May 22, 1998
To:Chairman and Members
North York Community Council
From:Mr. E.Y. Uzumeri P.Eng.
Executive Director and Chief Building Official
Subject:Wall Signage at 5140 Yonge Street
Evaluate and make recommendations concerning a request by Ms. Filo Costa, of Pride Signs Ltd., for a variance from the
sign by-law to permit the erection of two wall signs to be placed at the 24th storey level on the south and east elevations of
the APetro Canada Building@ located at the south west corner of Yonge Street and Park Home Avenue.
It is recommended that:
(1)The request be considered for approval by Council in light of the variances, prohibitions and conditions alluded to
In a letter dated April 27, 1998, Filo Costa, of Pride Signs Ltd., is requesting permission to erect two wall signs having a
sign area of 960 square feet each. The two signs are to be erected on the east and south wall faces of the top storey of the
building. One sign will be placed flush to the top of the parapet at the 24th floor on the south elevation and the other flush to
the top of the parapet on the east elevation.
The building is located in an O3 zone and the sign by-law limits the area of wall signage in such zones to an aggregate area
of 161.5 square feet. A site specific by-law number 28421 permits commercial uses in that zone and it would follow that
the provisions for wall signage in a commercial zone aught to be applied in this instance. As such section 188.8.131.52. of the
sign by-law would permit a cumulative sign area per storey of 15% of the wall area visible from any direction thus
increasing the permitted sign area to approximately 532 square feet. Even at this increased permitted area the proposed
signs will contravene the sign bylaw.
If the wall area of the top two storeys were taken into consideration the proposed signs would meet the percentage criteria
applied to wall signs in a commercial zone.
As the City owns the underlying lands, a Development Agreement exists with some additional prohibitions on signage for
the Civic Centre that must be cleared by the Director of Civic Projects.
The applicant contends that similar signage has already been granted to both Belair Direct and The Xerox Corporation on
buildings located further north on Yonge Street and that the signage would not be onerous due to the proposed height above
It is the opinion of this department that the proposed signs would not have a negative impact on the surrounding area and
that the intent of the sign by-law would not be compromised by the erection of these signs, provided that no signage is
permitted on the storey directly below. As we are not cognizant of specific limitations put fourth in the Development
Agreement and have not yet been assured by the Director of Civic Projects that such conditions have been met, we ask that
Council take this into consideration in its deliberations on this matter.
E.Y. Uzumeri P.Eng.
Chief Building Official/Building Commissioner