Date: September 27, 1999
To: East York Community Council
From: Douglas Walker
Manager, Field Office
Subject: Request for variance from Sign By-law requirements for
Moores retail store, at 3003 Danforth Avenue.
Purpose: The applicant proposes to install a facial sign, not in compliance with the Sign By-law of the Community of East
York. The proposed sign is for the Moores retail store at Shoppers World Plaza, 3003 Danforth Avenue at Victoria Park
Avenue.
Financial Implications:
There are no financial implications.
Recommendations:
AIt is recommended that:
Council deny the variance from the Sign By-law requirements to permit the installation of more than one facial sign on the
same wall elevation, for Moores store, at 3003 Danforth Avenue.
Background:
The Municipal Act authorizes Council to pass by-laws for prohibiting or regulating signs and advertising devices. The Act
also authorizes Council to grant minor variances from the by-law where such variances, in the opinion of Council, would
maintain the general intent of the by-law.
Comments:
The Sign By-law allows signs for buildings in accordance with the zoning designation of the area where the buildings are
located and in accordance with the type of the occupancy of the buildings.
The Moores retail store is located in the Shoppers World Plaza in an area designated as Commercial zone. The Sign
By-law for the Community of East York allows, for commercial plazas, or shopping centres:
One (1) facial or canopy sign for each occupant, except that where a unit has more than one facades exposed to and
abutting a street or parking area in a front or side yard, one (1) facial or canopy sign for each wall thus exposed may be
erected, to a maximum of two (2) signs per establishment, provided the height of each facial or canopy sign does not
exceed 1.2 metres.
The applicant is proposing to install a second facial sign, which is not permitted by the Sign By-law.
Conclusion:
Staff is of the opinion that the request for variance to install a second facial sign on the same wall elevation for Moores
retail store, at 3003 Danforth Avenue, be denied. The second sign is specifically not permitted by the Sign By-law and is
beyond the parameters for minor variances from the Sign By-law requirements.
Contact Name and Telephone Number:
Iraklis (Eric) Tsotsos
967-4482
