Installation of a Sign Case - 12 Alexander Street (Downtown)
The Toronto Community Council recommends the adoption of the following report
(March 3, 1999) from the Manager, Right of Way Management, Transportation
Services, District 1:
Purpose:
To report on a request to install a 2.4 metres high illuminated sign case within the public
highway fronting 12 Alexander Street. As the sign case does not provide the 2.74 metres
vertical clearance required in the former City of Toronto Municipal Code, I am required to
report on this matter.
Recommendation:
That City Council approve the installation of the illuminated sign case within the public
highway fronting 12 Alexander Street, provided that the sign owner agrees to restrict the use
of the sign case for the display of posters or similar signage promoting the theatre's events and
plays and agrees to enter into an agreement with the City of Toronto as prescribed under
Chapter 313 of the former City of Toronto Municipal Code.
Comments:
On October 14, 1998, Mr. Ryan Gaul, on behalf of the tenant, Buddies In Bad Times Theatre,
12 Alexander Street, Toronto, Ontario M4Y 1B4, submitted an application for permission to
install a 2.4 metres high and 1.2 metres wide illuminated sign case within the City boulevard.
In a letter dated February 16, 1999, the applicant has requested consideration for this sign case
noting that the sign case will provide an effective means of promoting their events.
Staff have inspected the area in the immediate vicinity of this property and have determined
that the sign case will not negatively impact the public right-of-way. It was also noted that
there is inadequate space on private property to accommodate the sign case.
It is important to note that at its meeting of January 13, 1997, the former City of Toronto
adopted Clause 8 of the Land Use Committee Report No. 1, which, among other things,
recommended, "That City Council's decision of June 5, 1995, not to expand citywide
advertising programs involving the use of City equipment or the public road allowances
beyond the current transit shelter program be confirmed".
In view of this policy, the proposed sign case should be used strictly for the display of posters
and similar signage promoting the Theatre's events and plays. The sign case should not be
used for any type of third party advertising.
Details of the sign case are on file with my Department.
Conclusions:
As the sign case does not negatively impact the public right-of-way and provided it is used
only for the display of posters or similar signage promoting the Theatre's events/plays, it
should be permitted.
Contact Name and Telephone Number:
Fani Lauzon, 392-7894