Toronto City Hall
100 Queen Street West
Toronto, Ontario
Canada M5H 2N2
www.toronto.ca
Tel: 416-392-0421
Fax: 416-392-0580
File No.998091
Urban Planning and Development Services
February 11, 1999
To:Toronto Community Council
From:Commissioner of Urban Planning and Development Services
Subject:Further Report respecting 2300 Yonge Street, Application No. 998091: Request for
approval of a variance from Chapter 297, Signs, of the former City of Toronto Municipal
Code, upon application by Pride Signs Ltd., 280 Holiday Inn Drive, Cambridge, Ontario, N3C
1Z4 on behalf of Metropolitan Life Insurance, 2300 Yonge Street, P.O. Box 2300, Toronto,
Ontario, M4P 1E4. (North Toronto)
Purpose:
This report forwards the comments and recommendations from the Commissioner of Works
and Emergency Services respecting the encroachment of the illuminated "blade" sign on the
east elevation of the building onto the Yonge Street road allowance. I am including these
recommendations as part of the new procedures to streamline the approval process for signs
encroaching over Metro roads.
Recommendations:
That the recommendations contained in the report dated November 26, 1998 from the
Commissioner of Urban Planning and Development Services be amended to include the
following:
"3.City Council grant authority to:
(i)allow a minor variance from the former Metro By-law No. 118 to permit the erection of
the illuminated "blade" sign on the east elevation of the building subject to the applicant
entering into an encroachment agreement with the City to the satisfaction of the
Commissioner of Works and Emergency Services for the "blade" sign; and
(ii)direct the appropriate City of Toronto Officials to give effect thereto.
- The applicant pay all legal costs of the City of Toronto in the preparation and registration
of the agreement.
5.The lease of rights, including, but not limited to air rights, commercial uses and signage be
reviewed by the Commissioner of Works and Emergency Services and be subject to a fair
market rental determined by the Commissioner of Corporate Services and payable to the City
of Toronto, Transportation Services Account, as of the installation date."
Background:
On December 9, 1998, Toronto Community Council had before it my report dated November
26, 1998 requesting approval to install two illuminated "blade" signs. Toronto Community
Council deferred consideration of this item until its meeting to be held on January 20, 1999, to
permit the Ward Councillor to have a meeting in the community.
The "blade" sign when completed will be located at a distance of " 83.0 metres north of the
curb line of Eglinton Avenue at Yonge Street, and will overhang on the Yonge Street road
allowance by 4.54 metres. Clear space between the west curb line of Yonge Street to the
closest part of sign being 0.36 metres. Minimum clearance between the existing sidewalk to
lowest portion of sign being 10.4 metres.
Contact Name:Lora Mazzocca
Telephone: (416) 392-0421
Fax: (416) 392-0580
E-Mail: lmazzocc@toronto.ca
Beate Bowron
Director, Community Planning, South District
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