STAFF REPORT

November 16, 1999

To: Toronto Community Council

From: Acting Commissioner of Urban Planning and Development Services

Subject: 15 St. Clair Avenue West, Application No. 999078: Request for approval of a minor variance from Chapter 297, Signs, of the former City of Toronto Municipal Code, upon application by Dominic Rotundo / Neon Products Ltd., 453 Chancllor Drive, Woodbridge, Ontario, L4L 5E1 on behalf of Greenby Investments Ltd., 24 Ryerson Avenue, Toronto, Ontario, M5T 2P3. ( Ward 23 - Midtown )

Purpose:

To review and make recommendations for an application for a minor variance to permit, for identification purposes, one illuminated fascia sign on the front elevation at 15 St. Clair Avenue West.

Financial Implications and Impact Statement:

There are no financial implications and impact statements resulting from the adoption of this report.

Recommendations:

It is recommended that:

(1) City Council approve Application No. 999078 for a minor variance from Chapter 297, Signs, of the former City of Toronto Municipal Code to permit, for identification purposes, one illuminated fascia sign on the front elevation at 15 St. Clair Avenue West.

(2) The applicant be advised, upon approval of Application No. 999078, of the requirement to obtain the necessary permits from the Commissioner of Urban Planning and Development Services.

Comments:

The property is located on the south side of St. Clair Avenue West in a (CR) mixed-use zone district. The property contains a two-storey building with a fast food (submarine-sandwich) shop at grade level. The applicant is requesting permission to erect, for identification purposes, one illuminated fascia sign on the front elevation of the building. The sign is 3.66 metres long and 0.67 metre high, with an area of 2.45 m2 (see Figure 1).

The sign does not comply with Chapter 297 of the Municipal Code in that the proposed fascia sign will not consist only of letters. The variance occurs because the proposed sign contains a small picture of a subway-sandwich along with the letters "Quizno's Subs". It is my opinion that the added graphics is acceptable. I am recommending approval of this application, as I find the variance requested to be minor and within the general intent and purpose of the sign provisions of the Municipal Code.

Conclusions:

Contact: Norm Girdhar

Telephone: (416) 392-7209

Fax: (416) 392-0580

E-Mail: ngirdhar@toronto.ca

Beate Bowron

Director, Community Planning, South District

List of Attachments: Report maps / graphics

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