Cancellation of Boulevard Marketing -
70 Huron Street (Downtown)
The Toronto Community Council recommends that:
(1)City Council proceed with the cancellation of the boulevard marketing fronting 70 Huron Street;
(2)a 30 day written notice of cancellation be provided to the licence holder; and
(3)the licence holder be refunded the unexpired portion of the annual boulevard marketing fee.
The Toronto Community Council submits the following report (September 3, 1998) from the Acting Assistant
Director, By-law Administration and Enforcement, City Works Services:
Purpose:
To report on the cancellation of the boulevard marketing licence fronting 70 Huron Street because of ongoing excessive
display of goods. As this is a matter of public interest, it is scheduled as a deputation item.
Funding Sources, Financial Implications and Impact Statement:
Not applicable.
Recommendation:
That, after the hearing of deputations, should the Toronto Community Council decide to proceed with the cancellation of
the boulevard marketing fronting 70 Huron Street:
1.a 30 day written notice of cancellation be provided to the licence holder; and
2.the licence holder be refunded the unexpired portion of the annual boulevard marketing fee.
Background:
City Council, at its meeting of July 29, 30 and 31, 1998, in considering Clause No. 10 of Report No. 10 of the Toronto
Community Council, entitled "Chinatown - Licensed Marketing Displays - Spadina Avenue Between Queen Street West
and Baldwin Street and Dundas Street West, Between Spadina Avenue and Beverley Street" adopted the report, as
amended, by deleting:
(a)Licence No. M-1912 (264 Spadina Avenue) from Appendix 'A';
(b)Licence No. M-1138 (437 Dundas Street West) from Appendix 'B'.
In addition, City Council adopted the report (July 27, 1998) from the Commissioner of Works and Emergency Services
entitled, "Boulevard Marketing - 70 Huron Street" and in so doing:
(1)directed that, should a further 'Summons' for excessive marketing be issued to the licence holder of 70 Huron Street,
the Commissioner of Works and Emergency Services report to the Toronto Community Council on the possible
cancellation of the boulevard marketing licence and the applicant be given the opportunity to be heard by the Committee;
and
(2)after the hearing of deputations, the Toronto Community Council recommend to City Council the cancellation of the
boulevard marketing licence.
Comments:
As outlined in our earlier report, staff have visited 70 Huron Street on numerous occasions and issued several "Notices of
Advice" and "Summonses" to 1229920 Ontario Inc., o/a Hong Fat Seafood Market, for excessive marketing. Currently,
there are 2 outstanding "Summonses" for excessive marketing at this location, and to-date, 1 conviction has been registered
for excessive marketing.
In order to assist the business operator in confining their licensed marketing area to the permitted limits, arrangements were
made on July 24, 1998 to repaint the boundaries of the licensed area.
On August 7, 1998, while on routine patrol, staff noted that there was display of goods outside the licensed marketing area.
The inspector contacted the manager of Hong Fat Seafood Market to discuss the past problems concerning excessive
marketing at the location and to ensure their responsibility in confining all marketing within the licensed area. The
excessive marketing was removed in the presence of the inspector.
On August 24, 1998, staff again noted that there was an over display of goods fronting 70 Huron Street. Accordingly, a Part
1 Offence Notice was issued to 1229920 Ontario Inc., o/a Hong Fat Seafood Market for excessive marketing.
As the licence holder must be given the opportunity to be heard before a Committee or Council prior to cancellation or
amendment of the licence, I have requested the City Clerk to notify the licence holder of the proposed cancellation.
Conclusions:
In view of the on-going problems associated with excessive marketing, it is recommended that the boulevard marketing
licence fronting 70 Huron Street be cancelled.
Should the Toronto Community Council decide to cancel the licensed boulevard marketing fronting 70 Huron Street, in
accordance with the Municipal Code requirements, a 30 day written notice of cancellation be provided to the licence holder
and the licence holder be refunded the unexpired portion of the annual boulevard marketing fee.
Contact Name and Telephone Number:
Ken McGuire, 392-7564