Toronto City Hall
100 Queen Street West
Toronto, Ontario
Canada M5H 2N2
www.toronto.ca
Tel: 416-392-0421
Fax: 416-392-0580
File No.998091
Urban Planning and Development Services
February 11, 1999
To:Toronto Community Council
From:Commissioner of Urban Planning and Development Services
Subject:Further Report respecting 2300 Yonge Street, Application No. 998091: Request for
approval of a variance from Chapter 297, Signs, of the former City of Toronto Municipal
Code, upon application by Pride Signs Ltd., 280 Holiday Inn Drive, Cambridge, Ontario, N3C
1Z4 on behalf of Metropolitan Life Insurance, 2300 Yonge Street, P.O. Box 2300, Toronto,
Ontario, M4P 1E4. (North Toronto)
Recommendation:
That this matter be deferred until the meeting of Toronto Community Council to be held on
February 17, 1999 in order to consider the requested modifications arising from the
community meeting held on January 14, 1999.
Comments:
On December 9, 1998, Toronto Community Council had before it my report dated November
26, 1998 recommending approval to install two illuminated "blade" signs. Toronto
Community Council deferred consideration of this item until its meeting to be held on January
20, 1999, to permit the Ward Councillor to have a meeting in the community.
The meeting was held on January 14, 1999. Concerns were raised by the residents respecting
the proposed sign on the east elevation in that the portion of the sign projecting above the roof
level as well as the proposed semi-circular screen would block their views of Yonge Street.
Modifications to the sign were recommended by the residents and staff is consulting with the
sign company and appropriate civic officials on these modifications. To consider
modifications to the sign, the matter should be deferred to the February 17, 1999 meeting of
Toronto Community Council.
Contact Name:Lora Mazzocca
Telephone: (416) 392-0421
Fax: (416) 392-0580
E-Mail: lmazzocc@toronto.ca
Beate Bowron
Director, Community Planning, South District
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