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October 7, 1998

To:Toronto Community Council

From:Commissioner of Urban Planning and Development Services

Subject:2295 Yonge Street, Application No. 998064: Request for approval of a variance from Chapter 297, Signs, of the former City of Toronto Municipal Code, upon application by Gerardo Castillo, 580 Jarvis Street, Toronto, Ontario, M4Y 2H9, on behalf of Pizza Pizza Limited, 580 Jarvis Street, Toronto, Ontario, M4Y 2H9. (North Toronto)

Purpose:

To review and make recommendations respecting an application for a variance to maintain one illuminated fascia sign at 2295 Yonge Street.

Source of Funds:

Not applicable.

Recommendations:

It is recommended that:

1. City Council approve Application No. 998064 respecting a minor variance from Chapter 297, Signs, of the former City of Toronto Municipal Code to maintain one illuminated fascia sign.

2. The applicant be advised, upon approval of Application No. 998064, of the requirement to obtain the necessary permits from the Commissioner of Urban Planning and Development Services.

Comments:

The property is located on the east side of Yonge Street, between Eglinton Avenue and Roehampton Avenue, in a mixed-use (commercial/residential) district. The property accommodates a two storey commercial building. The applicant is requesting permission to maintain one illuminated fascia sign on the second storey level of the building (see Figure 2). The sign has a length of 6.0 metres and a height of 3.2 metres, with an area of 19.2 m².

The sign does not comply with Chapter 297 of the Municipal Code in that it exceeds the maximum permitted area of 15% of the 2nd floor unit frontage. This regulation is aimed at reducing the potential negative impact of signage on the building, on the streetscape and on upper floor residential units in the immediate vicinity. In this instance, the new sign has been installed in the same location as the previously existing sign of the same size. The new sign consists of stretched vinyl in an aluminum frame. The material is durable to withstand the elements and the framing adequately screens the support and mechanical elements. The property is situated mid-block along a section of Yonge Street which is characterized by a variety of sign types. The area is commercial in nature and there are no residential uses in the immediate vicinity from which the sign is visible.

I am recommending approval of this application, as I find the variance requested to be minor and within the general intent and purpose of the sign provisions of the Municipal Code.

Contact Name:Lora Mazzocca

Telephone: (416) 392-0421

Fax: (416) 392-7536

E-Mail: lmazzocc@city.toronto.on.ca

Beate Bowron

Director, Community Planning, South District

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