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Proposed Interim Sign By-law to Prohibit Advertising Signs

Abutting the F.G. Gardiner Expressway (formerly

the Queen Elizabeth Way), Eglinton Avenue West,

Highway 2, Highway 2A, and Highway 27.

 The Urban Environment and Development Committee recommends that Council enact the proposed by-law to prohibit third party signs, as an interim measure, on lands adjacent to certain former provincial highways.

 The Urban Environment and Development Committee reports, for the information of Council, having:

 (1)requested the Interim Functional Lead, Transportation, and the Commissioner of Urban Planning and Development Services, in consultation with the City Solicitor, to submit a report to the Road Allowance Sub-Committee on a variance/appeal process, and that representatives of the sign industry be consulted during the preparation of such report; and

 (2)requested the Road Allowance Sub-Committee to meet prior to June 15, 1998, to consider the report referred to in (2) above; and to submit its decision on such report to the meeting of the Urban Environment and Development Committee scheduled to be held on June 15, 1998.

 The Urban Environment and Development Committee submits the following communication (May 6, 1998) from the City Clerk:

 City Council, at its Special Meeting held on April 28 and May 1, 1998, had before it Clause No. 1 of Report No. 5 of The Urban Environment and Development Committee, headed AProhibition of Advertising Signs Abutting the F. G. Gardiner Expressway (formerly the Queen Elizabeth Way), Eglinton Avenue West, Highway No. 2, Highway No. 2A, and Highway No. 27@.

 Council struck out the recommendation of the Urban Environment and Development Committee and inserted in lieu thereof the following:

 "WHEREAS by Orders in Council 534/97, 535/97 and 647/97 the City has acquired former provincial highways with the result that the provincial regulations with respect to signs on the lands abutting those highways have ceased to apply; and

 WHEREAS it would be prudent to prohibit third party signs on the lands abutting the newly acquired highways;

 NOW THEREFORE BE IT RESOLVED THAT:

 (1)Council propose to enact a sign by-law as an interim measure pursuant to the Municipal Act, to prohibit third party advertising within 400 metres of any limit of the sections of highway generally described as: the F.G. Gardiner Expressway from Highway 427 to Humber River; Eglinton Avenue from The East Mall to a point 0.5 kilometres east; Highway 2A from Highway 401 to old Highway 2 (Kingston Road); Highway 27 from Highway 401 to Steeles Avenue; and Highway 2 from Highway 401 to the City of Toronto and Durham boundary;

 (2)Council delegate to the Urban Environment and Development Committee the function of hearing deputations from the public on the proposed by-law; and

 (3)City staff be directed to give notice, in accordance with the Municipal Act, of the Urban Environment and Development Committee meeting at which the proposed by-law is to be discussed and to take any other steps necessary to give effect to this resolution".

 

 (Clause No. 1 embodied in Report No. 5 of the

Urban Environment and Development Committee,

referred to above.)

 (City Council at its Special Meeting on April 28 and May 1, 1998, amended this Clause by striking out the recommendation of the Urban Environment and Development Committee and inserting in lieu thereof the following:

 AWHEREAS by Orders in Council 534/97, 535/97 and 647/97 the City has acquired former provincial highways with the result that the provincial regulations with respect to signs on the lands abutting those highways have ceased to apply; and

 WHEREAS it would be prudent to prohibit third party signs on the lands abutting the newly acquired highways;

 NOW THEREFORE BE IT RESOLVED THAT:

 (1)Council propose to enact a sign by-law as an interim measure pursuant to the Municipal Act, to prohibit third party advertising within 400 metres of any limit of the sections of highway generally described as: the F.G. Gardiner Expressway from Highway 427 to Humber River; Eglinton Avenue from The East Mall to a point 0.5 kilometres east; Highway 2A from Highway 401 to old Highway 2 (Kingston Road); Highway 27 from Highway 401 to Steeles Avenue; and Highway 2 from Highway 401 to the City of Toronto and Durham boundary;

 (2)Council delegate to the Urban Environment and Development Committee the function of hearing deputations from the public on the proposed by-law; and

(3)City staff be directed to give notice, in accordance with the Municipal Act, of the Urban Environment and Development Committee meeting at which the proposed by-law is to be discussed and to take any other steps necessary to give effect to this resolution.@)

 The Urban Environment and Development Committee recommends the adoption of the report (April 15, 1998) from the Interim Functional Lead, Transportation.

