Request for Variance from East York Sign By-law
Requirements for Labels Retail Store
At 3003 Danforth Avenue
The East York Community Council recommends that Council:
(1)approve the request for a variance from the Sign By-law requirements to permit the installation of a facial sign
for Labels with an overall height of 4.26 metres (14.0 feet) at 3003 Danforth Avenue, on the north wall of the south
wing of the building, facing the parking area;
(2)enact a site specific SignBy-law amendment, in the form attached to the report (September 27, 1999) from the
Manager, East York Field Office, Works and Emergency Services, for 3003 Danforth Avenue; and
(3)authorize and direct the appropriate City officials to take the necessary action to give effect to the foregoing,
including the introduction of the necessary Bill in Council.
The East York Community Council submits the following report (September 27, 1999) from the Manager, East
York Field Office, Building Division, Urban Planning and Development Services:
Purpose:
The applicant proposes to install a facial sign with an overall height exceeding the height permitted by the Sign By-law of
the community of East York. The proposed sign would be installed on the north wall of the south wing of the building,
facing the parking area.
Financial Implications:
There are no financial implications.
Recommendations:
It is recommended that:
(1)Council deny the variance from the Sign By-law requirements to permit the installation of a facial sign for Labels with
an overall height of 4.26 metres (14.0 feet) at 3003DanforthAvenue, on the north wall of the south wing of the building,
facing the parking area;
(2)if Council wishes to permit the facial sign, to do so by way of a site specific Sign By-law amendment, attached
herewith, for 3003 Danforth Avenue; and
(3)the appropriate City Officials be authorized and directed to take the necessary action to give effect thereto.
Background:
The Municipal Act authorizes Council to pass by-laws for prohibiting or regulating signs and advertising devices. The Act
also authorizes Council to grant minor variances from the by-law requirements where such variances, in the opinion of
Council, would maintain the general intent of the by-law.
Comments:
The Sign By-law allows signs for buildings in accordance with the zoning designation of the area where the buildings are
located and in accordance with the type of the occupancy of the buildings.
The Labels retail store is located in the Shoppers World Plaza, in an area designated as Commercial zone. The Sign By-law
for the community of East York allows, for commercial plazas or shopping centres, one facial sign for each occupant,
provided the sign does not exceed 1.2 metres (4.0 feet) in height.
The applicant is proposing to install a facial sign, the Labels retail stores logo, on the north wall of the south wing of the
building, facing the parking area. The sign will have an overall height of 4.26metres (14.0 feet), which is 3.06 metres (10.0
feet) higher than what is permitted by the SignBy-law.
Conclusion:
Staff is of the opinion that the request for variance to install an oversized facial sign for Labels retail store, at 3003
Danforth Avenue, be denied. The overall height of the proposed sign is two and a half times larger than what is permitted
by the Sign By-law and, as such, is beyond the parameters for minor variances from the Sign By-law requirements. If
Council wishes to allow the variance, it may do so by way of a Site Specific Sign By-law amendment.
Contact Name and Telephone Number:
Iraklis (Eric) Tsotsos
(416) 397-4482
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City of Toronto
Bill No.
By-law No.
To amend By-law No. 64-87 a By-law "For Prohibition and Regulating the Erection of Signs and Other Advertising
Devices, being a by-law of the former Borough of East York.
The Council of the City of Toronto Hereby Enacts as follows:
By-law No. 64-87, a By-law "For Prohibiting and Regulating the Erection of Signs or Other Advertising Devices" as
amended, being a by-law of the former Borough of East York, is further amended by inserting Article 4.2.8., following
Article 4.2.7., as follows:
"4.2.5.Notwithstanding Sentence 4.2.1.(c), the following sign shall be permitted to be installed for Labels retail store,
located at the property known as 3003 Danforth Avenue, in the year 1999.
(a)one (1) facial sign with an overall height of 4.26 metres (14'-0"), displaying the Labels retail store Logo, on the north
elevation of the south wing of the building, facing the parking lot."
Enacted and Passed this day of , A.D. 1999.
Case Ootes,Novina Wong
Deputy Mayor City Clerk
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The following persons appeared before the East York Community Council in connection with the foregoing matter:
-Mr. Bill Houston, on behalf of Twilight Signs, Mississauga, and submitted a written brief and drawings with respect
thereto; and
-Mr. Steven Jolly, on behalf of Labels Retail Store, Toronto.
