CITY CLERK
Clause embodied in Report No. 2 of the Works Committee, was before the Council of the City of
Toronto at its meeting held on July 27, 28, 29 and 30, 1999.
5
City of Toronto Boundary Identification Signs
(City Council on July 27, 28, 29 and 30, 1999, together with the following motions, struck out and referred this
Clauseback to the Works Committee for further consideration:
Moved by Councillor Johnston:
"That:
(1)the existing boundary identification signs be preserved for disposal by the Community Councils and Heritage
Toronto, as they determine; and
(2)the proposed boundary identification signs include the indication that Toronto is the Capital City of Ontario."
Moved by Councillor Moscoe:
"That the motion by Councillor Johnston be amended by adding the following new Part (3):
'(3)City policy prohibit the attachment of advertising material, in any form, to the boundary identification signs.' ")
The Works Committee recommends the adoption of the following report (June 17, 1999) from the Commissioner of
Works and Emergency Services, subject to amending the perimeter and traffic regulation signs to include only the
wordmark "Toronto" without the logo:
Purpose:
To propose the installation of road signs which identify the City of Toronto.
Funding Sources:
The estimated cost to manufacture and install identification signs for the City of Toronto is $68,000.00, which is included
in the Division's 1999 Current Budget estimates.
Recommendations:
It is recommended that during 1999:
(1)new City of Toronto identity signs described in this report be installed at major road boundary locations identified in
Appendix 1;
(2)the existing signs identifying the previous local municipalities, at old boundary locations now within the amalgamated
city, be removed;
(3)the general traffic regulation signs be amended to identify the City of Toronto; and
(4)the directional signs providing guidance to the Civic Centres be replaced with new legend signs.
Background:
There are a variety of signs in and around the City of Toronto which identify municipal boundaries, traffic regulations and
Civic Centres which make reference to the previous municipal names. A signage program is required to update and replace
these signs to identify the amalgamated City of Toronto.
Discussion:
During 1998, a new City of Toronto logo was designed and approved. Utilizing the new logo where appropriate, new
designs were generated for the various city identity signs which would appear at a variety of locations, primarily at the
perimeter of the City. While developing the sign designs, Transportation Services staff liaised with Corporate Services
staff who were instrumental in completing the new City logo project.
Following is a list of the existing road signs which were reviewed in the context of new City identity signage:
(1)signs identifying the boundaries of the previous local municipalities;
(2)general traffic regulation signs at perimeter and freeway exit locations; and
(3)guide signs to the Civic Centres.
Staff are recommending a signage program which places a new City of Toronto identity sign at major vehicular entry
points into the City on City roadways. Because there are a variety of road characteristics to be signed, some providing
limited space for sign installation, two basic sign designs are required as illustrated on the white on black attachments. The
actual signs will be white on blue, using the shade of blue which has been approved with the corporate logo.
There are 45 locations to be signed (listed in Appendix 1) and the estimated cost of sign manufacture and installation is
approximately $33,000.00.
The previous municipalities of York, East York, North York, Etobicoke and Scarborough installed numerous identity signs
at their respective borders, and staff recommend that these 54 signs be removed once this report is adopted by Toronto City
Council, at an approximate cost of $8,000.00.
A standard design of traffic regulation signs was adopted by the seven previous municipalities in 1994. The top panel of
the sign was reserved for the name of the municipality. All of the existing signs can be readily retrofitted to identify the
City of Toronto by placing an overlay across the top panel.
There are approximately 190 signs which should be retrofitted with an overlay, at an estimated total cost of approximately
$15,000.00.
Presently approximately 12 guide signs identify Civic Centres throughout the amalgamated City of Toronto. The existing
signs incorporate a logo that was unique to the previous local municipality. Staff recommend that these guide signs be
replaced by signs which simply identify the individual Civic Centres by name (a legend message only) with white wording
on the special blue background. The use of the City Hall symbol would be confusing, and some members of the general
public would be guided to a different Civic Centre when they were actually seeking City Hall. The exception would be
guide signs to City Hall itself. Examples of these guide signs are illustrated on the attachments. Staff will work with the
Ministry of Transportation of Ontario to replace these types of signs on provincial highways.