 The Urban Environment and Development Committee reports, for the information of Council, having:

 (1)directed that this matter be forwarded to Council for consideration at its special meeting scheduled to be held on April 28, 1998;

 (2)requested the City Solicitor to submit directly to Council on April 28, 1998:

 (a)a confidential report on the implications of this matter; and

 (b)an interim control by-law to reflect the intent of the report (April 15, 1998) from the Interim Functional Lead, Transportation;

 (3)requested, in the interim, that the Interim Functional Lead, Transportation, conduct a study with respect to signage on former provincial highways;

 (4)directed that a copy of the report (April 15, 1998) from the Interim Functional Lead, Transportation, be forwarded to the Road Allowance Sub-Committee, with a request that the Sub-Committee meet with representatives of the sign industry and the appropriate City officials to discuss the industry's concerns, and report thereon back to the Urban Environment and Development Committee prior to the finalization of the sign by-law; and

 (5)received the following report (March 5, 1998) from the Interim Functional Lead, Transportation, and the communications (April 17, 1998) from Mr. Blair Murdoch, Director, Outdoor Advertising Association of Canada, and (April 14, 1998) addressed to the Interim Functional Lead, Transportation, from Mr. Blair Sinclair, President, Maypole Dairy Products Limited.

 

 The Urban Environment and Development Committee submits the following report (April 15, 1998) from the Interim Functional Lead, Transportation:

 Purpose:

 The purpose of this report is to extend the existing municipal codes/by-laws to control the location of third party advertising signs abutting the sections of former provincial highways that were transferred to the former Municipality of Metropolitan Toronto on April 1, 1997.

 Funding Sources, Financial Implications and Impact Statement:

 There are no financial implications to the City through the enactment of the requested regulation.

 Recommendations:

 It is recommended that:

 (1)a sign by-law/municipal code provision be enacted to prohibit third party advertising within 400 metres of the road sections shown in Table No. 1, entitled "Third Party Advertising (400 m Prohibition)", attached to this report, and to authorize appropriate staff to take the necessary steps to give effect thereto;

 (2)the Urban Environment and Development Committee direct staff to give public notice as to hearings on a proposed sign by-law; and

 (3)Council delegate to the Urban Environment and Development Committee the authority to hear the public on this matter.

 Council Reference/Background/History:

 At its meeting of March 23 and 24, 1998, the Urban Environment and Development Committee deferred consideration of a report dated March 5, 1998, entitled AProhibition of Advertising Signs Abutting the F.G. Gardiner Expressway (formerly Queen Elizabeth Way), Eglinton Avenue West, Highway No. 2, Highway No. 2A and Highway No. 27", in order to give staff the opportunity to review the matter further particularly with respect to the question of whether a 400 metre restrictive zone, as previously imposed by the Ministry of Transportation, would be possible. (See attached Tables Nos. 1 and 2.)

 Discussion:

 The recommendation in the report dated March 5, 1998, entitled AProhibition of Advertising Signs Abutting the F.G. Gardiner Expressway (formerly Queen Elizabeth Way), Eglinton Avenue West, Highway No. 2, Highway No. 2A and Highway No. 27", was to extend the 45 metre sign prohibition contained in Metro By-Law No. 211-79 to all controlled access roads in the City as allowed under authority of the former Municipality of Metropolitan Toronto Act. The relevant sections of the Act allowed the former Metropolitan Council to exercise the powers under the Planning Act to control zoning on all lands lying within a distance of 45 metres from any limit of a Metropolitan Toronto road.

