CITY CLERK
Clause embodied in Report No. 1 of the North York Community Council, as deferred sine die by the
North York Community Council at its meeting held on January 20, 1999.
24(m)Sign By-law Variance Request - Billboard Roof Sign - Raffaella Russo - 373 Wilson Avenue - North York
Centre South.
The North York Community Council reports having deferred sine die, the following report:
(October 27, 1998) from the Director and Deputy Chief Building Official, recommending that the request for a minor
variance from North York Sign By-law No. 30788 to permit the erection of a billboard roof sign be refused.
Mr. J. Ditrani appeared before the North York Community Council in connection with the foregoing matter on behalf of
Mrs. Raffaella Russo.
CITY CLERK
Clause embodied in Report No. 15 of the North York Community Council, as deferred by the North York
Community Council at its meeting held on December 9, 1998.
28(b)Sign By-law Variance Request - Billboard Roof Sign - Raffaella Russo - 373 Wilson Avenue - North York
Centre South.
The North York Community Council reports having deferred the following report to its next meeting scheduled for
January 20, 1999:
(October 27, 1998) from the Director and Deputy Chief Building Official recommending that the request for a minor
variance from North York Sign By-law No. 30788 to permit the erection of a billboard roof sign be refused.
CITY CLERK
Clause embodied in Report No. 13 of the North York Community Council, as deferred by the North York
Community Council at its meeting held on November 12, 1998.
24(e)Sign By-law Variance Request - Billboard Roof Sign - Raffaella Russo - 373WilsonAvenue - North York
Centre South.
The North York Community Council reports having deferred the following report to its next regular meeting
scheduled for December 9, 1998:
(October 27, 1998) from the Director and Deputy Chief Building Official, recommending that the request for a minor
variance from North York Sign By-law No. 30788 to permit the erection of a billboard roof sign be refused.
________
The following persons appeared before the North York Community Council in connection with the foregoing matter:
-Ms. Raffaella Russo; and
-Mr. Jim Ditrani.
October 27, 1998
TO:Chairman and Members
North York Community Council
FROM:Mr. Edward Tipping, P.Eng.
Director and Deputy Chief Building Official
SUBJECT:Proposed Billboard Roof Sign at 373 Wilson Ave.
(Sign Application S98-4186)
Purpose:
Evaluate and make a recommendation concerning a request by Ms. Raffaella Russo, for a variance from the Sign By-law to
permit the erection of illuminated 10 foot by 20 foot third party billboard sign on the roof of an existing 2-storey
commercial building at 373 Wilson Ave.
Recommendation:
It is recommended that the request for a minor variance from the sign by-law be refused.
Council Reference/Background/History:
The building on which the sign is proposed is located in a commercial zone (C1). The building fronts on to Wilson Ave.
and the proposed sign would face east and west on the south side of Wilson Ave. The building on which the sign is
proposed contains various retail and restaurant uses on the first floor with residential and office suites on the second floor;
this type of building is very common in this area and is mirrored in use along the north and south sides of Wilson Ave. On
the roof of the subject building there are three (3) existing illuminated roof signs approximately ten feet by twenty feet
each. The proposed sign would be located approximately 100 feet west of the existing roof signs.
Section 5.2.1.1 of the Sign By-law for roof signs in a commercial zone requires that roof signs be located no closer than
500 feet from another roof sign, on the same side of the street.
Considering the various uses of the subject building and the various surrounding building, the concentration of existing
roof signs, the approval of this sign would result in a very high concentration of roof signs within a small corridor and
contribute to visual pollution of the area. The Ward Councillors have been notified of this request and have been provided
with a copy of the report and attached plans.
Conclusions:
It is the opinion of this department that the proposed sign would;
- have negative impact on the area.
- not be a minor variance from the Sign By-law requirement.
- not be in keeping with the intent of the Sign By-law requirements.
Edward Tipping, P. Eng.,
Director & Deputy Chief Building Official
Attach.
cc.Councillor Joanne Flint
Councillor Milton Berger
Ms. Raffaella Russo