June 2, 1999
To:Toronto Community Council
From:Commissioner of Urban Planning and Development Services
Subject:595 Bay Street (20 Dundas Street West), Application No. 999039: Request for approval of a variance from
Chapter 297, Signs, of the former City of Toronto Municipal Code, upon application by Phil Gillies on behalf of LCBO, 55
Lakeshore Blvd. East, 2nd Floor, Toronto, Ontario, M5E 1A4. (Ward 24 - Downtown)
Purpose:
To review and make recommendations respecting an application for a variance to maintain one illuminated awning sign for
identification purposes at 595 Bay Street (20 Dundas Street West).
Source of Funds:
Not applicable.
Recommendations:
- That City Council approve Application No. 999039 respecting a minor variance from Chapter 297, Signs, of the former
City of Toronto Municipal Code to maintain one illuminated awning sign at 595 Bay Street (20 Dundas Street West).
- That the applicant be advised, upon approval of Application No. 999039, of the requirement to obtain the necessary
permits from the Commissioner of Urban Planning and Development Services.
Comments:
The property known as "Atrium on Bay" is located on a city block bounded by Bay Street, Edward Street, Yonge Street and
Dundas Street West, in a mixed-use zoning district. The property accommodates a multi-storey office building with retail
uses at grade and concourse levels. The applicant is requesting permission to maintain one illuminated awning sign for
identification purposes, at the first floor level on the south elevation of the building, for a LCBO Store which is located on
the concourse level. The sign is 8.26 metres long and 1.15 metres high, with an area of 9.50 mē.
The sign does not comply with Chapter 297 of the Municipal Code in that the sign is not located on a wall that is part of
the commercial unit of the tenant.
In this case no opportunity exists for the concourse level tenant to display a sign for identification on the wall of his unit. I
consider the variance to be technical in nature and therefore acceptable.
I am recommending approval of this application, as I find the variance requested to be minor and within the general intent
and purpose of the sign provisions of the Municipal Code.
Contact Name:
Norm Girdhar
Telephone: (416) 392-7209
Fax: (416) 392-7536
E-Mail: ngirdhar@toronto.ca
Beate Bowron
Director, Community Planning, South District
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