 As a result of the directive from the Urban Environment and Development Committee, staff of the Toronto, Etobicoke, Scarborough and Metro service areas met to discuss the proposed 45 metre sign prohibition in the context of the development of a consolidated sign by-law/municipal code provision. It was the consensus that the sign and zoning by-laws/municipal codes do not adequately protect against a potential proliferation of third party advertising signs in proximity to the recently acquired roads. Until the assumption by the former Metro government, no third party commercial advertising was allowed within 400 metres of the previously mentioned controlled access highways due to the prevailing provincial legislation.

 The staff group felt that as an interim measure, prior to the enactment of a consolidated sign by-law, it would be preferable to enact a sign by-law containing a prohibition on third party commercial advertising equal to that previously imposed under provincial legislation. To enable the City to impose such a regulation, it was concluded that the power contained in the Municipal Act to pass a sign by-law prohibiting or regulating signs on defined areas or on areas abutting defined highways should be utilized.

 The Municipal Act requires that notice be published in a newspaper 14 days in advance of Council=s meeting and that Council hear any person who Aapplies to be heard@. Council, if it desires, may delegate the function of hearing the public to the Urban Environment and Development Committee.

 In the interim, it is proposed that staff will hold all applications for third party advertising in the areas outlined in the body of this report until Council has made its decision. Staff will also advise those making such an application of the opportunity to make a deputation at the public meeting being held to discuss this matter.

 Conclusion:

 The prohibition of third party commercial advertising within 400 metres of the road sections previously legislated by the Province should be continued.

 Contact Name:

 Mr. Keeva G. Lane, Supervisor, Road Allowance Control, Transportation, 392-9312.

Fax: 392-9317. E-mail address: keeva_lane.metrodesk.metrotor.on.ca.

 

 Table No. 1

 Third Party Advertising

(400 metre Prohibition)

  

 Road  From  To
 F.G. Gardiner Expressway  Highway No. 427  Humber River
 Eglinton Avenue  The East Mall  A point 0.5 kilometres east
 Highway No. 2A  Highway No. 401  Old Highway No. 2

(Kingston Road)

 Highway No. 27  Highway No. 401  Steeles Avenue
 Highway No. 2  Highway No. 401  Metro/Durham boundary

 Note:See attached sketch maps for graphic depictions of the proposed third party sign prohibitions abutting the road sections indicated on Table No. 1, entitled AThird Party Advertising (400 metre Prohibition).

 

Table No. 2

 Existing Third Party Advertising

(45 metre Prohibition)

  

 Road  From  To  By-Law
 Lake Shore Boulevard East  Leslie Street  Woodbine Avenue  373
 The Queensway  Parklawn Road  Roncesvalles Avenue  677
 Don Valley Parkway  F.G. Gardiner Expressway  Sheppard Avenue East  211-79
 F.G. Gardiner Expressway  Leslie Street  Humber River  211-79
 Bayview Avenue  River Street Ramp  Nesbitt Drive  211-79
 Eglinton Avenue East  Brentcliffe Road  Jonesville Crescent  211-79
 Mt. Pleasant Road  Bloor Street East  St. Clair Avenue East  211-79
 Lawrence Avenue East  Donway East  Victoria Park Avenue  211-79



 The Urban Environment and Development Committee also submits the following report (March 5, 1998) from the Interim Functional Lead, Transportation:

 Purpose:

 The purpose of this report is to obtain authority to amend former Metropolitan Toronto By-law No. 211-79 to prohibit the installation of third party advertising signs abutting those sections of former provincial highways transferred to the former Municipality of Metropolitan Toronto on April 1, 1997.

 Funding Sources, Financial Implications and Impact Statement:

 There are no financial implications to the City through the enactment of the requested by-law amendment.

 Recommendation:

 It is recommended that the former Metropolitan Toronto By-law No. 211-79 be amended to include the road sections shown in Table No. 1, entitled AThird Party Advertising (45 metres Prohibition)@ attached to this report, and to authorize the appropriate staff to take the necessary steps to give effect thereto.

