To: Toronto Community Council
Subject: 111 Carlton Street: Request for approval of a variance from Chapter 297, Signs, of the City of Toronto Municipal Code to permit three illuminated fascia signs (Ward 24).
Origin: Commissioner, Urban Development Services, upon referral of an application by Trans Canada Signs Inc., 9310 Blvd. Parkway, Anjou, Quebec, H1J 1N7, on behalf of Arsandco Investments Limited, 111 Carlton Street, Toronto, Ontario, M5B 2G3. (p:\1997\ug\uds\pln\lu971498.pln) jc
Recommendations:
1. That City Council approve Application No. 997102 respecting a minor variance from Chapter 297, Signs, of the City of Toronto Municipal Code to permit three illuminated fascia signs.
2. That the applicant be advised, upon approval of Application No. 997102, of the requirement to obtain the necessary permits from the Commissioner of Urban Development Services.
Comments:
The property is located on the south-west corner of Carlton Street and Jarvis Street, in a mixed-use (commercial/residential) district. The property accommodates the Primrose Hotel.
The applicant is requesting permission to replace the existing corporate logo signs on the north, east and west elevations of the building and maintain the existing signs identifying the company/hotel name, as shown on Figures 1-3 attached.
The signs do not comply with Chapter 297 of the Municipal Code in that the area of each sign will exceed the maximum permitted area of 25 m².
The size of signs is regulated in order to reduce their visual impact on the streetscape and on the buildings to which they are attached. Although the signs are within the permitted 3.0 metre height limit for fascia signs in this district, the 25 m² area restriction of the logo and name combined will be exceeded. However, given that the signs are existing and that the applicant is only requesting modifications to the logo component, I am prepared to recommend approval of this application.
John Morand
Commissioner
