Tel: (416) 395-7535

Fax: (416) 395-7589

October 27, 1998

TO:Chairman and Members

North York Community Council

FROM:Mr. Edward Tipping, P.Eng.

Director and Deputy Chief Building Official

SUBJECT:Proposed Billboard Roof Sign at 373 Wilson Ave.

(Sign Application S98-4186)

Purpose:

Evaluate and make a recommendation concerning a request by Ms. Raffaella Russo, for a variance from the Sign By-law to permit the erection of illuminated 10 foot by 20 foot third party billboard sign on the roof of an existing 2-storey commercial building at 373 Wilson Ave.

Recommendations:

It is recommended that:

1)The request for a minor variance from the sign by-law be refused.

Council Reference/Background/History:

The building on which the sign is proposed is located in a commercial zone (C1). The building fronts on to Wilson Ave. and the proposed sign would face east and west on the south side of Wilson Ave. The building on which the sign is proposed contains various retail and restaurant uses on the first floor with residential and office suites on the second floor; this type of building is very common in this area and is mirrored in use along the north and south sides of Wilson Ave. On the roof of the subject building there are three (3) existing illuminated roof signs approximately ten feet by twenty feet each. The proposed sign would be located approximately 100 feet west of the existing roof signs.

Section 5.2.1.1 of the Sign By-law for roof signs in a commercial zone requires that roof signs be located no closer than 500 feet from another roof sign, on the same side of the street.

Considering the various uses of the subject building and the various surrounding building, the concentration of existing roof signs, the approval of this sign would result in a very high concentration of roof signs within a small corridor and contribute to visual pollution of the area. The Ward Councillors have been notified of this request and have been provided with a copy of the report and attached plans.

Conclusions:

It is the opinion of this department that the proposed sign would;

• have negative impact on the area.
• not be a minor variance from the Sign By-law requirement.
• not be in keeping with the intent of the Sign By-law requirements.

Edward Tipping, P. Eng.,

Director & Deputy Chief Building Official

Attach.

cc.Councillor Joanne Flint

Councillor Milton Berger

Ms. Raffaella Russo

CITY CLERK

Clause embodied in Report No. 13 of the North York Community Council, as deferred by the North York Community Council at its meeting held on November 12, 1998.

24(e)Sign By-law Variance Request - Billboard Roof Sign - Raffaella Russo - 373WilsonAvenue - North York Centre South.

The North York Community Council reports having deferred the following report to its next regular meeting scheduled for December 9, 1998:

(October 27, 1998) from the Director and Deputy Chief Building Official, recommending that the request for a minor variance from North York Sign By-law No. 30788 to permit the erection of a billboard roof sign be refused.

---------------

The following persons appeared before the North York Community Council in connection with the foregoing matter:

-Ms. Raffaella Russo; and

-Mr. Jim Ditrani.

Tel: (416) 395-7535

Fax: (416) 395-7589

October 27, 1998

TO:Chairman and Members

North York Community Council

FROM:Mr. Edward Tipping, P.Eng.

Director and Deputy Chief Building Official

SUBJECT:Proposed Billboard Roof Sign at 373 Wilson Ave.

(Sign Application S98-4186)

Purpose:

Evaluate and make a recommendation concerning a request by Ms. Raffaella Russo, for a variance from the Sign By-law to permit the erection of illuminated 10 foot by 20 foot third party billboard sign on the roof of an existing 2-storey commercial building at 373 Wilson Ave.

Recommendations:

It is recommended that:

1)The request for a minor variance from the sign by-law be refused.

Council Reference/Background/History:

The building on which the sign is proposed is located in a commercial zone (C1). The building fronts on to Wilson Ave. and the proposed sign would face east and west on the south side of Wilson Ave. The building on which the sign is proposed contains various retail and restaurant uses on the first floor with residential and office suites on the second floor; this type of building is very common in this area and is mirrored in use along the north and south sides of Wilson Ave. On the roof of the subject building there are three (3) existing illuminated roof signs approximately ten feet by twenty feet each. The proposed sign would be located approximately 100 feet west of the existing roof signs.

Section 5.2.1.1 of the Sign By-law for roof signs in a commercial zone requires that roof signs be located no closer than 500 feet from another roof sign, on the same side of the street.

Considering the various uses of the subject building and the various surrounding building, the concentration of existing roof signs, the approval of this sign would result in a very high concentration of roof signs within a small corridor and contribute to visual pollution of the area. The Ward Councillors have been notified of this request and have been provided with a copy of the report and attached plans.

Conclusions:

It is the opinion of this department that the proposed sign would;

• have negative impact on the area.
• not be a minor variance from the Sign By-law requirement.
• not be in keeping with the intent of the Sign By-law requirements.

Edward Tipping, P. Eng.,

Director & Deputy Chief Building Official

Attach.

cc.Councillor Joanne Flint

Councillor Milton Berger

Ms. Raffaella Russo