 Council Reference/Background/History:

 At its meeting of March 26, 1997, the former Metropolitan Council adopted Clause No. 1 of Report No. 7 of The Planning and Transportation Committee, entitled ATransfer of Parts of the Queen Elizabeth Way, Eglinton Avenue West, Highway No. 2, Highway No. 2A and Highway No. 27". In adopting the report, Council:

 (1)designated the aforementioned roads as controlled access roads;

 (2)designated them a through highway; and

 (3)enacted regulations pertaining to the control of traffic on the subject sections of road.

 Discussion:

 For the purpose of this report first party signs are defined as those directly associated with the ownership of the property on which they are erected. Second party signs are defined as those advertising the goods, wares or services of the tenant(s) or occupant(s) of the property owner on which the sign(s) is erected. Third party signs are defined as those advertising the goods or services of a company or individual who is neither the owner(s), tenant(s) or occupant(s) of the property on which the sign is erected.

 Prior to the road sections mentioned earlier in this report being transferred to Metropolitan Toronto, signs abutting them were regulated by Section No. 34 (2)(c), of the Public Transportation and Highway Improvement Act. Under the Act, no person shall, except under permit therefor from the Minister:

 

  1. place any sign notice or advertising device whether it contains words or not other than one sign not more than 60 centimeters by 30 centimeters in size displaying the name or the name of the occupation of the owner of the premise to which it is affixed or the name of such premise within 400 metres of any limit of a controlled access highway.

 When the road sections were transferred to Metropolitan Toronto, the provisions of this section of the Act lapsed and, therefore, it is now necessary to enact appropriate regulations. The placement of signs adjacent to a number of sections of the former Metro road system is regulated by By-law No. 211-79 which reads, in part, as follows:

 (1)no person shall use any land within any land hereinafter defined for the erection or the display of any sign, bill board or advertising device other than signs advertising the property on which they are erected for sale or signs identifying or advertising ownership or the products of the owners or occupants of such land or directional signs at each point of ingress or egress from such land.

 This restriction applies to an area within 45 metres of the designated road section as itemized in Table No. 2.

 Between April 1, 1997, to date, there have been six sign approvals granted for lands abutting the F.G. Gardiner Expressway (formerly the Queen Elizabeth Way) and four for lands abutting Highway No. 27. These signs were located at a distance greater than 45 metres (approximately 150 feet) from any portion of the F.G. Gardiner Expressway (formerly the Queen Elizabeth Way) and Highway No. 27.

 The proposed amendments to By-law No. 211-79 will add the road sections listed in Table No. 1 to the list of roads in By-law No. 211-79 whereby the placement of third party signs is restricted to a distance greater than 45 metres (approximately 150 feet) from any portion of the designated road section.

 Conclusions:

 The sections of roads transferred to the former Municipality of Metropolitan Toronto by the Province should be protected from advertising signs to the same degree as comparable road sections existing within the City of Toronto main (formerly Metro) road network.

 Contact Name:

 Mr. Keeva G. Lane, Supervisor, Road Allowance Control, Transportation, 392-9312.

Fax: (416) 392-9317. E-mail address: keeva_lane.metrodesk.metrotor.on.ca.

 

 Table No. 1

 Third Party Advertising

(45 metres Prohibition)

 

 Road  From  To
 F.G. Gardiner Expressway  Highway No. 427  Humber River
 Eglinton Avenue  The East Mall  A point 0.5 kilometres east
 Highway No. 2A  Highway No. 401  Old Highway No. 2 (Kingston Road)
 Highway No. 27  Highway No. 401  Steeles Avenue
 Highway No. 2  Highway No. 401  Metro/Durham boundary

  

 Table No. 2

 Existing Third Party Advertising

(45 metres Prohibition)

 

 Road  From  To  By-Law
 Lake Shore Boulevard East  Leslie Street  Woodbine Avenue  373
 The Queensway  Parklawn Road  Roncesvalles Avenue  677
 Don Valley Parkway  F.G. Gardiner Expressway  Sheppard Avenue East  211-79
 F.G. Gardiner Expressway  Leslie Street  Humber River  211-79
 Bayview Avenue  River Street Ramp  Nesbitt Drive  211-79
 Eglinton Avenue East  Brentcliffe Road  Jonesville Crescent  211-79
 Mt. Pleasant Road  Bloor Street East  St. Clair Avenue East  211-79
 Lawrence Avenue East  Donway East  Victoria Park Avenue  211-79

