Toronto Wins 1999 Marketing Canada Awards - All Wards

The Economic Development and Parks Committee reports having received the following report (September 16, 1999) from the Commissioner of Economic Development, Culture and Tourism; and having directed that the said report be forwarded to City Council for information:

The Economic Development and Parks Committee reports, for the information of Council, that the Chair, on behalf of Committee, congratulated Economic Development Division, Corporate Communications design staff, Tourism Toronto and Labatt Breweries of Canada, for receiving two first place Marketing Canada Awards and conveyed its appreciation to all who participated for a job well done.

Purpose:

The purpose of this report is to inform Members of Council that brochures prepared to promote Toronto's Economic Development Façade Improvement Program as well as an innovative "in pack" promotion publication prepared by the City of Toronto, in partnership with Tourism Toronto and Labatt Breweries of Canada, have each won a first place Marketing Canada Award.

Recommendation:

It is recommended that this report be received for information.

Comments:

A highlight of the Economic Developers Association of Canada (EDAC) annual conference is the Marketing Canada Awards. This competition, sponsored by the Globe and Mail Report on Business, recognizes excellence in the production of promotional materials produced by Canadian municipalities.

In order to fully assess the success of entries in effectively marketing economic development initiatives, the jury includes representatives from business/manufacturing, tourism/travel, media, advertising and academe. This year's award competition attracted a record number of 323 entries from across Canada.

The City of Toronto received a First Place Award for the series of brochures promoting the unique and successful Façade Improvement Program managed through the Economic Development Division. Another First Place Award was presented to Toronto for an innovative "in pack" promotion brochure produced in partnership with Tourism Toronto and Labatt Breweries of Canada. This brochure, which includes a profile of Toronto's attractions and an invitation to enjoy a sports weekend, has been distributed throughout border States in cases of Labatt beer.

The Economic Development Division constantly seeks opportunities to partner with members of our business community in promoting the City. The "in pack" publication, which won in the Innovative Promotions Category, is particularly rewarding in its recognition of the value of partnerships.

In producing these publications, the Economic Development Division was ably assisted by Toronto's Corporate Communications design staff.

Contact Names:

Mr. Carl Knipfel, 392-3293; Ms. Brenda Librecz, 397-4700.

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Mr. James Villeneuve, Labatt Breweries, appeared before the Economic Development and Parks Committee in connection with the foregoing matter.