December 3, 1998
To:Toronto Community Council
From:Commissioner of Urban Planning and Development Services
Subject:332 Yonge Street, Application No. 998060: Request for approval of a variance from
Chapter 297, Signs, of the former City of Toronto Municipal Code, upon application by
Maurice Jouenne / M. J. Design Consultants, 373 Queen St. East, Toronto, Ontario, M5A 1T2
on behalf of Hanna and Marco Smilovci, 164 Charles Street, Thornhill, Ontario, L4J 3C7.
(Ward 24 - Downtown)
Purpose:
To review and make recommendations respecting an application for a variance to maintain
two non-illuminated, projecting, banner signs for identification purposes at 332 Yonge Street.
Source of Funds:
Not applicable.
Recommendations:
- That City Council approve Application No. 998060 respecting a minor variance from
Chapter 297, Signs, of the former City of Toronto Municipal Code to maintain two non-
illuminated, projecting, banner signs at 332 Yonge Street.
- That the applicant be advised, upon approval of Application No. 998060, of the
requirement to obtain the necessary permits from the Commissioner of Urban Planning and
Development Services.
Comments:
The property is located on the west side of Yonge Street, in a mixed-use district. The property
accommodates a two-storey commercial building. The applicant is requesting permission to
maintain two non-illuminated, projecting, banner signs for identification purposes (see Figure
1). Each of the signs have a length of 0.3 metre and a height of 1.81 metres, with an area of
0.54 m².
The signs do not comply with Chapter 297 of the Municipal Code in that the aggregate area of
the signs (1.08 m²) exceeds by 0.30 m² the maximum 0.78 m² sign area permitted.
The size of signs above grade is regulated in order to reduce the visual impact of signs on the
streetscape and on the buildings to which they are attached. The maximum area for a
projecting sign is based on the amount of frontage the unit has on the street. In this instance,
while the frontage of the building is relatively narrow (7.84 metres ), the signs only slightly
exceed the maximum permitted size and their slightly larger size will not impact the
streetscape and surrounding uses.
I am recommending approval of this application, as I find the variance requested to be minor
and within the general intent and purpose of the sign provisions of the Municipal Code.
Contact Name:
Norm Girdhar
Telephone: (416) 392-7209
Fax: (416) 392-7536
E-Mail: ngirdhar@city.toronto.on.ca
Beate Bowron
Director, Community Planning, South District
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