 

 The Urban Environment and Development Committee reports, for the information of Council, also having had before it the following communications:

 (i)(April 17, 1998) from Mr. Blair Murdoch, Director, Outdoor Advertising Association of Canada, advising that the Association has only recently learned that the Urban Environment and Development Committee is reviewing the regulations with respect to signs along the newly-assumed Queen Elizabeth Way; that the Association was not informed of the initial recommendations or of the subsequent review of this matter; and requesting that the Association, and its members, be given an opportunity to review the recommendations embodied in the latest staff report, and to meet with staff to provide input to this issue.

 (ii)(April 14, 1998) addressed to the Interim Functional Lead, Transportation, from Mr. Blair Sinclair, President, Maypole Dairy Products Limited, advising of the serious financial implications for his firm as a result of the proposed changes in the Toronto Transportation policy with respect to the setback regulations for signs facing the F. G. Gardiner Expressway; and urging that Maypole Dairy Products Limited not be denied the opportunity to generate some additional revenue which is essential to the firm's future growth.

 The following persons appeared before the Urban Environment and Development Committee in connection with the foregoing matter:

 -Mr. Just Cole, Permits Co-ordinator, Leasing and Legislation, Gould Outdoor Advertising;

-Mr. Ross Muzylo, President, Outdoor Opportunities Inc., on behalf of Canadian National Railways and Canadian Pacific Railways; and

-Mr. Blair Murdoch, Director, Outdoor Advertising Association of Canada, and General Manager and Vice-President of Mediacom.

 (City Council at its Special Meeting on April 28 and May 1, 1998, had before it, during consideration of the foregoing Clause, a confidential report (April 27, 1998) from the City Solicitor, such report to remain confidential in accordance with Section 55(9) of the Municipal Act.)

 (City Council also had before it during consideration of the foregoing Clause, a communication (April 27, 1998) from the General Manager, Sign Association of Canada, requesting that the proposed sign control interim by-law not be approved and requesting, in its stead, that the 45 metre set-back allowance agreement be maintained pending the decision reached at a meeting with the Road Allowance Sub-Committee.)

 The Urban Environment and Development Committee also submits the following report (May 13, 1998) from the Interim Functional Lead, Transportation:

 Purpose:

 The purpose of this report is to advise Committee members as to the history and status of the process to enact a prohibition on third party advertising signs abutting sections of the former Provincial highways noted above.

 Funding Sources, Financial Implications and Impact Statement:

 There are no financial implications to the City.

 Recommendation:

 It is recommended that this report be received for information.

 Council Reference/Background/History:

 At its meeting of April 28, 1998, Council adopted as amended Clause No. 1 of Report No. 5 of the Urban Environment and Development Committee entitled ?Prohibition of Advertising Signs abutting the F.G. Gardiner Expressway (formerly Queen Elizabeth Way), Eglinton Avenue West, Highway 2, Highway 2A and Highway 27@. In giving consideration to the matter Council directed that it;

 

  1. propose to enact a sign by-law as an interim measure pursuant to the Municipal Act, to prohibit third party advertising within 400 meters of any limit of sections of highway generally described as the F.G. Gardiner Expressway from Highway 427 to Humber River; Eglinton Avenue from The East Mall to a point 0.5 kilometers east; Highway 2A from Highway 401 to Old Highway 2 (Kingston Road); Highway 27 from Highway 401 to Steeles Avenue; Highway 2 from Highway 401 to the City of Toronto and Durham boundary and;

(2)delegate to the Urban Environment and Development Committee the function of hearing the public on the proposed by-laws; and

 (3)staff to give notice, in accordance with the Municipal Act, of the Urban Environment Development Committee meeting at which the proposed by-law is to be discussed and to take any other steps necessary to give effect thereto.

