STAFF REPORT

November 9, 1999

To: Toronto Community Council

From: Acting Commissioner of Urban Planning and Development Services

Subject: 1938 Bloor Street West, Application No. 999080: Request for approval of variances from Chapter 297, Signs, of the former City of Toronto Municipal Code, upon application by Orest E. Dzulynsky, 1938 Bloor Street West, Toronto, Ontario, M6P 3K8

(High Park)

Purpose:

To review and make recommendations for an application for a minor variance to maintan, for identification purposes, two illuminated fascia signs at 1938 Bloor Street West.

Financial Implications:

There are no financial implications resulting from the adoption of this report.

Recommendations:

It is recommended that:

(1) City Council approve Application No. 999080 for a minor variance from Chapter 297, Signs, of the former City of Toronto Municipal Code to maintain, for identification purposes, two illuminated fascia signs at 1938 Bloor Street West.

(2) The applicant be advised, upon approval of Application No. 999080, of the requirement to obtain the necessary permits from the Commissioner of Urban Planning and Development Services.

Comments:

The property is located on the north side of Bloor Street West, in a residential zone district. The property contains a two-storey building with a drug store " I.D.A. - High Park Pharmacy " at grade level.

The applicant is requesting permission to maintain two backlit illuminated fascia signs, one on the Bloor Street West elevation and the other on the Quebec Avenue elevation of the building. The fascia sign on the Bloor Street West elevation is 7.01 metres long and 0.87 metre high with an area of 6.10 mē. The fascia sign on the Quebec Avenue elevation is 1.83 metres long and 0.87 metre high with an area of 1.59 mē (see Figure 1).

The signs do not comply with Chapter 297 of the Municipal Code in the following way:

1. the fascia signs are not permitted in an (R) residential zone district.

The drug store is a legal non-conforming use in this residential district. The proposal is to maintain two backlit illuminated fascia signs with the corporate marketing image of red, blue and white "I.D.A.- High Park Pharmacy". There is no impact on adjacent residential uses. These are replacement signs for an existing commercial use. Both signs are consistent with many of the other existing signs along this portion of Bloor Street West.

I am recommending approval of this application, as I find the variances requested to be minor and within the general intent and purpose of the sign provisions of the Municipal Code.

Contact: Norm Girdhar

Telephone: (416) 392-7209

Fax: (416) 392-0580

E-Mail: ngirdhar@toronto.ca

Beate Bowron

Director, Community Planning, South District

List of Attachments:

Key Map

Site Plan

Elevations

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