Millennium Logo Time Stamp

The Economic Development and Parks Committee recommends the adoption of the recommendations of the Millennium Task Force embodied in the following report (September 9, 1999) from the City Clerk:

Recommendations:

The Millennium Task Force on September 8, 1999, recommended to the Economic Development and Parks Committee, and Council, the adoption of the report (August 18, 1999) from the Commissioner of Economic Development, Culture and Tourism, wherein it is recommended that:

(1)all City Departments use the Millennium logo (which incorporates the City's logo and wordmark) to time stamp legacy projects being launched or completed in the year 2000, at their discretion, with respect to appropriateness and budget considerations; and

(2)all City Departments incorporate the Millennium logo, at their discretion, in promotional materials, publications and communications produced in the year 2000, to develop community awareness and involvement in the City's year long celebrations.

Background:

The Millennium Task Force had before it a report (August 18, 1999) from the Commissioner of Economic Development, Culture and Tourism, entitled "Millennium Logo Time Stamp".

(Report dated August 18, 1999, addressed to the

Millennium Task Force Committee from the

Commissioner of Economic Development, Culture and Tourism)

Purpose:

To request that the Millennium Task Force review and approve the recommendations requesting that all City departments include the revised Millennium logo on appropriate print materials, publications and legacy projects throughout the year 2000.

Recommendations:

It is recommended that:

(1)all City Departments use the Millennium logo (which incorporates the City's logo and wordmark) to time stamp legacy projects being launched or completed in the year 2000, at their discretion, with respect to appropriateness and budget considerations; and

(2)all City Departments incorporate the Millennium logo, at their discretion, in promotional materials, publications and communications produced in the year 2000, to develop community awareness and involvement in the City's year long celebrations.

Discussion:

Developed to be a lasting legacy for this unique moment in history, the Millennium logo will enhance and promote Toronto's Millennium celebrations throughout the year 2000 by its appearance across the City on posters, signs, street banners, and so forth. The logo adds a celebratory and creative touch to the existing City of Toronto logo. Recently revised to include the time stamp "2000 - 2001", the Millennium logo can literally mark the moment in history for City projects as diverse as flower bed plantings; to concrete impressions in a newly laid sidewalk; to the plaque for a new public art exhibit. It's a legacy that the whole City can appreciate.

Conclusion:

The whole City will benefit from the profile created by the Millennium logo display across Toronto from both a promotional and a legacy perspective.

Contact Name:

Ms. Halina Cieszynska, Project Manager, 397-9998.

(A copy of the Millennium Logo referred to in the foregoing report was forwarded to each Member of the Millennium Task Force with the agenda for the Millennium Task Force meeting of September 8, 1999, and a copy thereof is also on file in the office of the City Clerk.)