Official Registration of the Term "Toronto EMS"

in Reference to Toronto Ambulance Services

The Community Services Committee recommends the adoption of the following report (June 23, 1999) from the Commissioner of Works and Emergency Services:

Purpose:

To officially recognize and establish the term "Toronto EMS" in reference to Toronto Ambulance Services.

Funding Sources, Financial Implications and Impact Statement:

There are no funding or financial implications.

Recommendation:

That the Standing Committee and City Council agree to permit Toronto Ambulance Services to work with the Legal Division in securing the necessary registration of Toronto EMS under the Trade Mark Act.

Background:

The term EMS, Emergency Medical Services is synonymous with ambulance services throughout North America and has been utilized by Toronto Ambulance Services on its vehicles, uniforms and equipment for some time now.

Comments and/or Discussion and/or Justification:

Toronto Ambulance Services wishes to apply for official registration of the term Toronto EMS on behalf of the City of Toronto to secure its use in reference to ambulance services and to prevent its misuse and misrepresentation.

Conclusions:

The Standing Committee and City Council give public notice under the Trade Mark Act of the adoption and use by the City of Toronto Ambulance Services of the term Toronto EMS as an official mark for wares, stationery and documents, including letterheads, invitations, notices, legal documents and other written matter published or used by the City of Toronto Ambulance Services, divisional vehicles, equipment, cap badges and crests, pens and pencils.

Contact Name:

Ronald L. Kelusky,

General Manager

Tel: 397-9240/Fax:392-2115