March 24, 1999
To:Toronto Community Council
From:Commissioner of Urban Planning and Development Services
Subject:456 Wellington Avenue West, Application No. 999005: Request for approval of a variance from Chapter 297,
Signs, of the former City of Toronto Municipal Code, upon application by Dominic Rotundo / Neon Products Ltd., 453
Chancellor Drive, Woodbridge, Ontario, L4L 5E1, on behalf of Sim Video Holdings Ltd., 456 Wellington Avenue West,
Toronto, Ontario, M5V 1E3. (Ward 24 - Downtown)
Purpose:
To review and make recommendations respecting an application for a variance to maintain one illuminated fascia sign for
identification purposes at 456 Wellington Street West.
Source of Funds:
Not applicable.
Recommendations:
1. That City Council approve Application No. 999005 respecting a minor variance from Chapter 297, Signs, of the former
City of Toronto Municipal Code to maintain one illuminated fascia sign for identification purposes at 456 Wellington
Avenue West.
2. That the applicant be advised, upon approval of Application No. 999005, of the requirement to obtain the necessary
permits from the Commissioner of Urban Planning and Development Services.
Comments:
The property is located on the north side of Wellington Street West, between Portland Street and Spadina Avenue, in the
King- Spadina Reinvestment Area. The property accommodates a one -storey commercial building.
The applicant is requesting permission to maintain one illuminated fascia sign for identification purposes on the south wall
of the building (see Figure 1). The sign has a length of 8.48 metres and a height of 0.76 metre, with an area of 6.44 mē.
The sign does not comply with Chapter 297 of the Municipal Code in that the sign obstructs and interferes with windows of
the building. Although, the sign does extend over two of the three windows on the south wall, it is my opinion that the
minor obstruction (0.15 m) of these windows does not affect light access or views.
I am recommending approval of this application, as I find the variance requested to be minor and within the general intent
and purpose of the sign provisions of the Municipal Code.
Contact Name:
Norm Girdhar
Telephone: (416) 392-7209
Fax: (416) 392-0580
E-Mail: ngirdhar@toronto.ca
Beate Bowron
Director, Community Planning, South District
((p:\1999\ug\uds\pln\to1838.pln)-tt
