December 20, 1999
To: Toronto Community Council
From: Acting Commissioner of Urban Development Services
Subject: 700 King Street West, Application No. 999072: Request for approval of minor variances from Chapter 297, Signs,
of the former City of Toronto Municipal Code, upon application by Sheena Sharp/Young + Wright Architects Inc. on
behalf of 700 King Street (1997) Ltd., 2300 Yonge Street, Suite 1900, Toronto, Ontario, M4P 1E4
(Trintity Niagara)
Purpose:
To review and make recommendations for an application for minor variances to permit eight illuminated awning signs, for
identification purposes, with four signs on the east elevation and four signs on the south elevation of the building at 700
King Street West.
Financial Implications:
There are no financial implications resulting from the adoption of the report.
Recommendations:
It is recommended that:
(1) City Council approve Application No. 999072 for minor variances from Chapter 297, Signs, of the former City of
Toronto Municipal Code to permit eight illuminated awning signs, for identification purposes, with four signs on the east
elevation and four signs on the south elevation of the building at 700 King Street West.
(2) The applicant be advised, upon approval of Application No. 999072, of the requirement to obtain the necessary permits
from the Commissioner of Urban Development Services.
Comments:
The property is located on the northwest corner of King Street West and Bathurst Street in a residential zone district. The
property contains a 14-storey mixed-use condominium apartment building with retail uses at grade level. The applicant is
requesting permission to erect eight backlit illuminated awning signs at the first floor level, with four signs on the east
elevation and four signs on the south elevation of the building. The signs have dimensions as follows:
South Elevation:
Sign No. 1, 2 & 3: 7.26 metres long and 0.98 metre high with an area of 7.11 mē.
Sign No. 4: 4.94 metres long and 0.98 metre high with an area of 4.84 mē.
(see Figure 1 & 2).
East Elevation:
Sign No. 5: 4.94 metres long and 0.98 metre high with an area of 4.84 mē.
Sign No. 6: 7.26 metres long and 0.98 metre high with an area of 7.11 mē.
Sign No. 7 & 8: 7.31 metres long and 0.98 metre high with an area of 7.16 mē.
(see Figure 1 & 2).
The proposed illuminated awning signs do not comply with Chapter 297 of the Municipal Code in that the proposed signs
are not permitted in a residential zone district.
Although the property is located in a residential zone district, the mixed-use condominium apartment building contains
retail uses at grade level which do require signage for street level exposure. The King and Bathurst Street area is retail in
character and the proposed signs are of similar size as other signs for retail uses in this vicinity. Together these signs
provide an attractive and consistent signage program.
I am therefore recommending approval of this application, as I consider the requested variances to be minor and within the
general intent and purpose of the sign provisions of the Municipal Code.
Contact: Norm Girdhar
Telephone: (416) 392-7209
Fax: (416) 392-0580
E-Mail: ngirdhar@toronto.ca
Beate Bowron
Director, Community Planning, South District
[p:\1999\ug\uds\pln\to992074.pln] - st
List of Attachments:
Key Map
Site Plan
Sign Details
Elevations
