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Request for Variance from the Sign By-law

Dayton Self-Storage (401 Conlins Road Inc.)

East Side Conlins Road

Ward 18 - Scarborough Malvern

The Scarborough Community Council recommends the adoption of the following report (August 25, 1998) from the Director of Municipal Standards:

Purpose:

To review and make recommendations respecting a sign permit application requesting a sign of 81square feet, 28 feet high, with the Scarborough Sign By-law allowing a sign of 43 square feet and 11 feet high.

Financial Implications and Impact Statement:

Nil.

Recommendations:

It is recommended that City Council not grant a variance to permit the proposed sign.

Comments:

The property is located on the east side of Conlins Road north of Highway 401, across from the Auto Mall. The proposed development is for Dayton Self Storage. Under the provisions of the Scarborough Sign By-law, public storage buildings are classified as a Group 2 Industrial Use and a sign of 43 square feet, 11 feet high, would be permitted at this location for this type of use.

The applicant, Mr. Manuel Ferreira, has applied for a sign permit (No. 98710100) to erect a sign of 81 square feet, 28 feet high. The permit was not approved, and Mr. Ferreira has requested a variance to the Scarborough Sign By-law to allow this proposed sign. Mr.Ferreira is requesting a sign of this size and height in order to obtain visibility from Highway 401.

Signage that falls within a Group 2 use is intended to identify the premises to the general public and may, incidentally, advertise the premises. It is not intended as commercial signage to attract the general public from the street to the premises for some specific purpose.

Given these reasons, it is recommended that a variance not be granted to erect the proposed sign as the request is not minor in nature and is not within the general intent of the provisions of the Scarborough Sign By-law.

Contact:

Jack Barron, Manager Sign Section

(416) 396-7224

(416) 396-4266 Fax Number

barron_j@city.scarborough.on.ca

Mr. Manuel Ferreira, the applicant, appeared before the Community Council in connection with the foregoing matter.

 

   
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