(Report dated May 19, 1998, addressed to Toronto Community Council, from the Commissioner of Urban Planning and
Development Services.)
Subject:400 King Street West, Application No. 998034: Request for approval of a variance from Chapter 297, Signs, of
the former City of Toronto Municipal Code, upon application by Steward Broadley, 2 Thora Avenue, Scarborough,
Ontario, M1L 2P8, on behalf of Mountain Equipment Co-operative, 1655 West 3rd Avenue, Vancouver British Columbia,
V6J 1K1.(Downtown)
Purpose:
To review and make recommendations respecting an application for a variance to maintain one illuminated fascia sign at
400 King Street West.
Financial Implications:
Not applicable.
Recommendations:
It is recommended that:
1. City Council approve Application No. 998034 respecting a minor variance from Chapter 297, Signs, of the former City
of Toronto Municipal Code to maintain one illuminated fascia sign.
2. The applicant be advised, upon approval of Application No. 998034, of the requirement to obtain the necessary permits
from the Commissioner of Urban Planning and Development Services.
Comments:
The property is located on the north-east corner of King Street West and Charlotte Street, in a reinvestment area
(RA)district. The property accommodates a two storey commercial building. The applicant is requesting permission to
maintain one illuminated fascia sign on the south elevation of the building (see Figure 1). The sign has a length of 7.6
metres and a height of 1.3 metres, with an area of 10.1m5.
The sign does not comply with Chapter 297 of the Municipal Code in that it is not mounted wholly against the wall of the
building.
The sign consists of individual cut out illuminated letters and logo affixed to an aluminum bar which projects 0.47 metres
from the wall of the building and runs across the commercial unit frontage. In this instance, the sign is located 4.7 metres
above grade and therefore pedestrians are not negatively affected. Likewise, in my opinion, the sign does not negatively
impact upon the streetscape.
I am recommending approval of this application, as I find the variance requested to be minor and within the general intent
and purpose of the sign provisions of the Municipal Code.
Contact Name:Lora Mazzocca
Telephone: (416) 392-0421
Fax: (416) 392-7536
E-Mail: lmazzocc@city.toronto.on.ca
(Copies of maps attached, are on file in the office of the City Clerk.)
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