 This report is being submitted at the request of Councillor Pantalone, Chair of the Urban Environment and Development Committee, in order to outline the recent events pertaining to this matter.

 Discussion:

 At their meeting of March 23 and 24, 1998, the Urban Environment and Development Committee gave consideration to a report dated March 5, 1998, entitled ?Prohibition of Advertising Signs abutting the F.G. Gardiner Expressway (formerly Queen Elizabeth Way), Eglinton Avenue West, Highway 2, Highway 2A and Highway 27@. These sections of highways were transferred by the Province of Ontario to the former Municipality of Metro Toronto on April 1, 1997. The report recommended the enactment of a sign by-law/municipal code provision to prohibit third party signs within 45 meters of the subject sections of highway, similar to the existing restriction on comparable former Metro roads. This was proposed as an interim measure until a consolidated sign by-law is completed later this year.

 It was noted in the report that under the provision of the Provincial Legislation (Section No. 34 (2)(c) of the Public Transportation and Highway Improvement Act) no third party signs were permitted within 400 meters of Provincial Highways without a Minister=s permit. According to members of the sign industry there are a number of third party signs within the designated areas that have been approved under Minister=s permit.

 It was the decision of the Committee to defer consideration of the report in order to give staff the opportunity to review the matter further, and report back particularly with respect to the question of whether a 400 meter restriction zone, as previously imposed by the Ministry of Transportation, would be possible.

 On April 20, 1998, the Urban Environment and Development Committee gave consideration to the April 15, 1998 report from the Interim Functional Lead, Transportation. The recommendation in the report to enact a by-law to prohibit signs within 400 meters of the subject highways was based on the collective view of staff of the affected service areas.

 Representatives of the sign industry who made deputations to the Committee indicated that the lack of sufficient notice of the proposed by-law/municipal code provision prevented them from presenting their views on the matter and therefore the recommendation would have an adverse impact on them.

 The Committee recommended to Council the adoption of the April 15, 1998 report from the Interim Functional Lead, Transportation and directed that:

 (1)the matter be forwarded to Council for its consideration on April 28, 1998;

 (2)the City Solicitor submit directly to Council:

 (a)a confidential report on the implications of this matter; and

 (b)an interim control by-law to reflect the intent of the aforementioned report; and

 (3)a copy of the April 15, 1998 report be forwarded to the Road Allowance Sub-Committee, with a request that the Sub-Committee meet with representatives of the sign industry and appropriate City officials to discuss the industry=s concern and to report thereon to the Urban Environment and Development Committee prior to finalization of the sign by-law.

 At its meeting on May 12, 1998, the Road Allowance Sub-Committee received the referral from (3) above since the Urban Environment and Development Committee will be hearing deputations on this matter at its May 19, 1998 meeting.

 Since the transfer of the highways on April 1, 1997, and as of May 13, 1998, there have been applications for twenty-eight (28) sign locations abutting the F.G. Gardiner Expressway and Highway 27, ten (10) of which are within the 45 meter limit and eighteen (18) outside the 45 meter limit. It should be noted that of these twenty-eight (28) locations, twenty-two (22) have been requested since March 24, 1998, that being the date when the Committee indicated interest in enacting a 400 meter sign prohibition. No requests have been received for the other highway sections. For detailed information on the above noted applications refer to the attached Table No. 1 entitled ?Sign Applications@ and the respective drawings (Appendix 1).

 Contact Name:

 Mr. Keeva G. Lane, Supervisor, Road Allowance Control, Transportation, 392-9312.

Fax No.: (416) 392-9317. E-mail Address: keeva_lane.metrodesk.metrotor.on.ca.



