, etc.

Prior to preparing your site plan, please review the minimum requirements you must comply with as your plan must reflect these requirements.

Construction or digging is not permitted within the City road allowance until Transportation Services has granted approval.

Detailed Drawings

Detailed drawings are required if you are proposing a temporary marketing enclosure (i.e. awning and/or display stand).

Insurance

Provide a Certificate of Insurance evidencing a third party bodily injury and property damage insurance in an amount of $2,000,000. The City of Toronto must be added as an additional insured party under the policy.

The application fee for outdoor marketing is non-refundable, and dependent on the location of your business. Cheques should be made payable to the Treasurer, City of Toronto.

Etobicoke: $96.00

York: $250.00

Additional Fees

An additional fee for the permit is required once the application has been approved, and must be paid on an annual basis.

$11 per square metre, plus HST in Etobicoke

$5.50 per square metre, plus HST, plus $25 administration fee in York

Awning: $5.50 per square metre, plus HST

  • No outdoor display of merchandise shall be located closer than a minimum of 2.1 metres to the curb of any road.  The City may impose a greater setback
  • Any outdoor display of foodstuffs will be raised at least 0.6 metres above the level of the sidewalk.
  • Only temporary structures as approved, and used in connection with the outdoor display of merchandise shall be permitted.
  • Display surface shall be paved and maintained in good repair and kept clean at all times.
  • Any outdoor display on merchandise along the flankage of a corner property adjacent to land designated residential by the applicable Zoning Bylaw shall be set back a minimum of 3.0 metres from the nearest boundary of the land designated residential.
  • No outdoor display of merchandise at any time during the period from April 1 to November 30 of any year, shall be located so as to leave less than 1.2 metres continuous width of any sidewalk, measured from the curb edge of the sidewalk, unobstructed.
  • No outdoor display of merchandise at any time during the period from December 1 to March 31 of any year, shall be located so as to leave less than 1.8 metres continuous width of any sidewalk, measured from the curb edge of the sidewalk, unobstructed.
  • Must comply with the terms of your agreement with the City and any additional conditions that the City may impose from time to time.

The application process will take a minimum of 12 weeks.

  • The application is circulated to city divisions and utility companies for comment.
  • A report is drafted and the application is considered by Community Council.

Should the Application be Approved:

  • Applicant must enter into encroachment agreement with the City.
  • Additional legal fees may be charged.
  • Pay an annual fee to the City for the use of road allowance and comply with any conditions the City may impose.
  • Obtain a construction/street occupation permit prior to the start of any construction.
  • Temporary marketing enclosures are only permissible starting April 1st and must be removed including all of its components no later than November 1st of each year.