Special Street Name Signs -

Port Area (Don River)

 The Toronto Community Council recommends the adoption of the following report (July 16, 1998) from the Director, Operations and Sanitation, Toronto Community Council Area:

 Purpose:

 To report on a request from the City of Toronto Economic Development Corporation (TEDCO) to post special Port Area street name signs in the area bounded by Lake Shore Boulevard East, Leslie Street, Unwin Avenue and Cherry Street.

 Funding Sources, Financial Implications and Impact Statement:

 The manufacture and installation of the special street name signs will be funded by TEDCO. The City will maintain the signs under the normal maintenance schedule. Spare replacement signs will also be paid for by TEDCO.

 Recommendations:

(1)That City Council provide direction to the Commissioner of Works and Emergency Services on the installation of special Port Area street name signs in the area bounded by Lake Shore Boulevard East, Leslie Street, Unwin Avenue and Cherry Street.

 (2)That, if "PORT AREA" special street name signs are to be installed, the fabrication and installation of the signs follow receipt by the City of funds in the amount of $9,600.00 to be provided by TEDCO.

 (3)That the appropriate City officials be authorized to take whatever action is necessary to implement the foregoing.

 Background:

 The former Toronto City Council, at its meeting of September 7, 1989 (Clause No. 19 of the City of Toronto Executive Committee Report No. 30), directed that special street name signs fall under one of the following categories:

(i)Business Improvement Area Signs

(ii)Historic Area Signs

(iii)Bilingual Signs

 The subject request was reviewed under the above criteria by Heritage Toronto (the new Toronto Historical Board). Mr. Richard L. Stromberg, Manager, Historical Preservation, has indicated that the locations and use of "Port Area" signs are acceptable to Heritage Toronto.

 The Ward Councillors have been informed of this request by TEDCO and they are in agreement with the proposal.

 Comments:

 A total of 32 signs will be placed at various intersections in the area bounded by Lake Shore Boulevard East, Leslie Street, Unwin Avenue and Cherry Street. These will be the standard "special street name" sign design with the street name in black letters on a white background on the lower portion of the sign and an identification of the Port Area on the top of the sign.

 The total estimated cost to fabricate and post the signs, including spare signs for future replacement, is $9,600.00. The Board of the City of Toronto Economic Development Corporation, at its meeting of July 7, 1998, approved funds in the amount of $9,600.00 for the manufacture and installation of these signs.

 Conclusions:

 This request is similar in nature to the identification of special areas such as the "Fashion District" and "Harbourfront" within the former City of Toronto.

 The area to be posted, actual sign locations and design have been agreed upon between TEDCO and representatives of the Works and Emergency Services Department.

 All funding will be provided by TEDCO including spare signs to reduce future maintenance costs.

 Contact Name and Telephone Number:

 Jerry Artymyshyn

Traffic Assistant of Operations Section

Toronto Community Council Area

Tel. No.: (416) 392-7645

Fax No.:(416) 392-0396

E-Mail:Ajartymys@city.toronto.on.ca@