August 27, 1999
To:Toronto Community Council
From:Acting Commissioner of Urban Planning and Development Services
Subject:2300 Yonge Street, Application No. 999062: Request for approval of variances from Chapter 297, Signs, of the
former City of Toronto Municipal Code, upon application by Barry Alper / The Brothers Markle Inc., 3780 14th Avenue,
Markham, Ontario, L3R 9Y5, on behalf of Greenwin Construction Company, 2300 Yonge Street, Toronto, Ontario M4P
1E4. (Ward 22 - North Toronto)
Purpose:
To review and make recommendations for an application for variances to erect two illuminated fascia signs in the form of
individual letters which identify a restaurant use "The Pickle Barrel". The signs will be located on the east and south
elevations of the building at 2300 Yonge Street for identification purposes.
Source of Funds:
Not applicable.
Recommendations:
- That City Council approve Application No. 999062, respecting minor variances from Chapter 297, Signs, of the former
City of Toronto Municipal Code to erect two illuminated fascia signs in the form of individual letters which identify a
restaurant use "The Pickle Barrel". The signs will be located on the east and south elevations of the building at 2300
Yonge Street for identification purposes.
- That the applicant be advised, upon approval of Application No. 999062, of the requirement to obtain the necessary
permits from the Commissioner of Urban Planning and Development Services.
Comments:
The property known as "Yonge-Eglinton Centre" is located on the north-west corner of Yonge Street and Eglinton Avenue
West, in a mixed-use zoning district. The property accommodates a thirty-storey office building with retail uses at grade
and concourse levels below.
The applicant is requesting permission to erect two illuminated fascia signs in the form of individual letters which identify
a restaurant use "The Pickle Barrel". The signs will be located on the east and south elevations of the building at 2300
Yonge Street for identification purposes (see Figure 1). Each of the proposed fascia signs is 12.20 metres long and 1.02
metres high with an area of 2.44 mē.
The proposed signs do not comply with Chapter 297 of the Municipal Code in the following ways:
1. the proposed fascia signs will not be mounted wholly against the wall of the building;
2. the proposed fascia signs will not be located on a wall that is part of the commercial unit; and
- the proposed fascia signs will be located above the second storey of the building.
The first variance occurs because the proposed fascia signs will not be mounted against the wall of the building. In this
instance, the individual letters which comprise each proposed sign will be mounted against a carrier box with 0.23 metre
projection, which is, in turn, mounted against the columns of the building. The signs most closely resemble a fascia sign,
excepting that they will not be placed against the wall of the building. I consider this variance to be technical in nature and
therefore acceptable.
Regarding the second and third variances, each sign will be located on a wall that is not a part of the commercial unit of the
tenant and will be erected above the second storey of the building. These variances are acceptable as, the design of the
building facade does not provide any reasonable opportunities for signage on the wall that is part of the commercial unit
and on the first or second floor level.
I am, therefore, recommending approval of this application, as I find the variances requested to be minor and within the
general intent and purpose of the sign provisions of the Municipal Code.
Contact Name:
Norm Girdhar
Telephone: (416) 392-7209
Fax: (416) 392-0580
E-Mail: ngirdhar@toronto.ca
Beate Bowron
Director, Community Planning, South District
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