Special Street Name Sign -
Phantom Boulevard (Downtown)
The Toronto Community Council recommends the adoption of the following report
(July 15, 1998) from the Director, Operations and Sanitation, Toronto Community
Council Area:
Purpose:
To report on a request from Mr. Grant Ramsay, Director of Publicity, Livent Inc., to
fabricate and install four temporary Phantom Boulevard street name signs (from September
14, 1998 to December 31, 1998) on the west side of Victoria Street between Dundas Square
and Shuter Street to celebrate the Phantom of the Opera's 9th Anniversary at the Pantages
Theatre at Toronto's AT&T Centre for the Performing Arts.
Funding Sources, Financial Implications and Impact Statement:
The fabrication, installation and removal of the signs will be funded by the proponents. No
special maintenance required.
Recommendations:
(1)That City Council provide direction to the Commissioner of Works and Emergency
Services on the installation of four temporary APhantom Boulevard@ street name signs
(from September 14, 1998 to December 31, 1998) on the west side of Victoria Street
between Dundas Square and Shuter Street.
(2)That, if "Phantom Boulevard" street name signs are to be installed, the fabrication,
installation and removal of the signs follow receipt by the City of funds in the amount of
$1,000.00 to be provided by Mr. Grant Ramsay of Livent Inc.
(3)That the appropriate City officials be authorized to take whatever action is necessary to
implement the foregoing.
Background:
The former Toronto City Council, at its meeting of September 7, 1989 (Clause No. 19 of
the City of Toronto Executive Committee Report No. 30), directed that special street name
signs fall under one of the following categories:
(i)Business Improvement Area Signs
(ii)Historic Area Signs
(iii)Bilingual Signs
The proposed "Phantom Boulevard" street sign does not appear to fit into any of the above
categories.
Nevertheless, sign requests have been approved in the past to designate a unique area or
person such as Mirvish Walkway, Hacksel Place and Johnny Lombardi Way.
Similarly, in 1995 the former North York City Council approved the temporary and
ceremonial renaming of "North York Boulevard" to "Sunset Boulevard".
Comments:
The proposed sign is a single blade mounted over the sidewalk on four existing utility poles
on the west side of Victoria Street between Dundas Square and Shuter Street. The colours
and letter styles will be determined in discussions with Livent Inc.
The subject "Phantom Boulevard" signs will not replace the official existing street name
signs.
The total estimated cost to fabricate, post and remove four signs is $1,000.00. Mr. Grant
Ramsay of Livent Inc. has agreed to reimburse the City this amount. The signs would be
provided to the proponent upon removal.
The Ward Councillors have been informed of this request from Livent Inc. and they are in
agreement with the proposal.
Conclusions:
The proposal is a temporary celebration of the 9th Anniversary of the Phantom of the Opera.
Implementation of the proposal will create no cost to the City.
Contact Name and Telephone Number:
Jerry Artymyshyn
Traffic Assistant of Operations Section
Toronto Community Council Area
Phone (416) 392-7645
Fax (416) 392-0396
E-Mail Ajartymys@city.toronto.on.ca@
