Sign By-law Variance Request -
First Floor Wall Signage and Roof Level Signage -
Trimark Trust and Steel Art Signs - 5140 Yonge Street -
North York Centre
The North York Community Council recommends that:
(1)the three signs proposed for the first floor of 5140 Yonge Street (east elevation) be approved;
(2)two signs on the north and south side of 5140 Yonge Street be approved;
(3)the size of the south facing sign be amended to 30 feet long by 4'10" in height; and
(4)the illumination be such that it not disturb residents of the existing condominiums or those condominiums
presently under construction.
The North York Community Council reports for the information of Council having requested the Commissioner of Urban
Planning and Development to develop a criteria for the illumination of signs as part of the review of the Sign By-law
currently under way.
The North York Community Council submits the following report (October 2, 1998) from the Director and Deputy
Chief Building Official:
Purpose:
Evaluate and make recommendations concerning a request by Ms. Filo Costa, Project Manager for Trimark Trust, for a
variance from the Sign By-law to permit the erection of four wall signs, one on the south and three on the east elevation
of the first floor of 5140 Yonge St. (See attached drawings). The sign facing south will be an illuminated sign 90 feet long
by 4 feet in height, for an area of 360 square feet. The signs facing east will consist of one illuminated 30 foot by 4 foot
sign with an area of 120 square feet, and two non illuminated signs over the entrance doors each 10 feet by 2 feet 4 inches
in width with an area of approximately 23 square feet. The total area of signage on the east side is proposed to be 160
square feet.
Recommendation:
It is recommended that:
(1)the request for a minor variance from the sign by-law be approved.
Council Reference/Background/History:
The building is located in an O3 zone and the sign by-law limits the area of wall signage in such zones to an aggregate
area of 161.5 square feet. A site specific by-law number 28421 permits commercial uses in that zone and it would follow
that the provisions of Section 5.2.3.1 of the Sign By-law for wall signage in a commercial zone should be applied. Section
5.2.3.1 of the Sign By-law would permit a cumulative sign area 20 percent of the wall area visible from any direction for
the first storey, for a sign area of 530 square feet. The proposed signage of 360 square feet on the south elevation, and 160
square on the east elevation would comply if the requirements of the sign by-law in a commercial zone are applied, and a
variance would not have been required.
The Ward Councillors have been notified of this request and have been provided with a copy of the report and attached
plans.
Conclusions:
It is the opinion of this department that the proposed signs would not have a negative impact on the surrounding area and
that the intent of the sign by-law would not be compromised by the erection of these signs. As a condition of the issuance
of a sign permit, however, we would request the approval of the Director of Civic Projects to assure that any specific
limitations put forth in the Development Agreement have been complied with.
________
(A copy of the plans and drawings referred to in the foregoing report is on file in the office of the City Clerk, North York
Civic Centre.)
Ms. Filo Costa, Project Manager, Trimark Trust, appeared before the North York Community Council in connection with
the foregoing matter.
The North York Community Council also submits the following report (October 2, 1998) from the Director and
Deputy Chief Building Official:
Purpose:
Evaluate and make recommendations concerning a request by Gene Mordaunt of Steel Art Signs, for a variance from the
sign by-law to permit the erection of two wall signs, of identical size, to be placed at the 24th storey level on the south and
north elevations of the "Petro Canada Building" located at the south west corner of Yonge Street and Park Home Avenue.
Recommendation:
It is recommended that:
(1)the request for a minor variance from the sign by-law be approved.
Council Reference/Background/History:
Gene Mordaunt of Steel Art Signs is requesting permission to erect two wall signs on the north and south wall faces of the
top storey of the building. One sign will be placed flush to the top of the parapet at the 24th floor on the south elevation
and the other flush to the top of the parapet on the north elevation. Both signs have an area of 544.5 square feet.
The building is located in an O3 zone and the sign by-law limits the area of wall signage in such zones to an aggregate
area of 161.5 square feet. A site specific by-law number 28421 permits commercial uses in that zone and it would follow
that the provisions of Section 5.2.3.1 of the Sign By-law for wall signage in a commercial zone should be applied. Section
5.2.3.1. of the sign by-law would permit a cumulative sign area per storey of 15 percent of the wall area visible from any
direction, for signage on storeys other than the first storey, with a sign area of 653.25 square feet. The proposed signage
on both elevation would comply if the requirements of the sign by-law in a commercial zone are applied, and a variance
would not have been required.
The Ward Councillors have been notified of this request and have been provided with a copy of the report and attached
plans.
Conclusions:
It is the opinion of this department that the proposed signs would not have a negative impact on the surrounding area and
that the intent of the sign by-law would not be compromised by the erection of these signs. As a condition of the issuance
of a sign permit, however, we would request the approval of the Director of Civic Projects to assure that any specific
limitations put forth in the Development Agreement have been complied with.
________
(A copy of the plans referred to in the foregoing report is on file in the office of the City Clerk, North York Civic Centre.)
A.Councillor Filion, North York Centre, moved that:
(1)the three signs on the first floor of 5140 Yonge Street (east elevation) be approved;
(2)(i)the two signs on the north and south side of 5140 Yonge Street be approved; and
(ii)the approval of the two signs on the north and south side of 5140 Yonge Street be for a period of two years;
(3)the illumination be such that it not disturb residents of the existing condominiums or those presently under
construction; and
(4)the sign on Mel Lastman Square not be approved but that Trimark Trust be permitted to erect a temporary sign for one
week prior to and one week after its opening in 1998.
B.Councillor Gardner, North York Centre, moved that the size of the south facing sign on 5140 Yonge Street be amended
to 30 feet long by 4'10" in height.
A recorded vote on part (1) of motion A. by Councillor Filion, North York Centre, was as follows:
FOR:Councillors Mammoliti, Sgro, Li Preti, Feldman, Flint, Gardner, Chong, Shiner, King
AGAINST:Councillors Augimeri, Berger, Filion
ABSENT:Councillors Moscoe, Minnan-Wong
Carried
A recorded vote on part (2)(ii) of motion A. by Councillor Filion, North York Centre, was as follows:
FOR:Councillors Mammoliti, Li Preti, Augimeri, Chong, Filion
AGAINST:Councillors Sgro, Feldman, Berger, Flint, Gardner, Shiner, King
ABSENT:Councillors Moscoe, Minnan-Wong
Part (2)(ii) of motion A. by Councillor Filion, North York Centre, was declared by the Chair to be lost.
A recorded vote on part (4) of motion A. by Councillor Filion, North York Centre, was as follows:
FOR:Councillors Mammoliti, Li Preti, Augimeri, Flint, Filion, King
AGAINST:Councillors Sgro, Feldman, Berger, Gardner, Chong, Shiner
ABSENT:Councillors Moscoe, Minnan-Wong
Part (4) of motion A. by Councillor Filion, North York Centre, was declared by the Chair to be lost on a tie vote.
A recorded vote on motion B. by Councillor Gardner, North York Centre, was as follows:
FOR:Councillors Sgro, Feldman, Berger, Gardner, Chong, Shiner, King
AGAINST:Councillors Mammoliti, Li Preti, Augimeri, Flint, Filion
ABSENT:Councillors Moscoe, Minnan-Wong
Carried
