Authority:Toronto Community Council Report No. 14, Clause No. 2,
as adopted by Council on November 25, 26 and 27, 1998
Enacted by Council:
CITY OF TORONTO
Bill No. 835
BY-LAW No. -1998
To amend the former City of Toronto Municipal Code Ch. 297, Signs,
respecting No. 1 Dundas Street West et al.
The Council of the City of Toronto HEREBY ENACTS as follows:
1.Section 297-12 of Chapter 297, Signs, of the Municipal Code of the former City of Toronto
is amended by adding the following subsection:
R.Section 297-10 shall not apply to prohibit the erection or display of signs hereinafter
described and shown in Schedule B, Maps 1 to 4 inclusive, at the end of this chapter, on the
Yonge Street elevation of the Eaton Centre located on lands municipally known in 1997 as
including No.1Dundas Street West, if the signs comply with the following:
(1)For the purposes of this exception, the following terms shall have the meaning indicated:
DISPLAY SURFACE - The display surface of the sign screen is the area of the building
facade which may be used to erect or display signs, as shown in Schedule B, Maps 1 to 4
inclusive.
SIGN TOWER - The sign tower structure, supports, uprights, bracing and framework erected
on a building existing on the lands known in 1997 as including No.1 Dundas Street West for
the purpose of supporting signage.
(2)Nine (9) illuminated fascia signs identified by the number 1 and located as shown in
Schedule B, Maps 1 to 3 inclusive, for the purpose of identification or for the purpose of
third-party advertising, are permitted to be erected or displayed if there is compliance with
Subsection (10).
(3)Four (4) illuminated fascia signs identified by the number 2 and located as shown in
Schedule B, Maps 1 and 3, for the purpose of identification, are permitted to be erected or
displayed if there is compliance with Subsection (10).
(4)Seven (7) illuminated fascia signs identified by the number 2a and located as shown in
Schedule B, Maps 1 to 3 inclusive, for the purpose of identification of the occupant, are
permitted to be erected or displayed if there is compliance with Subsection (10).
(5)Three (3) illuminated signs identified by the number 3 and located as shown in Schedule
B, Map 3, for the purpose of direction to the parking garage within the building, are permitted
to be erected or displayed if there is compliance with Subsection (10).
(6)One (1) illuminated sign tower located as shown in Schedule B, Map 4, for the purpose of
identification or the purpose of third-party advertising, is permitted to be erected or displayed
if the illumination is static and not intermittent or flashing and if there is compliance with
Subsection (10).
(7)Two (2) illuminated signs identified by the number 4 which are supported by the sign
tower and located as shown in Schedule B, Maps 2 and 4, for the purpose of identification or
the purpose of third-party advertising, are permitted to be erected or displayed if the
illumination is static and not intermittent or flashing and if there is compliance with
Subsection (10).
(8)Two (2) illuminated signs identified by the number 4a which are supported by the sign
tower and located as shown in Schedule B, Maps 2 and 4, for the purpose of identification of
the name of the building, are permitted to be erected or displayed if the illumination is static
and not intermittent or flashing and if there is compliance with Subsection (10).
(9)One (1) illuminated canopy sign identified by the number 5 and located as shown in
Schedule B, Maps 2 and 4, for the purpose of identification of the name of the building, is
permitted to be erected or displayed if there is compliance with Subsection (10).
(10)The following general provisions also apply:
(a)All signs shall be framed with a non-corrosive metal frame.
(b)The signs shall not contain animated copy, changeable copy, electronic message display
copy nor tri-vision panels or consist of flags or pennants.
(c)Unless otherwise indicated, the signs are illuminated with internal illumination with the
light source located within the sign or behind the copy.
(d)All display areas shall contain sign copy at all times.
(e)No sign shall be erected or displayed which resembles an official traffic signal, traffic sign
or other traffic regulating device unless the sign is erected and displayed for the purposes of
direction and is entirely on private property.
(f)No sign shall be erected or displayed which obstructs or otherwise interferes with an
official traffic signal, traffic sign or other traffic regulating device.
2.Schedule B of Chapter 297 is amended as follows:
A.By inserting in the list of maps, in numerical order by section number, the following:
Area referred to in § 297-12R (Maps 1 through 4)
B.By inserting in numerical order by section number, the maps at the end of this by-law.
ENACTED AND PASSED this day of , A.D. 1998.
MayorCity Clerk
