Variances from Chapter 297, Signs,
of the former City of Toronto Municipal Code -
2629 Yonge Street (North Toronto)
The Toronto Community Council recommends that Application No. 998067 respecting minor variances from
Chapter 297, Signs, of the former City of Toronto Municipal Code to permit one encroaching illuminated fascia
sign at 2629 Yonge Street be refused.
The Toronto Community Council submits the following report (September 30, 1998) from the Commissioner of
Urban Planning and Development Services:
Purpose:
To review and make recommendations respecting an application for variances to permit one encroaching illuminated
fascia sign for identification purposes at 2629 Yonge Street.
Source of Funds:
Not applicable
Recommendation:
That City Council refuse Application No. 998067 respecting minor variances from Chapter 297, Signs, of the former City
of Toronto Municipal Code to permit one encroaching illuminated fascia sign at 2629 Yonge Street.
Comments:
The property is located on the northeast corner of Yonge Street and Sheldrake Boulevard, in a mixed use
(Commercial-Residential) district. The property accommodates a three-storey mixed-use building with retail stores on the
first floor. The applicant is requesting permission to erect one encroaching illuminated fascia sign on the southwest corner
of the building, at the second-floor level for identification purposes (see Figure 1). The sign has a length of 6.9 metres and
a height of 0.8 metre, with an area of 5.5 m5.
The sign does not comply with Chapter 297 of the Municipal Code in the following way:
1.The proposed fascia sign for identification will not be located on a wall that is part of the commercial unit being
advertised.
The variance occurs because the Municipal Code allows signs to be erected only on the portion of the wall belonging to a
particular commercial unit, so that each commercial store is allowed to be identified. The intent of this provision is to
prevent over signage and limit the possible negative impact of signage on the appearance of buildings by permitting signs
where they have traditionally been displayed. In this instance, the ARunning Room@ sign would be located on the
second-storey level at the southwest corner of the building, directly above the ASanna@ couture design shop. Signage
already exists to identify the Running Room=s Yonge Street frontage. Further, the proposed sign on the flanking street
conflicts with signage for the ground-floor tenant. I feel the additional signage would be excessive and would set an
undesirable precedent for other corner properties.
I am, therefore, recommending refusal for this application.
Contact Name:
Norm Girdhar
Telephone: (416) 392-7209
Fax: (416) 392-7536
E-Mail: ngirdhar@city.toronto.on.ca
Insert Table/Map No. 1
2629 Yonge
Insert Table/Map No. 2
2629 Yonge
Insert Table/Map No. 3
2629 Yonge
Insert Table/Map No. 4
2629 Yonge