There are 18 locations which staff have identified for Civic Centre guidance signs, and the estimated cost of the
manufacture and installation of these signs is $12,000.00.
The total cost of the aforementioned signage program is estimated to be approximately $68,000.00, which is included in
the Division's 1999 Current Budget estimates.
Conclusions:
Since the approval of a new City logo, staff have prepared a comprehensive road signage plan to identify the City of
Toronto boundary, to amend the traffic regulations signs, and to guide motorists to Civic Centres. The estimated cost of
this program is $68,000.00. Staff recommend the implementation of this plan occur in 1999.
Contact Name:
Peter K. Hillier
Manager, Traffic Operations, District 4
Tel: (416) 396-7148
City of Toronto Boundary Identification Signs
Appendix 1
City Identity Sign Locations
|
Street |
Direction |
Location |
| Albion Road |
S/B |
South of Steeles Avenue |
| Bathurst Street |
S/B |
South of Steeles Avenue |
| Bayview Avenue |
S/B |
South of Steeles Avenue |
| Beare Road |
S/B |
South of Steeles Avenue |
| Birchmount Road |
S/B |
South of Steeles Avenue |
| Bloor Street |
E/B |
East of Etobicoke Creek |
| Brimley Road |
S/B |
South of Steeles Avenue |
| Burnhamthorpe Road |
E/B |
East of Etobicoke Creek |
| Dixon Road |
E/B |
East of Highway 427 |
| Don Mills Road |
S/B |
South of Steeles Avenue |
| Don Valley Parkway |
S/B |
North of Lawrence Avenue |
| Dufferin Street |
S/B |
South of Steeles Avenue |
| Dundas Street |
E/B |
East of Etobicoke Creek |
| Eglinton Avenue |
E/B |
East of Etobicoke Creek |
| F. G. Gardiner Expressway |
E/B |
East of Highway 427 |
| Fenmar Drive |
S/B |
South of Steeles Avenue |
| Finch Avenue |
E/B |
East of Highway 427 |
| Finch Avenue |
W/B |
West of Pickering Town Line |
| Highway 2 |
W/B |
West of Rouge River |
| Highway 27 |
S/B |
South of Steeles Avenue |
| Islington Avenue |
S/B |
South of Steeles Avenue |
| Jane Street |
S/B |
South of Steeles Avenue |
| Keele Street |
S/B |
South of Steeles Avenue |
| Kennedy Road |
S/B |
South of Steeles Avenue |
| Kipling Avenue |
S/B |
South of Steeles Avenue |
| Lake Shore Boulevard |
E/B |
East of Etobicoke Creek |
| Leslie Street |
S/B |
South of Steeles Avenue |
| Markham Road |
S/B |
South of Steeles Avenue |
| Martin Grove Road |
S/B |
South of Steeles Avenue |
| McCowan Road |
S/B |
South of Steeles Avenue |
| Middlefield Road |
S/B |
South of Steeles Avenue |
| Midland Avenue |
S/B |
South of Steeles Avenue |
| Pharmacy Avenue |
S/B |
South of Steeles Avenue |
| Reesor Road |
S/B |
South of Steeles Avenue |
| Rexdale Boulevard |
E/B |
East of Highway 427 |
| Sewells Road |
S/B |
South of Steeles Avenue |
| Steeles Avenue |
E/B |
East of Highway 50 |
| Steeles Avenue |
W/B |
West of Pickering Town Line |
| The Queensway |
E/B |
East of Etobicoke Creek |
| Twyn Rivers Drive |
W/B |
West of Pickering Town Line |
| Victoria Park Avenue |
S/B |
South of Steeles Avenue |
| Warden Avenue |
S/B |
South of Steeles Avenue |
| Weston Road |
S/B |
South of Steeles Avenue |
| Woodbine Avenue |
S/B |
S/W/C Steeles Avenue |
| Yonge Street |
S/B |
South of Steeles Avenue |
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The following Councillors appeared before the Works Committee in connection with the foregoing matter:
-Councillor Norman Kelly, Scarborough-Wexford; and
-Councillor Chris Korwin-Kuczynski, High Park.
