Taste of Success: Navigating the World of Food Business

October 30, 8:30 a.m. to 4 p.m.

Experience Toronto’s signature event for small business owners and entrepreneurs. This year’s Small Business Forum takes place at Meridian Hall and focuses on the food and beverage industry. The event features:

  • Keynote speakers and panel discussions with food industry experts
  • A pitch competition for food business owners and entrepreneurs
  • Speed mentorship sessions where food-business experts and entrepreneurs share insights and answer your questions
  • Trade show that features leading small business services and goods providers

Admission is free and registration is required.

Register Now

Tara Tomulka, Founder, Rawcology

10 a.m. Onstage

Gain valuable insights from Tara Tomulka, a nutritionist and founder of Rawcology, a family-owned snack food manufacturer offering organic, low-sugar and allergy-friendly snacks sold at more than 1500 locations, including Loblaws, Sobeys and Farm Boy.

Tomulka trained at the Institute of Holistic Nutrition and taught George Brown College’s Raw Vegan Food course and Vegetarian Culinary Arts program. She holds a Bachelor of Commerce degree from McGill University and a Master of Communication Management degree from the University of Southern California.

Location: Main Level

Welcome & Announcements

9:45 a.m.

Join the City of Toronto in opening the Small Business Forum 2024 with welcoming remarks and announcements.

Keynote

10 a.m.

Enjoy the keynote by Tara Tomulka, Founder of Rawcology.

Morning Remarks

10:25 a.m.

Join dignitaries and special guests to get the latest updates and announcements about the Toronto and Ontario food sector.

Speaker: The Honourable Nina Tangri, Associate Minister of Small Business

Navigating Growth: Expanding Your Food Business

10:55 a.m.

Explore the strategies, challenges and considerations involved in scaling up and expanding a small food business.

Moderator: Judy Wong, Program Advisor, YSpace, York University

Panellists:

  • Sheri Evans, Local Development Manager, Ontario Sourcing, Sobey’s
  • Andrea Grand, Co-Founder, Barbet
  • Serene Martin, Director, National Marketing & Business Development, Tree of Life Canada

Spotlight on Women4ClimateTO

11:25 a.m.

Calling all emerging women climate leaders and entrepreneurs in the food industry. Learn how the City of Toronto’s Women4ClimateTO Mentorship Program can provide networking, mentorship, collaborative learning and up to $30,000 in financial support to help you advance your climate initiative in areas such as food security, green roofs, deep energy retrofits, waste diversion and more. Hear about past participant successes and how to apply for the next program cycle at the Live Green Toronto booth. Online applications open on October 30.

Staying Ahead of the Curve: Gastronomic Trends & Food Innovations

11:30 a.m.

Find out what’s stirring in the food industry as panellists explore the latest research and emerging trends. This discussion covers planet-friendly products, innovative production methods and cutting-edge technology. Learn from experts about the advancements shaping the future of food.

Moderator: Tara Tomulka, Founder & CEO, Rawcology

Panellists:

  • Richa Gupta, Vice-President, Canadian Food Innovation Network
  • Stella Antonio, General Manager, Incubator Kitchen, Venturepark Labs
  • Jessica K. Phulchand, Food Entrepreneur & PhD Candidate, Food Research Lab, Department of Chemistry and Biology, Toronto Metropolitan University

Break

Noon to 1 p.m.

Snacks and drinks are available for purchase from 11:30 a.m. to 2:30 p.m. at concessions on the Main and Mezzanine Levels of Meridian Hall.

Afternoon Remarks from Special Guests

1 p.m.

Return to the stage for a lively afternoon session.

Pitch Competition: Toronto’s Next Great Packaged Food Business

1:20 p.m.

Unpack the excitement as six founders of Toronto’s up-and-coming consumer-packaged goods food (CPG) businesses pitch their business ideas to a food expert jury. Each entrepreneur will compete to win exciting prizes, including the chance for $5,000 grant funding as part of the next Starter Company Plus Food Entrepreneurship cohort, a booth at the 2025 Restaurants Canada Show and more.

Get ready to be wowed by the next generation of CPG food industry visionaries.

Introducer: Andrea Hazel, M.P.P.

Finalists:

Judges:

  • Sheri Evans, Local Development Specialist, Ontario Sourcing, Sobey’s
  • Jess Mantell, Co-Founder, Abokichi Inc.
  • Michael Wolfson, President, MSW Foods Consulting
  • Daniela Tixi, Vice President of Entrepreneur Relations, Keiretsu Forum Canada

Beyond Brick & Mortar: Building Food Businesses Online & at Home

2:10 p.m.

Uncover innovative new ways to run your food business with this informative panel discussion that explores how to establish a food business both at home and online. From regulatory requirements and food safety to sourcing certified commercial kitchens and scaling up, this panel provides food entrepreneurs with the ultimate tips for success.

Moderator: Michelle Kienitz Henderson, Manager, Business Development, George Brown College’s Food Innovation & Research Studio (FIRSt)

Panellists:

Public Markets x marketcityTO

2:45 p.m.

Learn about how marketcityTO can help get your food business into one of more than 130 diverse public markets in Toronto. From neighbourhood-based community markets to farmers’ markets and bazaars, there is so much to learn about this initiative and the City of Toronto’s Public Markets Action Plan.

Speaker: Marina Queirolo, Founder, marketcityTO

Sources & Resources: Funding for Food Businesses

3:05 p.m.