 The Urban Environment and Development Committee reports, for the information of Council, also having had before it the following confidential report and communications:

 (i)(May 12, 1998) from the City Solicitor, entitled "Signs Along Recently Transferred Former Provincial Highways";

(ii)((May 13, 1998) from the City Clerk advising that the Road Allowance Sub-Committee on May 12, 1998, had before it a communication (April 21, 1998) from the City Clerk respecting the prohibition of advertising signs abutting the F.G. Gardiner Expressway (formerly the Queen Elizabeth Way), Eglinton Avenue West, Highway 2, Highway 2A and Highway 27, and Clause No. 1 of Report No. 5 of The Urban Environment and Development Committee, as adopted by the Council of the City of Toronto at its Special Meeting held on April 28 and May 1, 1998; and stating that the Sub-Committee noted that this matter would be discussed at the next meeting of the Urban Environment and Development Committee on May 19, 1998, and received the foregoing communication; and

 (iii)(April 27, 1998) from Ms. Elise Gagnon, General Manager, Sign Association of Canada, requesting that the proposed interim sign control by-law not be approved; and that the 45 metre set-back allowance agreement be maintained pending the decision reached at a meeting with the Road Allowance Sub-Committee.

 

 Authority:Urban Environment and Development Committee

Report No. Draft

Intended for first presentation to Council:

Adopted by Council:

 CITY OF TORONTO

 Bill No.

BY-LAW No.

 To prohibit third party signs, as an interim measure, on lands adjacent to certain former provincial highways

 WHEREAS, pursuant to the Municipal Act, Council may enact a by-law to prohibit signs and other advertising devices within any defined area or on land abutting any part of a highway; and

 WHEREAS it would be prudent to prohibit the use of lands abutting certain of the former provincial highways for the purpose of third party signs until such time as Council has had an opportunity to enact a comprehensive sign by-law;

 The Council of the City of Toronto HEREBY ENACTS as follows:

 1.The following definitions apply in this by-law:

 AHighway@ includes the area between the lateral property lines of the highway.

 ASign@ means any device, structure or medium that uses any colour, form, graphic, illumination, symbol or writing to convey information of any kind to the public.

 AThird Party Sign@ means any sign other than one which is intended to advertise or promote a business, product or service of the owner or occupant of the land on which the sign is located, but does not include the following:

 (i) a sign which advertises for sale the property on which it is located;

 (ii) a directional sign at each point of ingress or egress from the land.

 2.No person shall erect or use any Third Party Signs on any of the lands within 400 metres of any limit of the following sections of highway:

 (a) F.G. Gardiner Expressway from Highway 427 to the Humber River, transferred from the Province by Order in Council 534/97;

 (b) Highway 27 from Highway 401 to Steeles Avenue, transferred from the Province by Order in Council 535/97;

 (c) Highway 2A from Highway 401 to Old Highway 2 (Kingston Road), and Highway 2 from Highway 401 to the City of Toronto and Durham boundary, transferred from the Province by Order in Council 647/97; and

 (d) the portion of Highway 427 referred to as Eglinton Avenue, from The East Mall to a point 0.5 kilometres east, and transferred from the Province by Order in Council 533/97.

 3.With the exception of those by-law provisions relating to third party signs, all other by-laws of the City shall continue to apply to the lands described in section 2 above.

 4.Where this by-law conflicts with any other by-law, this by-law prevails to the extent of the conflict.

 ENACTED AND PASSED this day of , A.D. 1998.

   MayorCity Clerk

 CCCC

 The following persons appeared before the Urban Environment and Development Committee in connection with the foregoing matter:

 -Mr. Just Cole, Permits Co-ordinator, Leasing and Legislation, Pattison Outdoor Advertising;

-Mr. Blair Murdoch, Director, Outdoor Advertising Association of Canada, and General Manager and Vice-President of Mediacom;

-Ms. Ingrid Brooks, Operations, Omni, The Outdoor Company; and

-Ms. Shelley Muzylo, Outdoor Opportunities, on behalf of Canadian National Railways and Canadian Pacific Railways.

 (A copy of Appendix 1 and the seven sketches, which were appended to the foregoing report dated May 13, 1998, from the Interim Functional Lead, Transportation, has been forwarded to all Members of Council with the agenda of the May 19, 1998 meeting of the Urban Environment and Devlopment Committee, and a copy thereof is also on file in the office of the City Clerk.)

 

   
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