Learn about the diverse funding options available for food businesses, from bank loans to venture capital. Experts share insights on accessing capital, navigating funding opportunities and maximizing financial resources for sustainable growth.

Moderator: Eric Wood, Food Entrepreneurship Consultant; Director of Growth and Partnership, Branding & Buzzing; Former Head of Partnerships, Venturepark Labs

Panellists:

  • Daniela Tixi, Vice President of Entrepreneur Relations, Keiretsu Forum Canada
  • Mandeep Singh Rehal, Director of Business Development, Ontario Centre of Innovation
  • Ron Smith, Vice President, Agricultural Banking, Southwestern Ontario, Desjardins

Pitch Winners’ Ceremony & Closing Remarks

3:45 p.m.

Find out who won Toronto’s Next Great Packaged Food Business pitch competition at this highly anticipated announcement, which concludes this year’s Small Business Forum.

Location: Lower Level

Get answers to your burning questions from knowledgeable experts in a wide range of topics. Browse the mentors by topic below.

Financing for Food Business

10:30 to 11:35 a.m. Shantae Cunningham, Owner, Cobella Financial

11:40 a.m. to 12:45 p.m. Michael Yasny, President, Money Consultants Ltd.

1:45 to 2:50 p.m. Fayza Abdallaoui, Founder, Prosperities Inc.

2:55 to 4 p.m. Joanna Brzozowska, Senior Account Manager, Agricultural Banking, Southwestern Ontario, Desjardins

Licensing for Toronto Food Business

10:30 a.m. to 12:45 p.m. & 1:45 to 4 p.m. Kevin Lurkhur & Andrea Di Matteo, Managers, Business Licensing & Regulatory Services, Municipal Licensing & Standards, City of Toronto

Public Health Regulations for Toronto Food Businesses

10:30 a.m. to 12:45 p.m.1:45 to 4 p.m. Rajesh Benny and staff, Toronto Public Health, City of Toronto

Mobile Food Business mentors

10:30 to 11:35 a.m. Mary Freij, Founder, Mazeh Catering

11:40 a.m. to 12:45 p.m. Jana Ray, Executive Director, Food Trucks Association of Canada

1:45 to 2:50 p.m. Mackenzie Peck, Project Lead, Food Trucks Association of Canada

2:55 to 4 p.m. Jason Lambert, Operations Manager, Food Trucks Association of Canada

Food Brokers, Distributors & Importers

10:30 a.m. to 12:45 p.m. Michael Wolfson, Food and Beverage Sector Specialist

1:45 to 4 p.m. Richard Baker, President and Founder, Food Distribution Guy

Diversifying Food Supply

10:30 to 11:35 a.m. Prince Kumar, Chief Executive Partner, StraNexus Inc.

11:40 a.m. to 12:45 p.m. BK Sethi, President, B K Sethi Marketing Ltd.

1:45 to 2:50 p.m. Janel Matheson, VP, Jonluca Neal

2:55 to 4 p.m. Sarah Sekalala, Owner, Siika Foods

Resilience & Work-Life Balance for Food Business

10:30 to 11:35 a.m. Kellina Powell, Founder, Kellina Empowerment Inc.

11:40 a.m. to 12:45 p.m. Dana Daniels, Founder & CEO, Blue Sky Learning

1:45 to 2:50 p.m. Celia Lopez, Founder, Placemade

2:55 to 4 p.m. Laura Jackson, Owner, Paradigm Joy

Marketing for Food Business

10:30 to 11:35 a.m. Kerry Harris, Founder, ReBoot Consulting Group

11:40 a.m. to 12:45 p.m. Minoo Mahdavian, Content Creator, MinooMakesStuff

1:45 to 2:50 p.m. Kabir Chaudhry, VP of Marketing, BizSold

2:55 to 4 p.m. Danielle Wintrip, Founder, Wintrip Communications

Retail Channels for Food Products

10:30 a.m. to 12:45 p.m. Veniese George, Founder, YAWDI’S

1:45 to 2:50 p.m. Michael Mosuwaifo, Owner, House of Tigernut

2:55 to 4 p.m. Maria Albanese, Co-Founder, Siip Broth

Digital Solutions for Food Businesses

10:30 to 11:35 a.m. Alexandra Moore, CEO & Lead Strategist, Coach House Marketing Inc.

11:40 a.m. to 12:45 p.m. Zavosh Zaboliyan, Serial Entrepreneur and Investor

1:45 to 2:50 p.m. Angad Sandhu, CEO, Stylite Consultancy

2:55 to 4 p.m. Nowrid Amin, TEDx Speaker & Entrepreneur

Food & Beverage Innovation Spaces

10:30 to 11:35 a.m. Susan Ng, IRCC W2W Program Manager, Newcomer Kitchen

11:40 a.m. to 12:45 p.m. Bookie Adekanye, Agrifood Program Officer, YSpace, York University

1:45 to 2:50 p.m. Stella Antonio, General Manager, Venturepark Labs

2:55 to 4 p.m. Marie Fitrion, Project Manager, Foodpreneur Lab

Sustainable Agriculture

10:30 to 11:35 a.m. Ryan Lee, Founder, Chachalate

11:40 a.m. to 12:45 p.m. Audrey McDonald, Owner, The Greenhouse Eatery

1:45 to 4 p.m. Rhonda Teitel-Payne, Coordinator, Toronto Urban Growers

    Lead Sponsors

    Black and white logo of Desjardins
    A black and white logo reading "Interac" with a hand icon below it.

    Funder

    Ontario government logo

    Event Sponsor

    Logo of Live Green Toronto